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Elop chose Windows Phone because it gave Nokia a "key point of differentiation"

Posted: , by Michael H.

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Elop chose Windows Phone because it gave Nokia a
Nokia CEO Stephen Elop is always pretty good for a generic marketing quote, and he definitely gave a few of those in a recent interview with Bloomberg. But, this time Elop also gave a couple of more interesting generic quotes, one of which was to say that Nokia chose Windows Phone because it gave Nokia a "key point of differentiation".

If you want to be cynical, you could say that Nokia also chose WP because of the all the cash Microsoft used to sweeten the deal, but we like Elop's quote for a couple reasons. Not only does it make for a good headline, but it seems to be a subtle jab at everyone who keeps saying (or starting rumors) that Nokia should adopt Android. WP makes for a "key point of differentiation" because everyone else makes Android devices.

Beyond that, Elop also said that Windows Phone "could be the biggest operating system in the world". Obviously, Elop had no specifics on how that could happen, but CEOs don't really need to worry themselves with the difference between "possible" and "likely". Many other blogs have led with this quote, but since it's nothing but marketing speak, so we prefer the other.

More in the full interview below.

source: Bloomberg

133 Comments
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posted on 02 Mar 2013, 21:31 21

1. Ruckus (Posts: 286; Member since: 20 Oct 2011)


The Lumia models are selling quite well as of late. I hope it helps Nokia in the long run. I'm quite impressed by my wifes Lumia 822 and it's not even a flagship model. I just hope Sprint picks up Nokia Lumia models eventually.

posted on 02 Mar 2013, 21:36 3

3. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


They would... If that Microsoft woops I mean Nokia CEO would step down and leave some more capable of taking decisions in marketing And production

posted on 02 Mar 2013, 23:02 14

42. -box- (Posts: 3991; Member since: 04 Jan 2012)


Nokia is still relevant.
Nokia is profitable.
Nokia is still a known name selling about a hundred million phones yearly worldwide.
Nokia's stock keeps climbing.
Nokia is still being talked about.
Nokia still makes the best cell phone devices (regardless of OS) in consumer-grade mass production in the world.
Nokia is doing fine with Elop. You're just the peanut gallery, and your persistent whining has become tiresome. Android is the new ios: very popular, but hardly satisfactory once something newer has come out and lacks the flaws of the prior offerings. Yes, WP may bit be open source and all that, but the regular consumer couldn't give half a thought to that, as they want a phone that 1) works as a phone 2) works as a media device 3) works as a pocket computer with internet access 4) is cost-effective 5) lasts the length of the contract with minimal - if any - flaws or annoyances and requires little maintenance or learning on the owner's part, much like how car owners will bother with oil changes and tires, but as soon as major components start to fail they start shopping for a replacement.

Android does not and cannot provide the stability and excellent user experience Nokia expects to offer its customers and that its customers demand of it, not until a major overhaul takes place (that is, nixing the JVM and having it run on the pure kernel), and in the meantime, WP gains market share and consumer confidence.

That said, I hope Android remains a strong force, as choice is good, but it is long in the tooth and needs a bones-up revamp. I would gladly see WP take all of ios' market share, let Android keep doing its thing, give Blackberry and maybe Tizen a piece if the our until the next great mobile OS comes out (though I doubt that will happen as Microsoft is intent upon mobiles and computers being almost interchangeable, a great strategy I conceptualized years ago)

posted on 02 Mar 2013, 23:14 3

48. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


Nokia is relevant because of its market share, profitable because of all the years being king of the phone world, none of Elops efforts have brought any fruit just yet, and dude have you honestly seen Symbian, back in the day it was a good Is but its was the most similar to android in those terms, so I'm not buying that "excellent user experience" thing just yet, now was it so hard for them to take android as their side project or emergency boat? They can do that. He is not doing it simply because he doesn't want to.

posted on 02 Mar 2013, 23:32 5

55. -box- (Posts: 3991; Member since: 04 Jan 2012)


For all we know there may be some Nokias running Android kicking around their R&D labs, but it would be unwise for them to make that info public, as investors would back off (Android is only significantly profitable for Google, Microsoft, and Samsung, and the component manufacturers), Microsoft would be mad and stop the payments, and it could hurt device sales, which is what Nokia needs. Not only that, they still have ties to Vertu (now making an Android model) and Jolla (Sailfish), and may have secret arrangements with those teams if WP doesn't go the way it is trending. Android won't be around forever, nor will WP, but I think Nokia has the right idea pushing a mass-consumer appeal system with great hardware that has a strong future rather than relying on everyone else's limited successes with an already very-aged system.

We can always be thankful that at least they aren't apple.

posted on 02 Mar 2013, 23:45 1

58. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


Its why I think Elop made a mistake when it provided the MS agreement, it could turn into a double edged sword for them, they could have agreed on something else (or at lest I feel they could) now it could be very hard for them to try and I think is why he keeps repeating himself that every time he gets an interview... Witch I consider its annoying (as if he doubted his own Thoughts from time to time, or at least I think he does). We can't change the past thought, but I feel they could try and measure if they can squeeze one in, see how it turns. I remember saying he should have tried android since 2.3 yet he stood and said meego and symbian are the future of Nokia, that turned out quite well I guess ... So its hard for me to buy what he says, I really love Nokia hardware, but there are things that I like how they work on android.

Also MS Can be quite tricky... What happens when they develop the surface like smartphone? Then what waters will Nokia swim to? Don't know if that rumor got busted, but I would be worried if the company I made a deal with is looking to sell its own product and compete with me

posted on 02 Mar 2013, 23:52

63. thelegend6657 (unregistered)


The thing about windows phone is , they all perform just as well .
Thats why , I would not spend rm2000 on a Lumia 920.
But if I am looking for a mid range phone like a HTC 8x for rm1500 , why not ?

posted on 03 Mar 2013, 01:30 9

74. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


HTC 8x has an inferior camera, primary display screen, and is less durable. Do and think what you like, but the Lumia 920 is a better phone.

posted on 03 Mar 2013, 03:25

81. thelegend6657 (unregistered)


I know its a better phone . But for 2K the Lumia 920 is too expensive considering that the GS3 is rm350 cheaper . And for that price you could get a xperia Z or HTC butterfly .
But for performance , even a Lumia 620 is so snappy and smooth

posted on 03 Mar 2013, 08:25 2

95. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)


i think you got robbed. lumia 920(32gb) is cheaper than htc 8x (16gb).

posted on 03 Mar 2013, 08:40 1

98. Just_a_boy (Posts: 183; Member since: 18 Oct 2011)


Only on contract, but SIM-FREE unlocked lumia is about R$250 more expensive than HTC 8X here in Brazil (HTC devices are imported, and only Geeks buy HTC here, their phones are not sold here on any carrier), Lumia 920 is 2000 reals (1010,00 dolars) and the HTC 8X is 1750 (889,00 dolars)

posted on 04 Mar 2013, 03:58

135. thelegend6657 (unregistered)


True , its because of AT&T subsidy that Lumia 920 is cheaper .
The 8x is about the same price as the 820 and its way better

posted on 04 Mar 2013, 03:59

136. thelegend6657 (unregistered)


All you ignorant and stupid Americans

posted on 03 Mar 2013, 13:07

113. TROLLING (banned) (Posts: 13; Member since: 28 Feb 2013)


I HOPE for epic fail, WP8.

posted on 02 Mar 2013, 21:33 5

2. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


Yeah let's join MS because HTC, Samsung, LG are building android phones and failing, instead we build windows phone devices witch these companies also build and are failing to sell...

That'd a load of bull **** every major company making android phones is also making windows phone (except Motorola for obvious reasons and Sony for obvious reasons) and you are telling me they can build some sort of differentiation with this? HE knows a lumina 920 with android would be selling like hot cakes, he just think that by saying that he would eventually convince himself of his foolish decision Of not going with both

posted on 02 Mar 2013, 21:46 6

4. Ruckus (Posts: 286; Member since: 20 Oct 2011)


Im not denying the fact that their Lumia models would sell well using Android. Im sure they would, however with that being said, Android tends to be very buggy and crashes far too much. Windows Phone impresses me by not crashing and being much faster. Not to mention although they have less Apps, the Apps they have seem to be much better, and they've built a lot of apps in a short amount of time.

I sell Cell Phones with 11 other people. 2 years ago probably 8 of the 12 of us preferred iPhone over Android. Last year I could say the exact opposite. Now of the 12 of us, 5 of us either have or want Windows 8 phones over Android or iPhone. We have a couple GS3 users on at&t that regret not getting Lumia 920s.

That being said it will take more time for Windows to adopt more but its growing and I wouldn't be surprised to see them take 1/3 of the smartphone base within the next 2-3 years.

posted on 02 Mar 2013, 22:09 8

16. Whateverman (Posts: 3271; Member since: 17 May 2009)


Where are guys getting these buggy Androids that crash a lot, from 2009? I haven't seen a crash on a Andoid device in about 2 years, yet I keep hearing about them from non Android users and people who just don't like Android. Face it guys, it's popular because it's a great product

posted on 02 Mar 2013, 22:15 7

19. 14545 (Posts: 1610; Member since: 22 Nov 2011)


Actually, I can admit that some of androids success can be attributed to being less expensive. However, that doesn't mean "cheap" or "crap" like some here seem to act like.

Also, I have to agree, I have no idea where these supposed crashes come from. Mine has "crashed" once in three months. But, that was a "rom" issue, not platform issue.

posted on 03 Mar 2013, 05:11 2

89. faisal8708 (Posts: 104; Member since: 15 Nov 2011)


Android hav gained market share due to less expensive devices u might not hav used any but i hav thr experience is less than those of Asha's try using them u will understand wht i m sayin. My GS3 hav crashed 5 to 6 times in the past 8 months twices after gettin jellybean once while i was tryin to make a call dont get me wrong android is a great OS but it has its cons

posted on 02 Mar 2013, 22:28 4

23. Ruckus (Posts: 286; Member since: 20 Oct 2011)


@Whateverman no joke while I was trying to post a comment my phone restarted itself.. Stupid Photon!!

Anyways long story short we sell Hundreds of phones a month. By percentages the iPhone is far less faulty then Windows Phone comes in second. Sure there are Android devices better than others but the GS3s we sell and Note IIs crash more and often are far more defective than iphones or Lumia models.

But hey im glad you live in a fantasy world where Android is perfect and never crashes. When in all reality based on the percentages its probably in 3rd place of the 3. Good luck with that :-)

posted on 02 Mar 2013, 22:46 3

32. Whateverman (Posts: 3271; Member since: 17 May 2009)


Ah, Motorola?!? Oh yeah, anything with th Motorola logo on it is bound to fail! I love their build quality, but they are the absolute worse at software!

My iPad crashes at least 5 or 6 times a day, so iOS being the most stable... Not hardly. PA even wrote an article on how iOS crashes more than Android.

Last but not least, this fantasy world you think I live in... You're really reaching right now, and it's just plain funny. You're taking it kinda personal, so how about I just bid you a good night.

posted on 02 Mar 2013, 22:48

34. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


I dont know I own a photon, maybe its because of the ROM but it doesn't crash as this guy seems to say...

posted on 02 Mar 2013, 22:50

36. Ruckus (Posts: 286; Member since: 20 Oct 2011)


I just preach what I see brotha! Have a good night tho man!

posted on 02 Mar 2013, 22:47

33. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


Could this issue be related with that fatal bug on the exynos? Instead of Android?

posted on 03 Mar 2013, 04:30

85. JunkCreek (Posts: 407; Member since: 13 Jul 2012)


u buy a wrong phone, mate. using cheapest samsunged androided phone galaxy y, and it almost never, rarely crashed. i'm not regular smartphone user. installing these and those, uninstalling, messing around with the systems and roms even underclock or overclocking. got issues when i'm using custom rom, so i switched back to stock. so my xperia mini pro and arc, they are rarely crashes or restarted it self. i'm doing nothing but messing around the setting, but the phone seems to working fine. never ever i had to do a factory reset except for my chinese cheapest tablet a13 allwinner because of its hardware build issues that i thought it was a software issues, after a fix of snaping touch screen, the issues is gone.

posted on 02 Mar 2013, 22:49 10

35. applesauce (banned) (Posts: 165; Member since: 26 Aug 2012)


No phone or device is perfect.

A coworker's Note II crashes about 4 times per day, whereas an old T-Mobile G2 I use for a workout mp3 player hasn't crashed yet this year. My Lumia 900 hasn't yet crashed in the 11 months I have owned it, though it has had hang-ups with some apps which take a few seconds to sort out, and Facebook is always buggy as hell whether through the app or through Internet Explorer, though it is fine on Nokia Xpress.

posted on 02 Mar 2013, 22:56 3

39. Whateverman (Posts: 3271; Member since: 17 May 2009)


Thank you! That's the bottom line here, nothing is perfect and my experience my be different from someone else's.

posted on 02 Mar 2013, 23:05 1

44. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


This^

Also Facebook app suck everywhere people better of with a 3rd party app to manage their feeds... On any OS

posted on 02 Mar 2013, 23:14 1

47. -box- (Posts: 3991; Member since: 04 Jan 2012)


Right on, applesauce. I haven't had any issues with my Lumia 900, but I had such awful experiences with 3 separate Androids (a G2 as well, a Sensation, and a Viewsonic gTablet) I turned my back to it completely and committed myself to Symbian and Windows Phone, and have been so overly satisfied I wouldn't dream if switching to anything else anytime soon.

In contrast, my wife, brother, and two sister-in-laws all had Sensations, and for the first few months they really liked them, then annoyances and crashes started occurring more frequently than could be ignored, and full system crashes, it launcher restarts, or 2-hour battery life (it, my favorite, running out of charge from full WHILE PLUGGED IN with only factory apps installed). My wife and one sister-in-law went for the Galaxy S3 with improved results (still crashing but not as badly and faster recovery, probably thanks to touch wiz versus Sense), my brother got an unlocked Atrix (1st-gen) and loves it, and the other sister-in-law just warranties her Sensation for another, but will likely switch to Windows Phone of they get the same games she likes.

All that aside, and as applesauce stated, there can not be a crash-free system while there are third-party apps able to run on it, and the hardware is proven tinwork together and battery tech improves more (though it has made great strides this last decade).

posted on 02 Mar 2013, 23:19

50. -box- (Posts: 3991; Member since: 04 Jan 2012)


Some of the "it"s in the second paragraph should read "or". Silly autocorrect.

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