Tim Cook says Apple won't open more retail stores for Thanksgiving so workers can be with family

Tim Cook says Apple won't open more retail stores for Thanksgiving so workers can be with family
A number of retail giants have decided that Black Friday just doesn't have enough hours in the day, so they are going to be opening stores on Thansgiving. This includes big name retailers like Kmart, Macys, Sears, Target Toys R Us, and WalMart. Last year, Apple opened three of its stores on Thanksgiving, and marketing directors wanted to expand that plan, but Tim Cook is saying no.

To be clear, Apple will still likely be opening a few stores on Thanksgiving, including the flagship store on 5th Ave in New York, which is open every day of the year. But, Cook has decided to ignore recommendations from Apple's marketing directors who wanted to open as many as 8 additional stores on Thanksgiving, citing the significant loss in revenue that Apple would face by not opening more stores. 

However, Tim Cook has decided that it is more important for Apple employees to spend the day with family and has decided to veto the plan. There are rumors that the salary bonuses of marketing directors are tied to revenue, which would have been a more selfish reason to open more stores. Tim Cook also took the time to praise his employees, saying:

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43 Comments

1. alpinejason

Posts: 262; Member since: Sep 06, 2011

Tim is just trying to maximize profit that's all

6. downphoenix

Posts: 3165; Member since: Jun 19, 2010

if he was trying to maximize profit, he would have them open for the sales instead of waiting until Friday. Good to see he isnt a totally heartless CEO unlike some out there like Walmart's CEO. Walmart will be open ALL DAY on Thanksgiving now, first time in history they've ever done it.

37. jroc74

Posts: 6023; Member since: Dec 30, 2010

You do realize some companies pay their workers extra per hour for days like that? I think its called a premium day. Some pay extra for weekends too. The devil is always in the details. One job I had contracting for the govt, we came in the day after Christmas for an audit, and it was a Sunday. That was a nice time and 1/2 day...

42. DigitalJedi_X2

Posts: 346; Member since: Jan 30, 2012

Walmart doesn't pay their workers anything extra for working Thanksgiving. Nothing at all. Just another work day to them. Its a well known fact. Walmart is one of the cheapest companies to work for. They pay what's called "poverty wages". And I know I few people who work there. The devil is indeed in the details.

9. ghaniosman

Posts: 78; Member since: Jun 06, 2013

from when did an Apple CEO started thinking about human employees?

19. remixfa

Posts: 14605; Member since: Dec 19, 2008

Most likely he's not. It's just a nice spin to say " we tried it last year and lost money on it... Not worth trying again". It's not like they have massive black Friday sales going on so people won't really care that they are open or closed.

25. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

Look who's back, where've you been bro?

43. remixfa

Posts: 14605; Member since: Dec 19, 2008

Hey guys! lol I've been here reading articles and such, that never stopped, but I've been busy doing my RN stuff. Got into neurosurgery then I transferred to psych because it paid a lil more and was tad more interesting. :) So I've been busy learning new crap left n right. Nice to see most of the people are still here. :)

33. gallitoking

Posts: 4721; Member since: May 17, 2011

Then why does Samsung keep releasing the Mini Version of their flagships devices?... welcome back

41. PapaSmurf

Posts: 10457; Member since: May 14, 2012

remixfa? Wtf? Where have you been man!

35. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Well they did put up nets for those jumpers a few years ago. That has to count as an employee benefit.

2. InspectorGadget80 unregistered

At least he have a kind heart bout thanksgiving when retail giants have to work on thanks giving day. of course i'll miss the meal and the game when the greedy shoppers or our executives/mngrs don't work on thanks giving day when the rest of us have to :(

3. tedkord

Posts: 17085; Member since: Jun 17, 2009

Bravo, Mr. Cook. Just one more example of how you're a better human being than your predecessor.

5. PBXtech

Posts: 1032; Member since: Oct 21, 2013

He also brought back charity matching, something Steve killed off, even when they were making massive profits. It's nice to see a more human approach from Apple now that Tim is CEO.

4. JewBakaUCFG

Posts: 176; Member since: Sep 25, 2012

If it was really about family then no stores would be open on Thanksgiving. Also, what do they have to worry about? Not opening more stores will have no bearing on profit loss. Third party retailers will still be selling Apple products and some for less or with bonuses. A company like Apple should realistically be able to sit back and watch the dough roll in regardless of having stores open or not on Thanksgiving day.

7. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

I have a 4 day wknd. Leftovers, QT with the mrs, and hella sports.

8. oNEWorld

Posts: 140; Member since: Aug 01, 2013

you must be from the west coast. either Utah or Cali lol

12. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

Vegas baby lol. I lucked out, thanksgiving and family day off regularly scheduled days are sat-sun.

32. oNEWorld

Posts: 140; Member since: Aug 01, 2013

at least u get warm weather! on Sunday our high is 29° coldd :"(

34. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

You on the east coast?

28. tedkord

Posts: 17085; Member since: Jun 17, 2009

FOOTBALL!!!

29. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

Steelers, we suck this year though lol.

31. tedkord

Posts: 17085; Member since: Jun 17, 2009

Yes. Yes you do.

10. GrapeEyes

Posts: 248; Member since: Sep 01, 2013

Tim is so full of crap!!! The only reason why he is doing it, is because everyone is buying and waiting for the Nokia Lumia 1520. R.I.P. iPhone

14. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

R.I.P. (R)eally (I)nnovative (P)roduct. iPhone lol.

15. Sesameopen

Posts: 109; Member since: Aug 02, 2013

HAHAHAHAHAHA ikr (Sarcasm)

26. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

That was a good comeback though, you gotta admit lol.

18. Finalflash

Posts: 4062; Member since: Jul 23, 2013

lol not bad at all

27. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

FF LOL. He didn't see that one coming lol.

11. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I'm working Thanksgiving and Black Friday, but I prefer it since I get paid overtime on top of getting paid next Friday. Hello paycheck!

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