Those big screen iPhones are enticing iPad users after all, Compare My Mobile's trade-in data shows

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Those big screen iPhones are enticing iPad users after all, Compare My Mobile trade-in data shows
Today, Britain's Compare My Mobile served some delicious trade-in data that gives an interesting look at how consumers react to Apple's "strongest product line-up in years". First is the subtle, yet intriguing impact of the iPhone 6's increased screen size. Apparently, 12% of iPad owners (pre-2014 models) have traded in their tablet for a new iPhone 6, while 8% gave up their beloved fondleslabs for the bigger iPhone 6 Plus

Although these numbers hardly indicate that big-screen phones are putting the iPad's gig in jeopardy, it seems an appropriately plump-screened phone does provide an adequate tablet replacement for a considerable excerpt of users. If this tendency spikes further down the iPhone and iPad's future, Apple might consider adding some unique tablet functionality to differentiate it, or introduce an all new iPad model (think iPad Pro) and redefine the device.

Still, we are getting a bit ahead of ourselves here. The intense spikes in iPad Air (220%) and iPad Mini with Retina display (250%) trade-ins following the iPad Air 2 and iPad Mini 3 announcements show the majority of users are holding onto their iPads and want nothing else. Furthermore, trade-ins of the two-year old 16 GB Wi-Fi only iPad 4 peaked at a peachy 450%, which further illustrates the point. Two years and many competing tablets later, iPad 4 owners flocked to the iPad once again. It must be that "Apple magic".

In a final curious nugget of information, within the last month, iPad trade-in values on Compare My Mobile have fallen almost as much as they usually would over the entire year. The iPad Air has lost £72.12 of its value since the iPad Air 2 and iPad Mini 3 reveal, while the iPad Air only lost £85 of its value for the whole year. Its little comrade, the iPad Mini with Retina Display, has lost £54.70 of its value since the iPad Air 2 and iPad Mini 3 reveal, while the iPad Mini with Retina Display only lost £66 of its value in the span of a year.


source: Compare My Mobile

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