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Android succeeded thanks to Verizon?

Posted: , by Victor H.

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Android succeeded thanks to Verizon?
U.S. biggest carrier, Verizon, had a handful of announcements these days with the big 4G LTE launch, but it did not skip on the mobile OS topic. “Android really took off when Verizon got involved”. The words, courtesy of Big Red's CTO Tony Melone, will surely stir up opinions. Is it really so? In a way – yes. Verizon launched a massive DROID campaign in every major city and only cavemen did not know what Droid does. But was it the first and only one?

The first phone featuring Google's green robot was T-Mobile's G1. You can argue that it was not widely popular and you will be right, but it did some of the dirty work to pave the way to the future of Android. And as a matter of fact, did Verizon have a lot of choice? Come to think about it, Verizon's main competitor AT&T was (and still is) in an exclusive deal with Apple and the iPhone was settling in everyone's wish list. Verizon had to bring up something and Android had the Google branding and all the other needed ingredients to fit. So in a way, this was a marriage of convenience, not only love. Was it beneficial for Android? Absolutely. But was it a one-way relation? Not necessarily.

What was Verizon's main contribution? Ads, ads and a bit of its rock solid network. Even Times Square was dominated by the huge digital Droid billboards and this was as spectacular as it gets. But maybe some credit should go to Android also. And with Gingerbread right around the corner things are about to get even better.

source: Mobile Crunch

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posted on 02 Dec 2010, 09:38 1

1. remixfa (Posts: 14079; Member since: 19 Dec 2008)


tmobile still has more android phones to choose than everyone else. they just suck at advertising.

posted on 02 Dec 2010, 20:28

18. BobbyTaba (Posts: 316; Member since: 11 Aug 2010)


Verizon should never get iPhone. I dont wanna have stupid fanboys come to verizon.

posted on 05 Dec 2010, 19:42

19. smpdx (Posts: 127; Member since: 02 Nov 2010)


HAH Now you vzw reps have to deal with those crazy apple fanboys! You have to wake up SUPER early to be at work for all the joyous iphone and ipad launches. You have to deal with the crowds of ignorant consumers who don't realize that everything apple creates is behind the curve!

I can just hear you trying to sell them something you will actually make GOOD commission on! Their only reply will be, "I don't care... I don't care.... I don't care! Do you have the white one? Can I have a free pink case?"
HAHAHAHA

posted on 02 Dec 2010, 09:56 2

2. DROIDX0430 (Posts: 412; Member since: 24 Nov 2010)


what is good is the most android phones in your lineup if the only place they have a signal is in a major US city.

posted on 02 Dec 2010, 09:59

3. DROIDX0430 (Posts: 412; Member since: 24 Nov 2010)


What good is the most android phones in your lineup if the only place they have a signal is in a major US city.

posted on 02 Dec 2010, 10:22

4. skulbonz (unregistered)


I'm on the T-mobile network and I have great signal no matter where I go. Most times I have an H on my phone for the HSPA+. The only place I have a G is at work inside the building. Nobody has service at my work. Not matter if they have Verizon, ATT or Sprint.

posted on 02 Dec 2010, 19:47

14. DF334 (Posts: 36; Member since: 23 Feb 2009)


That's not really true because I do have service at work all the time and I am with Verizon!

posted on 02 Dec 2010, 19:48

15. DF334 (Posts: 36; Member since: 23 Feb 2009)


My bad...I met I'm sorry that you dont have it at your job!

posted on 05 Dec 2010, 19:45

20. smpdx (Posts: 127; Member since: 02 Nov 2010)


You guys realize that coverage varies from city to city right... and from street to street. haha

posted on 02 Dec 2010, 11:22 1

5. Marlene (unregistered)


Verizon is playing them selves. They made Androiid what it is, like Columbus discovered America.

posted on 02 Dec 2010, 19:51

16. DF334 (Posts: 36; Member since: 23 Feb 2009)


No...If it wasn't for the DROID Campaign no one would have known about Android! As some one already said T-Mobile was the first but it wasn't Until Verizon picked up the Motorola Droid that The Android OS really got notice due to the lack of Marketing from T-Mobile

posted on 02 Dec 2010, 11:32

6. tuminatr (Posts: 686; Member since: 23 Feb 2009)


you know its true android took off after that November launch last year. I wonder if Verizon gets Apples phone how much will it hurt Android?

posted on 02 Dec 2010, 11:47

7. achilles (Posts: 54; Member since: 27 May 2010)


Verizon has Android phones which are updated to the latest released software version, and have many varieties to choose from: Droid, Incredible, Droid X, Droid 2, Droid Pro to name a few. Amazingly, they are all offered on the same carrier! Verizon helped Android by offering multiple high end, well built Android devices, which are updated quickly to the latest software, to the largest cell phone provider in America. The truth is . . .Verizon gave people what they wanted, and we like it!

posted on 02 Dec 2010, 12:49

8. Gcombs (unregistered)


Verizon does a hell of a job advertising the Droids and teaming up with Lucus Arts was the much greater for the commercials. Yes everyone can get and Android phone but what Verizon did was seperated there Androids from the other carriers. Droid sounds so much catchy and powerful then the rest and the advertising markets to just that.

posted on 02 Dec 2010, 14:06

9. iOtTo (unregistered)


@marlene, you a blond?

posted on 02 Dec 2010, 15:15

10. skymitch89 (Posts: 1099; Member since: 05 Nov 2010)


Let us not forget who brought the Droid into the spot light, Motorola. Yes it was T-Mobile that launched the first Android powered phone but no one really knew what it was or did because it was different kind of OS and wasn't really advertised. When the Motorola Droid landed on Verizon, their ads showed the power of Android and that is what really got people interested in it. Not to mention that it dissed on the iPhone and people probably wanted to see what it was all about and if it could really do all those things.

posted on 02 Dec 2010, 17:03

11. VZWbamf (Posts: 61; Member since: 11 Oct 2009)


FYI - Motorola paid for the majority of those Droid ads in the beginning, not Verizon. They where counting on the Droid saving their reputation in the cellphone world...

posted on 02 Dec 2010, 17:17

12. protozeloz (Posts: 5379; Member since: 16 Sep 2010)


Indeed Motorola really messed up with the razar and the first Q smartphone but some part of it is now revived ... they need now more stock android and just do something like spb mobile shell with an ui that can be installed and.... just turned this into a moto comment but well

posted on 02 Dec 2010, 17:35

13. double d (unregistered)


Yeah, they really "messed up" with the razr... it was only the best selling flip phone EVER...

posted on 02 Dec 2010, 19:54

17. DF334 (Posts: 36; Member since: 23 Feb 2009)


Hahaha! Right!

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