Small and medium businesses prefer iPhone and iPad over Android, WP or BlackBerry
Although Android has owned the lion's share of the market as a whole, when it comes to the number of activations, it turns out that if we only take a look at the business, we'll see that iOS is still the preferred platform. The survey made by Intermedia covered 500,000 accounts of their customers, all of which working for small- and medium-sized businesses. You'll probably be surprised to know that of those 500k accounts, 68.2% have been using iPhones, while only 25.1% have had Android smartphones.
Still, Intermedia notes that since the survey was done in the period of September to November, the iPhone might have had a bit of an unfair advantage, due to the launch of the iPhone 5, which has brought a significant boost in iPhone sales. Even if it wasn't for the iPhone 5 launch, however, it is believed that the iPhone would still have accounted for the biggest share.
Actually, after iOS and Android, it's as if the other operating systems are represented by only a handful of devices. For example, the third place is taken by BlackBerry with 4.1%, followed by Windows Phone at 2.6%, both of which used to be very strong players in the business field. Their paltry shares now come to show how drastically the landscape has changed in just a few years.
Switching our focus to the tablet, side of this survey, we find an even greater gap between Apple's representative and the competing platforms. Here, the iPad is the ubiquitous choice for businesses, as it seems to be the preferred tablet computer for an enormous 92.6%. Surprisingly, Android isn't even second, as the that place belongs to the BlackBerry PlayBook, which accounts for 5.3% of the market. For now, Android tablets will have to put up with the third place in this category and the unsatisfactory share of 2.3%. The poor performance by Android as far as tablets go is explained with the low number of quality tablet applications, especially when it comes to productivity. There's been some movement in this space recently, but it's been mostly gaming titles that have gotten optimized for bigger screens. Although Google is putting a lot of effort into popularizing Android as a tablet platform, usually by offering well-equipped devices at very low prices (Nexus 7, Nexus 10), the tablet market seems to remain beyond its reach for now.
While the study conducted by Intermedia covers small and medium businesses, it is said that Apple is currently holding leading positions with large enterprises as well.
1. redmd (Posts: 928; Member since: 26 Oct 2011)
cloud services and non expandable storage. does it take an analyst to figure this out.
4. akbar (Posts: 62; Member since: 09 Feb 2012)
Also I would guess the Android users are more tech savvy and can arrange their "cloud"/NAS storage by themselves.
22. PhenomFaz (Posts: 1110; Member since: 26 Sep 2012)
yup these analysts are often unnecessary coz all they do is point out the obvious :) and then demand a lot of pay! but seriously if these charts are true which i doubtt then how come almost everyday i read on PA about android's growing market share and Apple's sliding market share?
And even the sales figures prove this year that Apple has been second to Sammy (PA Article) so whats the catch here?
3. wendygarett (unregistered)
Well too bad I own an android phone and android tablets too make sure I can get Google experience... To avoid Apple get rid of for the upcoming ios lol
5. wendygarett (unregistered)
"Surprisingly, Android isn't even second, as the that place belongs to the BlackBerry PlayBook, which accounts for 5.3% of the market. For now, Android tablets will have to put up with the third place in this category and the unsatisfactory share of 2.3%. The poor performance by Android as far as tablets go is explained with the low number of quality tablet applications, especially when it comes to productivity. "
As much as I love my nexus 7, I found out that this sentence is quite true... The reason I love it is because it has a great experience on gaming lol, and I don't think the CEO loves that... But let's hope it has Microsoft office apps next years otherwise they rather pick playbook instead lol
6. neutralguy (Posts: 1152; Member since: 30 Apr 2012)
first thing that came to my mind is that, these people don't have the time to learn how to navigate and operate an android phone/tablet. Let's be real here. The first time I used my android phone, I got lost on how to do such things. That won't happen on iOS devices for the fact that iOS has the simplest UI/experience on mobile world.
Another reason is that, unlike us that are much aware that android is not really housing too much malware, these people think that android is.
8. wendygarett (unregistered)
And most businessman dont have time to spell "customisation" because it's too long LOL
16. neutralguy (Posts: 1152; Member since: 30 Apr 2012)
But don't get me wrong, if I were to choose, I would love to pick a Gnote branded phone(note 2, or OG note, or even note 3) anytime. It's what businessmen needs. SRSLY.
7. MC1123 (Posts: 1251; Member since: 12 Nov 2012)
well they do business, and they wasn't to keep it simple...so i guess apple just give that need...
9. rajagopalan.k (Posts: 35; Member since: 17 Dec 2012)
yeah as the article says SMALL and MEDIUM businesses are HUGE fans of IDEVICES
but i sadly think that LARGE businesses must be going with ANDROID otherwise the article would have mentioned "the over all business class"!
and also may be that's the reason why these businesses that prefer IDEVICES are small and medium because they might have lost their platform with LARGE customers!
12. wendygarett (unregistered)
I'm sorry to say that forbes listed company prefer blackberries lol
24. jaoowolabi (Posts: 201; Member since: 07 Jun 2012)
Yea and to be honest i would think android would be at the bottom for large companies, because who needs that much customization just to make calls, check emails and configure appointments.
13. rudlie (Posts: 182; Member since: 13 Mar 2012)
Read again carefully, android beaten in business purpose because of poor performance, poor quality apps, not because Small-Medium size. It just an alibi, in fact, android must be more suffer for enterprise size usage
14. christumaini (Posts: 27; Member since: 25 Oct 2012)
its not so surprisingly as most of idevices have limited storage space (unlike others who have options of expanding their devices memories) therefore i-users are forced to rely much on the cloud storage instead
18. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)
well seeing as most new flagships also lack expandable memory, your just finding excuses.
n4 and DNA both in the same boat as the iphone in that area. there users are as you say ''forced'' to rely on cloud storage
17. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)
Android tablets aren't even good.
The iPad is a much better tablet, but any phone is better than an iPhone.
21. prakesh (Posts: 92; Member since: 13 Sep 2012)
because they'r busy people,so they don't have enough time to explore the functionality of their phone if they choose except than apple product
they just do call call call text e-mails :-P