Survey names Apple as the second coolest brand in the UK
Although Apple finished behind Aston Martin, they still are viewed as the coolest technology brand throughout the UK. Finishing behind Apple in the technology category was BlackBerry, who finished sixth overall in the top 20 cool brands. Another technology brand known as Bang & Olufsen just edged out BlackBerry for a place in the top 5.
There were other cell phone manufacturers such as Samsung and HTC that were also subject to the CoolBrands survey, but neither of them was able to gain enough votes to push them into the top 20. For a full list of the top 20 cool brands in the UK as determined by the survey then hit the link and tell us what you think.
source: CoolBrands via TUAW