Google plans to enter the video game industry with a streaming service and new hardware

Google plans to enter the video game industry with a streaming service and new hardware
Google wants to get into the video game industry and is working on a mysterious new service, or possibly, even an actual console of some sort. The information comes from a new report on Kotaku, citing multiple sources who claim to have been briefed by Google on the matter.

According to said sources, Google's conquest of the video games industry is still in the planning stages, but with how much the search engine giant has expanded over the years, we wouldn't be the least bit surprised if Google does, indeed, intend to get a piece of the video game pie. If there's a company out there, that could brute-force its way into an industry, which for close to two decades has been invariably dominated by just three brands, it's got to be Google. Rumors about Google launching a game streaming service, codenamed "Yeti", have been floating since February, but is the company ready to launch its own console?

Although in recent years Google has ventured into the hardware business with a diverse lineup of devices, it is still largely focused on software and services. If it was to enter the video game industry, Google would likely try it with a streaming service that would be available on a number of different platforms, and possibly complement it with a streaming-focused hardware (a-la Nvidia Shield) that's priced considerably lower than offerings from Sony, Microsoft, and Nintendo.

According to Kotaku's sources, Google's approach will likely be three-pronged and consist of: "1) Some sort of streaming platform, 2) some sort of hardware, and 3) an attempt to bring game developers under the Google umbrella, whether through aggressive recruiting or even major acquisitions."

The biggest advantage of launching a game streaming service, as opposed to offering just hardware, is that it could allow for much less powerful (and less expensive) devices to be competitive by simply offloading the task of rendering the actual game to Google's servers (of which it has many). Of course, this would also require a very stable and fast internet connection, especially for competitive online gaming, which is one of the largest roadblocks when it comes to this type of service. If you've tried a video game streaming service in the past, then you probably know that.

On the other hand, there's Google Fiber. Although Fiber's availability is quite limited still, Google is planning to expand the network short-term, and it could be the perfect starting place for such a streaming service.

According to Kotaku, Google reps were attending E3 this year and allegedly met up with various developers to try to get them on board with the idea. How this went, remains a mystery.

source: Kotaku




1. haruken

Posts: 311; Member since: Nov 06, 2013

' If there's a company out there, that could brute-force its way into an industry, which for close to two decades has been invariably dominated by just three brands, it's got to be Google.' Apple would have more chances at succeeding IMO

8. sgodsell

Posts: 7622; Member since: Mar 16, 2013

Google has 3.5 million Play store apps now, including Daydream VR apps as well. So Google's console would already have a great list of apps. Plus a good list of VR apps as well, which includes both Cardboard and Daydream VR apps.

2. whatev

Posts: 2444; Member since: Oct 28, 2015

Mmmm, I don’t think so

3. Arthurhkt

Posts: 727; Member since: Apr 19, 2012

Breaking the quadpoly from the gaming market is even harder than penetrating desktop and mobile operating system market, due to the lower customer based compare to the other two, it will be much difficult for them to attract customer from the gaming market since most of them has been satisfied by what currently market had offered to them. Truly wanted to break the quadpoly? Unless they bring something truly amazing as TRUE CONSOLE LEVEL gaming experience on their new platform, not just enlarge mobile games on a TV. Streaming platform? Good plan, didn't work yet in real world, since most people couldn't even access to stable and high speed internet service, even they could attract consumer it will be only from those first world country.

4. AfterShock

Posts: 4147; Member since: Nov 02, 2012

I'm all for Google giving it a shot, would welcome new entrants and fresh ideas for sure. Mobile gaming is getting stronger every little bit with new faster hardware becoming more ubiquitous daily. Go for it Google!

5. Trex95

Posts: 2383; Member since: Mar 03, 2013

Google leave it to Sony don’t think you can compate with Sony and PlayStation it’s alredy popular.

6. actorno1

Posts: 4; Member since: Jun 23, 2018

imo sony or microsoft would have done it long time ago if majority of the people had access to high speed internet, but that is not the case and its going to take some time for that to happen until then this streaming service is going to fail for sure. Some people were claiming ps5 and xbox won't come out, both consoles were confirmed during E3 this year.

7. Settings

Posts: 2943; Member since: Jul 02, 2014

Android games are boring. Too repetitive and ad driven. It's that line is what separates mobile gaming and console gaming. There are single player story driven games but most of it were ports and can be played with with available consoles.

9. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Nvidia already tried that (with shield), Google just need to continue that, they need more AAA game's developer to port their game (of course google will make it console exclusive, just like Nvidia), and they need to hand-pick good games from playstore. If Google could combine it with chromecast and sell it under $300 it will be their win. And they should add GA support too (we can just say "Hey google, start skyrim and load last saved game", while walking to kitchen and grab some drink :D)

10. power21

Posts: 80; Member since: Jul 15, 2015

Google just need to work on ar and vr any thing else is a waste of time and money.

11. ShadowUnleashed

Posts: 89; Member since: Feb 08, 2018

I like the idea of having more competition in the market, but I don't think a stream-only kinda platform would do as well as PlayStation, Xbox and Switch do. Specially here in Brazil, where fast internet is a rarity, and sometimes you can spend days without a good connection or a decent speed. I know I'd not be able to play stream games right now.

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