Verizon plans "Turbo" network speed mode for apps, takes tiered data to the micro level

Verizon plans
Remember those hints that carriers might start slicing and dicing their data output, even going to the level of you paying based on the sites you visit? Well, Verizon is planning to introduce a much more elegant way to do a similar thing. It is developing a network optimization API that can be used in apps to add a "Turbo" network mode when needed, and hopes to finish it by mid-year 2012. 

The idea is to dynamically allocate more bandwidth to an app, which would be a welcome boost while you are streaming video over a congested network in peak hours, for example. And here comes the kicker - this "Turbo" mode will be available for a small fee via a microtransaction API the carrier is developing, that will pile a small charge onto your monthly bill. While demonstrating the "network optimization API" at the open house demo in San Francisco, Verizon's Hugh Fletcher said:


The technology for slicing your data consumption is out there, supplied by companies like Allot, which can analyze if you are visiting Facebook, YouTube, and so on, and tailor your data charges accordingly. The telcos even wanted to make popular sites pay for the traffic they generate in Europe, since the networks they have weren't planned for intense Facebook-ing or watching YouTube videos all day long, but that Tony Soprano idea fell apart.

Verizon's solution is way more elegant, so kudos to its marketing team - only if you want "turbo" mode, you pay for it. The carrier says that the mere mortals who don't use this mode on a congested network are not going to be elbowed out by the guys that use and pay for the "network optimization API", but we can't imagine any other way, unless it's straight out of Hogwarts.

via PCMag

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33 Comments

1. mctcm

Posts: 204; Member since: Oct 19, 2011

Nickel and dimed takes on new meaning.

33. HockeyDood

Posts: 80; Member since: May 14, 2010

That's exactly what I thought when I read this.

2. ayephoner

Posts: 858; Member since: Jun 09, 2009

im glad i dont really use services that this applies to.

3. remixfa

Posts: 14605; Member since: Dec 19, 2008

wow.. umm.. NO. You are already paying a super premium tag to be on VZWs network as it is. Not going to pay an extra PENNY to make what I'd be paying for, work the way I expected it to work when i signed the contract.

4. Knicknevin

Posts: 153; Member since: Mar 18, 2011

yeah, I agree. V's Network is at a premium price already. It's BS if they think that they can start charging more, just to get the speed that I get right now (or will be getting with LTE). This is why the FCC's ruling that didn't pertain to any wireless carriers/data transmission was screwed up. If they were going to make such a ruling, it should have applied to all Data Transmission, not just wired.

10. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Verizon does have the best coverage, I do concede that to them. BUT to nickel & dime for almost everything is now getting out of hand. Not only are their phones more upfront, (HTC Rezound, Samsung Galaxy Nexus, & Motorola Droid Rarz) but now you have to pay more on top of their already steep monthly prices. Verizon is playing Russian roulette in a very sh*tty economy & I believe people will get fed up. I mean when is enough? When will it end? I think Verizon is taking this too far, it's like they can invent any fee & make people pay it.

12. Schmao

Posts: 365; Member since: Jul 05, 2009

Well, most Verizon customers won't downgrade to the inferior coverage of other carriers; thus, Verizon gets to increase prices without significant uproar.

14. remixfa

Posts: 14605; Member since: Dec 19, 2008

oh.. there is uproar, but yea, most vzw customers are convinced that they could never be on another carrier.. much like apple users think that there is nothing but apple.

28. doubleD

Posts: 78; Member since: Dec 13, 2010

I think the biggest problem for switching, at least for me, is that it would be more expensive. Literally everyone I know has a Verizon cellphone so I am on a very low minute plan since all my minutes are Verizon to Verizon. Unless we all switch, the "cheaper" plans on other carriers will still be more expensive due to the needed higher minute package.

16. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Dude once you start to mess with people’s money, you would be surprised what people will do. Verizon has a great product, but if people can't afford it, you best believe they will go to cheaper alternatives. Nothing is worth not having food on the table or gas in your car. If Verizon keeps this up, their network won't even matter because most folks won't be able to afford them. People won’t ever give up their phones, but they will give up Verizon if this keeps up.

26. Das70

Posts: 124; Member since: Jan 05, 2011

B.S. There wil come a time when people who pay these outrageous prices start to go elsewhere for phone service. It may not be the fastest connection smartphone service but it will be better than paying triple the price with only limited minutes and text.

20. downphoenix

Posts: 3165; Member since: Jun 19, 2010

if they get fed up, they need to cancel, oh wait, $350 ETF, ouch!

21. firelightx

Posts: 71; Member since: Oct 13, 2011

Everyone has that now. Just saying...

25. Das70

Posts: 124; Member since: Jan 05, 2011

Yeah for all the contract providers maybe. Go to non contract. Buy a $100 android phone and cancel a couple months later. No ETF. Its very liberating actually not to have to worry about being stuck for two years or the higher fees.

5. DROIDX0430

Posts: 469; Member since: Nov 24, 2010

Verizon want be getting another penny out of me...Including the $299.00 phones that come out and reduced in less than two months to $249.00 (Bionic for example).. Charge for example, TB for example and the list continues...Also, if I am on a LTE phone, which is supposed to be fast, then why would I even attempt to pay for a turbo boost app to boost my speed, when in theory I am on a LTE network--another nickel and diming scheme. We should all ban together and boycott this non sense--something just like when the banks wanted to charge for using your debit card...These carriers are out of control..and it want stop if we all keep feeding the gravy train!

23. firelightx

Posts: 71; Member since: Oct 13, 2011

I agree with you with a couple things. The 300 price is outragous especially when other companies are offering similar phones for 100 less! Charging for a turbo services really sucks too but I do see the selling point on it. Don't think of it as a turbo but as a garauntee(sp?) /warranty. Then it makes sense but still a rip off. The price drops are for the new devices coming in. Remember the Bionic was supposed to be out a lot sooner so the wait time was supposed to be longer. The Charge was another product of bad timing. If you look at the revolution and t-bolt, they had a steady price for a while.

6. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Lol, and this is why I wonder why people bother staying with Verizon.

7. willardcw4

Posts: 170; Member since: Oct 01, 2011

Probably something to do with VZW being the fastest network and having awesome phones...

11. iamcc

Posts: 1319; Member since: Oct 07, 2011

That's what does it for me... I'll be with Verizon until someone else has better service. I don't mind paying a premium price for a premium product.

13. MikeG77

Posts: 426; Member since: Nov 24, 2008

Yes Verizon can be expensive but my piece of mind is worth way more then the $25 per month i would save by switching to another carrier. i also like having coverage everywhere plus grandfathered unlimited data.

15. remixfa

Posts: 14605; Member since: Dec 19, 2008

miz, arent you on ATT? They charge the same prices.. at least with verizon you actually GET COVERAGE.. lol. Nope, if its not VZW, then its either Tmo or Sprint depending on where you live. There is zero reason to be on ATT's over priced crap tastic network now that the iphone is everywhere else. I'll take my super fast and cheap 4g from Tmobile. Where I'm at i have zero connection issues and high speed 3g and 4g everywhere.

29. gdbw

Posts: 17; Member since: Dec 18, 2009

att and verizon do not charge the same prices. verizon charges more for their data. At&t has a $15 & a $25 package, where as verizon is $20 & $30

31. bolaG

Posts: 468; Member since: Aug 15, 2011

I just wish all the brainiac network engineers would figure out a way to talk and use data on cdma networks :((( I would pay a "turbo" fee for that...maybe...

8. ckdb4

Posts: 2; Member since: Oct 27, 2011

I don't mind paying more for my service as long as I can see the value. I work all over the south east, my work phone is att its about as good a paper weight as it is a phone. Sprint doesn't work outside the city limits. So yeah I'll pay a premium for the quality of service, I'll definitely pay the fee for turbo when I'm on Skype with a client or my wife and kids.

9. Sniggly

Posts: 7305; Member since: Dec 05, 2009

The good news is that when Verizon tried bulls**t of this magnitude before, it took less than a year for them to retract it. Remember the ten buck data charge for non smartphones that were worth a damn? Doesn't happen anymore. Of course, Verizon also got rid of non smartphones that are worth a damn, but hey.

17. Jobes

Posts: 364; Member since: Oct 27, 2011

Hopefully grandfathered plans are not affected.. I wouldnt mind if they were doing it to new sign ups lol I been with Big Red for over 5 years... if they f**k me like that I would be quite sad :(.

24. firelightx

Posts: 71; Member since: Oct 13, 2011

From what I've read it'll be an added feature not a plan change.

18. DF334

Posts: 36; Member since: Feb 23, 2009

For everyone complaining, go to At&t and then you will see. Umm...go to Cricket, Metro PCS or Boost and see. People always want the best, but don't want to pay for it. Its the same for anything else. As far as pricing goes.. AT&T does the same pricing, so scratch that one and Tmobile exist just because they have awesome phones, that's about it. Sprint.... well they will be broke really soon. The Value of the network is what matters and that's it!

19. Das70

Posts: 124; Member since: Jan 05, 2011

Yeah but how much is too much. I had verizon and the service while great just wasnt worth the extra I was paying. I now have metro pcs and while I do have a few spots where I get weak signal, its been pretty solid so far. When it concerns phone calls that is. The internet connection is slow but dooable. Now I dont spend all day fiddling with the internet on my phone so slower internet is fine for me. I only use it to look quick stuff up and a few sites and email. The crux of the increase in Verizons service has nothing to do with quality phone calls but all to do with internet speed. If thats an important thing to you (to play with the ineternet all day on your phone) Verizon will get the cash from you. If not there are cheaper and good alternatives out there. I pay $50 total a month for unlimited minutes, texts and internet (albeit slow internet) Rarely get dropped calls.(heck I would pay $50 a month just for the unlimted minutes and text) Its worth it. I had Verizon and while the strong internet connection was nice it just wasnt worth $30 a month. Thats what I pay for unlimited internet service on a fully operational computer.LOL BUT to each there own. If you want to spend a $100 a month on phone service, go for it. Oh and if I want blazing fast internet on my phone I just hook up to wifi.

22. corporateJP

Posts: 2458; Member since: Nov 28, 2009

I love Verizon's service, but honestly, this is rediculous.

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