You didn't expect us to stop the news mill with barely 20 minutes until the official reveal of the new iPhone did you? Apparently, the Japanese Apple Store has already outed the new phone as the iPhone 4S, not the iPhone 5. And, the site also reveals that the new phone will be on sale on October 14th, which means you only have to wait another 10 days to get your hands on the undoubtedly "magical" new phone. Don't worry though, we'll bring you coverage of the event, but we won't be counting the adjectives that Tim Cook uses. We're sure he won't be able to compare with Steve in that category anyway.