T-Mobile tweet jabs at AT&T for its 5G marketing trickery

T-Mobile tweet jabs at AT&T for its 5G marketing trickery
We’re just a week into 2019 but you might already be tired of hearing about 5G. There’s no consolation we can offer, however, there will only be more of it in the upcoming months and years. Right now, the focus is which carrier will get 5G to its customers the fastest and some seem to be bending the rules a little.

A few days ago AT&T decided that there’s no reason to wait for actual 5G phones to come out when it can just change the connectivity icon on smartphones to one that has 5G in it. And while the company did explain its reasoning behind it, we can agree that it was misleading at best, after all, not everyone is aware 5G requires special hardware that the phones they use don’t have. Plus, the improved speeds aren't unheard of or "next-gen" in any way.

T-Mobile took notice of what AT&T did and decided to respond in its usual unordinary manner. The official Twitter account of the “un-carrier” posted a video of someone putting a sticker with a handwritten “9G” on top of the LTE icon on their iPhone, adding the caption “didn’t realize it was this easy, brb updating”. 


As far as cross-company banter goes, we have to admit this is a solid 9/10 hit coming from T-Mobile. It’s unlikely that AT&T will roll back the logo change, but at least we got a few chuckles out of it. As we've mentioned before, the first real 5G smartphone customers of US carriers will get to use will most likely be the 5G version of Samsung's Galaxy S10, coming out in a couple of months.

And if you like us were wondering when can we theoretically expect this mystical 9G, with the current pace of introducing next generations that should be somewhere around 2051. So… high-speed brain implants maybe?

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7 Comments

1. e8ght

Posts: 27; Member since: May 25, 2013

Ooooppss. Shots Fired!

2. kevv2288

Posts: 275; Member since: Jul 30, 2015

Kinda like when my T-Mobile phone loses LTE signal and switches to HSPA but still displays a 4G signal?

3. kevv2288

Posts: 275; Member since: Jul 30, 2015

The funny thing is under mobile networks settings you can switch it to "3G/2G" but the icon will say 4G. This is why I don't like Legere, he is a hypocrite.

4. JMartin22

Posts: 2355; Member since: Apr 30, 2013

It is somewhat misleading, but less egregiously so. At least you’re seeing a “downgrade” change from LTE>”4G” AT&T is essentially upgrading their existing LTE moniker and calling it something it’s not, 5G.

5. mike2959

Posts: 693; Member since: Oct 08, 2011

Jab all you want. Just outside of Cleveland OH suburb called Parma I’m getting over 200mbps down. On my XS Max. I don’t care what it’s called. It’s no joke fast.

7. JC557

Posts: 1918; Member since: Dec 07, 2011

Under Verizon LTE in NYC I'm seeing 150 - 180mbps more often than not. Peak times I see it drop down to 87 - 120mbps

6. smoked_2na unregistered

I found this in another post and remember that ATT did this before. [ REPOST ] I remember from 2010 or 2011, I had an AT&T iPhone 4. There were major differences between the quality and speed of 3G from AT&T and the quality and speed of 3G from other carriers like Verizon and Sprint. I learned that the underlying technology for AT&T's 3G network was a combination of HSPA and HSPA+. HSPA being standard 3G and HSPA+ being a upgraded version which largely covered the New York Metro area. Verizon and Sprint never offered anything similar, they just went from basic 3G (HSPA) to LTE. I don't know about T-Mobile. I think later Apple updated their software to highlight the difference and they called it 4G. For my mobile use, which is text-based websites, shopping sites, basically not multimedia sites, 4G was actually pretty good. I never cared if I was using 4G or LTE when LTE was first offered because it didn't feel any different for my use. I understand the difference showed when it came to video & streaming, but I don't really do that on my phone. It always felt good knowing my service was measurably better. I actually hardly ever had to use standard 3G because of the 4G coverage here. On the few times I did, it was noticeably slower.

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