Regulatory filing shows how much trouble BlackBerry is in
And if that isn't bad enough, of those 5.9 million units purchased by consumers, 4.2 million were (hope you're sitting down) BlackBerry 7 models. That has got to hurt, especially BlackBerry CEO Thorsten Heins whose reputation is intertwined with the success or failure of BlackBerry 10. But hey, who is surprised? After all, the company just wrote off over $900 million in BlackBerry Z10 inventory.
In the filing, BlackBerry also admitted that it is experiencing slowdowns even in areas of the world that were once BlackBerry territories. In those emerging markets, BlackBerry is getting its clock cleaned by low cost Android models, and while the company didn't quite mention it, low-end Windows Phone models like the Nokia Lumia 520 are eating BlackBerry's lunch in those regions where BlackBerry once ruled. On higher-end devices, BlackBerry blames its failure to compete with its inability to offer users the same number of apps that iOS and Android users have to choose from.
Even BlackBerry's global messaging service lost revenue in the quarter. The top line at the service dropped $269 million to $724 million. Despite all of these negatives, there could be as many as three private equity companies sniffing around the rotting carcass of what was once a thriving company.
1. AfterShock (Posts: 2803; Member since: 02 Nov 2012)
The former CEOs of company, let the magic smoke out and it was painful watching this CEO trying to blow it back in.
I rooted for them, but after seeing their pricing on new phones, I suddenly knew where the magic smoke was being consumed.
4. BillyG (Posts: 305; Member since: 24 Sep 2012)
don't worry, those magic smoke will be gone very soon, and you'll be able to buy those BB10 under 50 bucks off contract
8. MobileKicker (Posts: 212; Member since: 19 Sep 2013)
NooooooooooooooooooooooooooooooooOooooo! My favorite os can't die
9. MobileKicker (Posts: 212; Member since: 19 Sep 2013)
This is a good chance for apple
If it will buy blackberry,
It can beat samsung from both sides
2. danwatson (Posts: 102; Member since: 03 Jan 2012)
Where is that 900 million of z10 phones? I'll take one
3. Yes-Sir (banned) (Posts: 58; Member since: 16 Sep 2013)
BB and Nokia are in desperate need. That's what happens if you don't keep up with the specs race. They were both using outdated hardwares. Good luck.
7. Shatter (Posts: 2024; Member since: 29 May 2013)
You'd be surprised people are not dumb when it comes to specs and know that something like a snapdragon s4 dual core is bad compared to a snapdragon 600.
5. taz89 (Posts: 2014; Member since: 03 May 2011)
I'm surprised there isn't a fire sale on those z10 to recoup some of that 900million lost
10. downphoenix (Posts: 2329; Member since: 19 Jun 2010)
It's coming, but Blackberry also feels like they have to "keep their dignity"... so basically, wait until Black Friday, just like they did with the Playbook tablets. If they arent on fire sale by then, then maybe govt agencies and such got their own private deal from BB to buy from them in voume.
6. Bernoulli (Posts: 1448; Member since: 01 Sep 2012)
I wonder if Thornsten Heinz also signed a parachute contract like Elop did in case BlackBerry gets bought out
11. downphoenix (Posts: 2329; Member since: 19 Jun 2010)
Maybe but he doesnt seem to be the scum that Elop did. Heinz seems to have been genuinely interested in bringing Blackberry from the brink and at least made a good attempt at it (although it failed). Elop was interested in moling out Nokia from the start, he had no intentions of making Nokia a thriving company again.