Sprint CFO hints to cutting debt & potentially see a growth in revenue

Sprint CFO hints to cutting debt & potentially see a growth in revenue
Sprint is still falling back on hard times as the economy is still trying to slowly recover – the competition is really forcing them to squeeze out every nickel and penny from their pockets to stay competitive in the market. After their credit rating was cut by S&P, it was just another setback for the number three wireless provider in getting itself back into the positive. Fortunately there was some good news out of the mouth of Sprint's Chief Financial Officer, Bob Brust, that shined the light onto the some optimistic views about their future. Brust hinted during an investor conference on Monday that the company plans to cut its debt faster – which of course could potentially lead to a much needed growth in quarterly revenue; something that hasn't happened in the last four years.  Brust said, "revenue this year we hope is more stable or flattish. Maybe in the next several quarters we'll actually see some growth in revenue." Although they were still bleeding out customers in its last quarterly report, Brust said that the revenue growth can come from Sprint's prepaid business and its slowly narrowing gap of postpaid customer losses. With those slightly cheery news, Sprint's shares were up – we'll see how well they execute on their plans in achieving that positive growth.

via Sprint Connections



1. herbiederb

Posts: 275; Member since: Jan 28, 2010

As always, talk is VERY cheap for Sprint. They dont get why theyre bleeding customers. Get WiMax to more cities as fast as possible so people will be enthused enough to sign a Supersonic. Problem is theyre trying to please their shareholders by growing revenue while at the same time needing to spend more $$ to upgrade their 'First! 4G' network. All along losing customers due to their poor selection of phones and other networks getting premier handsets. Catch 22. Tough position to be in... but its been spiraling down for a looong time.

2. Derikk

Posts: 2; Member since: Mar 09, 2010

Either way people are still gonna go for the supersonic lol. CTIA is just around the corner so who knows :]

4. DonLouie

Posts: 594; Member since: Dec 22, 2008

Besides the iphone, Sprint had a better lineup of smartphones than vzw. The Droid is what set them apart because the Storm is nothing to brag about and hell a year before it came out their phones were crippled and the last to get updates. Surprised the oh so superior network wasn't brought up too.

6. herbiederb

Posts: 275; Member since: Jan 28, 2010

Dont need to bring up superior network b/c Sprint failing is caused by their own idiocy. Name Sprint's 'gotta have it phone'... none. Thats the problem. btw.. Iphone is ATT

14. DonLouie

Posts: 594; Member since: Dec 22, 2008

Address that lame statement that Sprint's msartphones are way behind the times. Sprint's" gotta have it" phone was crapped on by your provider until they got it, remember in May-June last year? Mogul, Touch, Touch Pro, Diamond, Touch Pro 2, Hero, Moment, Intrepid and Snap are just a few of the phones Sprint got 1st or are exclusive. I want 2.0 but think the Droid is not a good look and the flush keyboard doesn't agree with me, the Storm in any form still has lame OS and the that clicking screen is annoying but the Imagio is one i would want. Verizon just recently stated with compelling smartphones, before that they did have the best dumbphone lineup

15. remixfa

Posts: 14605; Member since: Dec 19, 2008

the thing you all forget... what sets the supersonic appart from their other android sets? Its ability to get speed on wimax. The problem is wimax still only exists in 1 city, so there isnt alot of point in spending a million dollar add campaign on it. If they wanna do a total android push with the supersonic as the front runner, that would make more sence. Your talking bout a company with a dropping credit rating, no $$ in the bank, and bleeding out the sides. Maybe they should just drop all advertising for 3 months, save the money and push up a few more wimax towers in like NY and LA and then start things up again.

17. aracanelli513

Posts: 13; Member since: Jan 17, 2010

Wimax does not exist in one city. It exists in about 10. To name a few Seatle, Chicage, Houston, Honilulu (or however you spell it), Baltimore, and Las Vegas. Unoffically its also available in Washington D.C., although Sprint has not officially launched it. Also this year they are putting Wimax towers in NY, Boston, and LA to coincide with its launch of its first 4G phone, which yes it rumored to be the Supersonic, but no word on that yet, as much as I want it, I face it to its no official.

3. scottmbolt unregistered

If Sprint does get the Supersonic, they need to market the hell out of it! Did you hear that Sprint? MARKET THE HELL OUT OF IT! Compare it to the other carriers phones, and tell consumers who aren't tech savvy and just walk into AT&T and VZW stores like zombies, and buy iPhones and Droids because society tells them its cool ... tell them WHY the Supersonic will be a better device! ... oh, and tell them that Luke Wilson is a total douche bag and makes for a HORRIBLE spokesman!

7. herbiederb

Posts: 275; Member since: Jan 28, 2010

Agreed.. get that slow, sleepy-eyed Dan Heese off the commercial and market the crap out of Supersonic. Another problem is they really need to execute that WiMax in all the cities they cited 2 weeks ago. Sprint has A LOT of potential ths year.. but theyre sitting on their hands. Its hard for anyone to root for them... like the Mets, Knicks, Nets (had to get that in there) Let me remind you that they have another HOT WiMax handset coming around the Holidays... HTC Scorpion (1.5 GHz dual core SD with 4.3" screen, Android).

11. corps1089

Posts: 492; Member since: Jan 20, 2010

You are so right scottmbolt! They need to go for the consumer who only cares that they have a sexy handset and market the supersonic accordingly. They already have the cost conscious consumer [who wants broad 3G coverage]. They already have the network conscious consumer since their CDMA EVDO RevA is the same as Verizon and gets better penetration in populated areas than GSM tech. They do not have the have the hearts of the iPhone crowd. They do not have the minds of the Android crowd. The Supersonic has the chance of capturing both in one swoop.

12. corps1089

Posts: 492; Member since: Jan 20, 2010

I think they are slowing churn by using the Dan Hesse commecials to sensibly appeal to the rational side of customers. Now they need to use all that potential. You're right, they are sitting on their hands when they are faced now with an "all in" moment. If they listened to you they would put everything they had behind marketing WiMax, WP7S, Android, HTC build out WiMax immediatley and see if it pays off. Otherwise, slow death as every customer, developer support, manufacturrer support, financial support, and content provider support evaporates.

18. aracanelli513

Posts: 13; Member since: Jan 17, 2010

Please tell me where you got that from, I may be passing up the Supersonic if this is true.

25. whocares

Posts: 235; Member since: Dec 19, 2009

Aw dont hate on luke. 2 words... Old School. Classic :D


Posts: 1461; Member since: Mar 09, 2010

Well Sprint is very slow on execution. Herbie is some what accuarate in his description of Sprint. The rumor about the Supersonic got Verizon to move up its plans to sell the N1 variant. The Verizon people know that if the Supersonic shows up they could lose a few enrollees. I have heard people all over the many different forums say they would leave Verizon for the Supersonic. Sprint has a CEO that does management right for the stock holder, but he is so out of touch with what the clientele want. I bet when the Droid launched many peope left Sprint, and when the Nexus one showed up a few more left. Now the ones that are left are hoping for a decent phone like the Supersonic, and Sprint isn't getting the job done. Mr Hess your commercials are boring, and so are your phone selections.....wake up!

8. bronxbomber

Posts: 82; Member since: Apr 10, 2009

i agree, they have to market better.

9. crappypunk

Posts: 131; Member since: Aug 15, 2009

i like pie

10. rwolf1984

Posts: 536; Member since: Jun 06, 2009

Sprint just made a statement to balance effects of S&P lowering Sprint's credit rating on its stock. Its absolutely just more cheap talk from Sprint, $69.99 unlimited...but they text and surf the web too with their cheap talk BS too. I don't think they are going to gain any traction this year, if they do it will be minimal. For the most part we are going to see current dedicated Sprint customers upgrade to 4G devices. Bleeding will continue each quarter it appeared to slow down in the last report because they purchased Virgin Mobile customers. It is going to take much more than the Supersonic to save Sprint. . .

13. corps1089

Posts: 492; Member since: Jan 20, 2010

It will take much more than the Supersonic to save Sprint, they need to market to a different customer who does not care as much about savings like the iPhone crowd. The Virgin Mobile customers helped their revenue numbers; posting a smaller net loss due to teh added pre-paid customers. The churn from postpaid customers was not affected by the Virgin Mobile purchase and Sprint still posted smaller losses for postpaid. They are almost stemming the tide of losses with postpaid, but as you say this is not enough and they will not be able to reverse it with just the Supersonic.

19. DonLouie

Posts: 594; Member since: Dec 22, 2008

I have to chime in on this Virgin saving Sprint rumor, Sprint already counted Virgin in thier numbers just like PP is counted with vzw. I think I listed earlier the phones Sprint currntly has that go head to head with in the country. I'm of the mind that just because it cost more doesn't make it better and my service over the last few years is my proof. I'm so glad the big two came out with the illusion of cheap, required add ons and ramping up speeds while touting upcoming (with little idea of where, when, how much and what terms) 4G.

20. cuddybonz

Posts: 45; Member since: Nov 06, 2009

This dude musta drank a double shot of 100 proof haterade this morning!!! What's wrong with a commercial that punctuates the value of Your company's $69.99 plan in comparison to the competitions $69.99 plan? it was a very smart and well done commercial. Not every customer is a smart phone whore. You have to speak to the masses. Despite the hate Sprint is actually the Best Value in Wireless. That's real talk.

21. rwolf1984

Posts: 536; Member since: Jun 06, 2009

just because it costs less...doesnt make it better

27. scottmbolt unregistered

Just because it costs more and you pay for it, makes you foolish.

28. corps1089

Posts: 492; Member since: Jan 20, 2010

Maybe I'm overcompensating because my carrier is Sprint and my tone is coming across wrong but I did not want to seem biased. For the record, I am a fan a Sprint and will not swap carriers since Sprint represents the best value for the best technology and I have not had many issues with Customer Service [all of which were resolved to my satisfaction]. I am very happy with my phone from Sprint's lineup, but I know that in order for Sprint to succeed, they need to make more than my type happy, and they need to put forth the impression that people need to switch to Sprint now. I like the Dan Hesse commercials; they appeal directly to me and if I wasn't already grandfathered into an older Sprint plan that provides exactly the same coverage at $5/month less, I would be on a Simply Everything plan. But htese plans capture the attention of the thinking man, and the iPhone crowd that Sprint needs to attract doesn't react intellectually, they react emotionally and make their decisions based on the impulse of: I gotta have that. Sprint needs phones that will do that so that they can gain these subscribers in order to succeed. Sprint already has the subscribers like me, and can't make too much of an impact trying to scrounge for the remaining subscribers like me left with other networks. Keep these ads up and then add splash adds for super sexy phones like the Supersonic. My past 2 phones have been HTC and I do not plan on switching so I am looking forward to WP7S and Supersonic!

16. desertmike680

Posts: 42; Member since: Sep 30, 2009

I love the assumptions and outlooks on behalf of Sprint. Let me just say this. You guys are idiots. Grow up. Again, I have worked for the company for 7 and a half years, in which the company has done nothing but good things for me and within the wireless industry. If you DO NOT work in the wireless industry, DO NOT comment on cell phone sites, because you dont know what your talking about. Also, I'm going to keep this simple, in which this is common sense....... Every company in the world has its positives and negatives within the given competition. We will all fail and we will all succeed and be liked by some shareholders, and we will be disliked by others. Its business. Stop crying about whos better and who's going to fail ultimately. Every person in this world who has a cell phone, should be happy that technology has allowed us to do so. What the hell would be do without our wireless phones? Be grateful. I'm looking forward to your replys........that is all.

22. rwolf1984

Posts: 536; Member since: Jun 06, 2009

better start working on ur resume bro

24. jo314089

Posts: 2; Member since: Dec 08, 2009

I also work for Sprint and have for a few years now. I love working here and I love the progress that is being made. I've seen drastic improvements from the time I started to now. I have total faith in the company and will stand behind them at any point in time. And I agree with desertmike, if you don't work for a cell phone company then stop making comments about them. You obviosuly understand nothing more than who has the coolest looking phones.

26. desertmike680

Posts: 42; Member since: Sep 30, 2009

Thank you Jo! Where are you based out of?

29. corps1089

Posts: 492; Member since: Jan 20, 2010

+1 for your enthusiasm for the industry and for Sprint. I share your outlook :) As an industry insider, you may have a unique position to offer more information than many of the posters found on cell sites, but the discussion would be devauled if it were limited to only carrier employees. You're right, everything including companies have positives and negatives. to wit; I hate the iPhone because I hate people acting like lemmings and I hate being told what I can or cannot do with the equipment I purchase, but the phone has its strong points and does many things very well. The positive and negative also extends to allowing everyone to voice their opinion; even the haters who flame the boards up with their incendienary fanboy posts. Hopefully there are enough diamonds in the rough and ones that make you laugh to make it all worthwhile. I want a healthy successful Sprint because they are my Carrier of choice and the competition they provide to the other top Carriers will benefit us all. They aer in a downturn due to business decisions, so maybe anyone in business has valid ideas as to what they can do to succeed. I only wish Sprint would pay me for mine!

23. desertmike680

Posts: 42; Member since: Sep 30, 2009

Not one position is secure in any job/industry.

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