Who's got ad blockers on their phones? Latest stats show Asian nations lead usage
We are living in the era of the mobile ad blocker. Call it an inevitable consequence of the sheer reach advertisements have over all facets of our life, or a reaction to feeling like we're less and less in control over the content we consume on our mobile devices, but for whatever reason, ad-blocking software has reached previously unheard-of levels of popularity; Apple gave iOS 9 the ability to block ads through Safari last year, Android phones are shipping with ad blockers pre-installed, and carriers are even getting into the ad-blocking game for themselves. But with all these options out there, who's actually taking advantage of them? A new report from PageFair and Priori Data just landed to help shed some light on the the state of ad-blocker usage.
Do you run an ad blocker on your phone? We'd love to hear your thoughts in the comments on why you do or don't. And if you are among this growing group of mobile ad-block users, it'd be much appreciated if you added PhoneArena to your whitelist; we've got to pay to keep the lights on somehow!
source: PageFair
Things that are NOT allowed: