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HTC Studio shop will crack hard on the "Hero Device" code, report directly to CEO Peter Chou

Posted: , by Daniel P.

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HTC Studio shop will crack hard on the
HTC sprinkled its head with ashes at the quarterly results call yesterday, acknowledging that it had become complacent in 2011 due to the raging success in 2010, and stuffed new technology like the bulky first-gen LTE chips into its existing design paradigm, sometimes producing unwieldy devices.

The company is determined not to repeat these mistakes in 2012, though, and CFO Winston Yung reported that it is creating a so-called Studio department, which will be responsible with envisioning and crafting the so-called "Hero Device" strategy everyone is aiming at this year - less, but more distinctive devices.

From the design point of view, from the choice of components, having a lot more open mind as to what components we use, and using the most appropriate components for the phone. By having a more focused approach to our product strategy, and having the organization behind the product strategy to support it. I think I have told some people when talked about the creation of this Studio, which is a department within HTC that reports directly to Peter [Chou, HTC CEO]. And this group of people comprise the team from design, the team from engineering and etc; working on a cross disciplinary approach, and reporting directly to Peter. It has a lot of focus, is spending a lot of time on the key products that we are going to launch this year.

HTC's CFO also hinted that the company doesn't want to feel constrained in its relationship with chip manufacturers, and might diversify from the Qualcomm Snapdragon exclusivity it has been favoring so far:

“I think from these various perspectives, organization more focused on strategy and having a more open mind on components, choosing the best components, will allow us to regain the edge in products … for most components there are multiple sources. And we actually want to and make sure that we do have multiple sources for a single component. So we have, I think, a very good range of suppliers to choose from on CPU, for example, or memory, for example. And I don’t think we are constrained in any way from a component point of view

This is pretty much in line with what we are hearing about an upcoming HTC Edge aka Endeavor or Supreme, with a quad-core Tegra 3 processor. If HTC cuts the umbilical cord with Qualcomm, it will be able to be one of the first with quad-core handset, for example, where NVIDIA beat everybody to the punch again, or it can go with TI's OMAP family for some handsets, as that's the official chipset of Android Ice Cream Sandwich, speeding up the transition to the newest version.

Softwarewise HTC has a lot of good things to leverage, like its cloud services, while the HTC Sense UI needs just a little simplifying and tweaking to become a selling point for HTC handsets again - things that the company is rumored to have done with Sense 4.0 already.

HTC's February 26 event is not far away, and we'll be at the MWC 2012 expo to give you the nitty-gritty of the HTC comeback.

via SlashGear

11 Comments
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posted on 07 Feb 2012, 10:15 1

1. lubba (Posts: 1310; Member since: 17 Jan 2011)


No more grey color! Return of the xenon flash, kickstand, and rework Sense UI.

posted on 08 Feb 2012, 00:10

9. Hunt3rj2 (Posts: 396; Member since: 11 Nov 2011)


Xenon flash requires a thick phone. Do you really want another chunky 13mm thick phone?

Kickstand is doable, Sense UI is already being redone to be much more like ICS, with flat grey theme instead of shiny black.

posted on 08 Feb 2012, 04:27

10. lubba (Posts: 1310; Member since: 17 Jan 2011)


I actually do want xenon. Works on Nokia N8. Kickstand is awesome for movie viewing, Bedside photo or alarm clock. Overall very useful. My hd7 have kickstand and phone thickness same as iPhones. Honestly love phones that can do great photos and videos. Gotta have for memory and social sharing. I don't think it's possible to put high end camera into thin phone. Regarding sense, saw leaked preview on HTC Ville. Doesn't look good.

posted on 08 Feb 2012, 11:08

11. Hunt3rj2 (Posts: 396; Member since: 11 Nov 2011)


It works on the N8, but the N8 is extremely bulky for a phone that isn't LTE. Dual LED flash should come close enough for lighting up the area as long as the LEDs are high quality, even Nokia has ditched xenon flash for LEDs for their thinner WP7 handsets. High end cameras can be in thin phones, but there will always be a small hump for the camera. HTC Sense 4.0 looks like it might be better, might be worse. If you look at HTC Sense 2.5's Slate theme, that's what I'm hoping to see. That comes closest to ICS' look and feel.

posted on 07 Feb 2012, 12:13

2. KEVlN (Posts: 83; Member since: 19 Aug 2011)


Google put so much work into polishing ics and yet manufacturers still overlay custom skins. I for one want to see a stock ics device with these so called "hero"specs. Boy oh boy do I miss the nexus one days. HTC please blow my mind like you used to.

posted on 07 Feb 2012, 13:13

3. taz89 (Posts: 2014; Member since: 03 May 2011)


i would bet majority of people ie people not like us who come to these sites etc actually like the skins such as sense and touchwiz and thats what attracts the wider audience more...i agree though ics looks awesome but why did they not allow unlimited apps in a folder.,hate to make 3 folders just for games.

posted on 07 Feb 2012, 17:44

7. speckledapple (Posts: 879; Member since: 29 Sep 2011)


I think I would disagree with you. The majority might just accept what is there rather than prefer an overlay of a skin. I personally do not like the Sense of any version on my Thunderbolt and use other skins to change the look and feel of my device. Its important to realize that although these manufacturers try to make their devices different with skins, no one stopped to think about making it different on quality of experience itself.

posted on 07 Feb 2012, 20:31

8. ngo2dd (Posts: 781; Member since: 08 Jul 2011)


If you ask the majority of user about the different between ics to gingerbread they will not be able to tell the different. The majority of user like to have an easier and flashy. Remember the majority are not nerd like use.

posted on 07 Feb 2012, 13:17

4. Exofuji (Posts: 19; Member since: 25 Jan 2012)


I like Stock, I like the *New* Blur, and I've always liked sense. If you want the Stock ICS look on an HTC device just unlock the bootloader, root, and load up a custom rom. Its easier than ever.

posted on 07 Feb 2012, 14:17

5. AndresJ (Posts: 48; Member since: 06 Feb 2012)


I always like HTC designs, hope they will not change the design!!!

posted on 07 Feb 2012, 17:04

6. systamatics (Posts: 63; Member since: 16 Nov 2011)


Htc's turning around , hell yea

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