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Samsung uses "The tablet Apple tried to stop" ad for marketing the Galaxy Tab 10.1 in Australia

Samsung uses "The tablet Apple tried to stop" ad for marketing the Galaxy Tab 10.1 in Australia

Posted: 15 Dec 2011, 03:59, by Daniel P.

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Things are getting from dreary to funny in the ongoing lawsuits between Apple and Samsung really quickly these days - what every soap opera worth its salt should strive for.

After having the sales ban on the Samsung Galaxy Tab 10.1 lifted in Australia until the trial verdict, the Koreans immediately announced the launch of the device Down Under, and resumed its marketing campaign, saying that the whole drama popularized the slate better than their PR department could have done.

Samsung uses "The tablet Apple tried to stop" ad for marketing the Galaxy Tab 10.1 in Australia

Now they are even enriching said campaign with the episode they were in until recently, when Apple scored a preliminary injunction against the sales and marketing of Samsung's best tablet for the holiday season, and which was subsequently overturned by a higher court.

The newspaper ads for the Samsung Galaxy Tab 10.1 now reads "The tablet Apple tried to stop", which is the kind of in-your-face marketing that Samsung has probably been itching to do ever since the lawsuits started. We'll see how many slates Samsung will sell Down Under, considering that retailers found ways to circumvent the ban even before the latest ruling.

via Engadget

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1. XiphiasGladius posted on 15 Dec 2011, 05:14 18 2

Funny indeed. Nice Humor Samsung!

2. bobfreking55 posted on 15 Dec 2011, 05:17 14 2

THIS IS SO AWESOME. IT COMES WITH SO MUCH POWER!!!

3. RazaAsad posted on 15 Dec 2011, 05:25 18 2

Clearly means "The tablet Apple was afraid of".

4. Sniggly posted on 15 Dec 2011, 05:34 20 1

I don't care which side you're rooting for, Samsung has been damn good about capitalizing on this debacle. And funny to boot.

5. ivanko34 posted on 15 Dec 2011, 06:37 9 1

Nice kickback
Samsung is really different of the Apple cool prison

6. rendHELL posted on 15 Dec 2011, 06:53 11 1

thats IN your Face Apple!!!!!!!!!!

woooot.... GOOo SaMMMMYYY!!!!

7. ZEUS.the.thunder.god posted on 15 Dec 2011, 08:02 9 1

go sammy go

8. arcq12 posted on 15 Dec 2011, 08:29 8 1

I had hoped that Samsung spit the same words in Germany..

9. dirtydirty00 posted on 15 Dec 2011, 08:49 9 1

GOOD STUFF!!!!!

and after this HTC nonsense their logo should be "the company that apple fears"

10. Meth7 posted on 15 Dec 2011, 08:54 8 2

Apple maybe is in fact an advertising agency secretly hired by Samsung.

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11. gallitoking posted on 15 Dec 2011, 11:27 2 14

is nice advertising.. Apple could also advertise as "ipad2 the tablet that everyones is copying" but they are advertise experts.. they dont use cheap advertising for their products.. and that were Android will never llearn.. on how to advertise their products...

12. jacko posted on 15 Dec 2011, 11:44 7 1

u mad

and copying really lol what u say and what the court says is 2 totally different things and guess what in this case u lose (see what i did there)

13. gallitoking posted on 15 Dec 2011, 12:21 2 10

not mad.. I gain nothing... just pointing that is cheap advertising that big sucessful companies never used... I know most of you are geeks. that dont know much about advertising... the court hasnt ruled anything yet... see what I did there.... you took notes right?

16. catfacepanda posted on 15 Dec 2011, 17:29 3 1

What did you do there gallito? Explain yourself!! I demand it!!

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17. Phonatic posted on 15 Dec 2011, 17:32 6 1

I'm afraid YOU don't know much about advertising. Are you honestly saying big successful companies do not take advantage of public awareness in their promotions? Because that is what Samsung is doing here, and it's a damn good strategy. It wasn't long ago that Verizon took on AT&T with the legal wrangling around the "there's a map for that" campaign, and it was a successful campaign because it took something already in the public conscious and used that to market themselves. The news media did the hard work of putting the product in front of the public and getting them to pay attention. All Samsung did with this ad was say, "Thats what she said."

Where exactly did you acquire your knowledge of advertising?

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15. Abdul92 posted on 15 Dec 2011, 14:36 1 3

YUPPPP.... They have tried in vain to copy the original... #FAIL. Who dominates 80% of tablet market share-Apple, Who was first in line with a dual core processor for a tablet-Apple. Who was the first to incorporate a full multi-touch display panel-Apple.

20. Phonatic posted on 16 Dec 2011, 00:05 2 1

Well it's pretty easy to dominate the market when your competition is tied up in litigation trying to disprove your ownership over the shape, "rectangle". Not saying Apple isn't in the lead because they unquestionably are, just asking for a little perspective is all.

21. roscuthiii posted on 16 Dec 2011, 13:52 0 0

Maybe you haven't heard yet... Apple tablet market share is now down to the high sixtieth percentile.

Not that they're not selling. They're doing so insanely well, but you did mention market share after all.