PhoneArena interviews the biggest iPhone fanboy

PhoneArena interviews the biggest iPhone fanboy
Some of you have probably heard of Rob Shoesmith – the man who said he'll camp in front of an Apple store for three weeks prior to the launch of the much-anticipated iPhone 5. Basically, if you just read through the news, you'll be left with the impression that Mr. Shoesmith is probably the biggest iPhone fanboy around, but there's more to this story than what most people know. Actually, Rob has come up with this crazy experiment - he wants to see if he can camp outside the store for a few weeks, without spending any money for food or whatever in the process. Madness? Not really. Interestingly, he intends to achieve this with the help of... well, pretty much everyone out there – from large companies to enterprising individuals seeking to gain a quick boost in popularity. The deal is simple – they send Rob food or some other useful product, while he publishes a post of gratitude on his personal blog. And just in case if you're wondering how his employer, iPhone app developer MEDL Mobile will react to his 3-week absence from work, well, let's just say we guess those guys won't mind it at all, as it seems Rob will be wearing these MEDL Mobile shirt and hat of his throughout this whole adventure, filled with much publicity and other useful stuff.

Now, we can actually sense those clouds of doubt starting to gather around, swinging everyone into the direction of thinking this guy is just doing it for the fame, so what better way to have it all clear, than to hear it from the horse's mouth, we say? Ladies and gentlemen, we'd like to bring you the naked truth about the interesting figure of Rob Shoesmith – is he the biggest iPhone fanboy the world has ever seen, or just an enterprising individual who wouldn't miss an opportunity when he sees it? Our interview with him will reveal all that, and more...

PhoneArena: Hey Rob, thanks for accepting this interview. We'd like to jump straight to the point and ask you to tell us a bit about how you came up with this whole idea of the iPhone 5 experiment. Why did you decide to camp in front of an Apple store for as long as three weeks, before the device is actually released? Won't a few days get the job done to ensure you'll be the one to get the first unit, or that's not what the experiment is about?

Rob: Firstly I’m a massive tech and Apple fan and love iPhone launches and work for a major app development company MEDL Mobile. There is such a buzz and excitement around them. As a company Apple has such a huge marketing and media influence I thought it would be cool to see if it would be possible to live indirectly off this influence from donations from other companies and see how far I could take the idea. The sheer volume of items donated will mean I will have to be camped out for some time so I can review all them.

PhoneArena: We know that a lot of companies and people out there have already responded, sending you lots of different stuff, which sure proves your idea to be working for now. Do you believe companies and individuals will continue to be interested during the course of the experiment, and what's really in it for them?

Rob: I think they will. I have a distribution company that will forward any items sent to my home address over to a personal assistant company My Life Style PA who will be helping me once I’ve set up camp. In terms of what’s in it for the companies helping me out it’s all about getting their name and products out to a large number of people. I expect to generate millions of page views and this will be great-targeted exposure for them.  Companies know this hence the reason for their involvement.

Some of the items and services to have been donated so far include:

  • Top London restaurants to deliver food to my tent.
  • Personal trainer to keep me fit
  • Belly dancer
  • Magician
  • iPhone cake
  • Free style soccer player to perform
  • Live bands to perform
  • Mobile laundry service to wash my dirty clothes for me
  • Personal assistant company to run errands
  • Loads of gadgets
  • Camping equipment including a tent
  • Clothing

If anyone would like to donate any items they can do so by getting in touch with me at or sending me a tweet @shoesmith81.

PhoneArena: We guess that belly dancer will surely come in handy! Anyways, provided that everything goes according to plan, and you ultimately get your Apple iPhone 5 successfully, what will you be doing with all the goodies that remain? Are you going to take them home, or what?

Rob: The majority of the items donated will be auctioned off for charity. There are so many people worse off than I am and I feel its only fair for the items to go to a good cause.

PhoneArena: That's one very good cause indeed, Rob. So, tell us honestly – what's your main incentive here – being the first to buy the iPhone 5, or becoming very popular, for a very short amount of time? Is your company, MEDL Mobile backing you in some way?

Rob: It would be very cool if I was number 1 in getting my hands on the new iPhone but its not all about that. I work for an app developer MEDL Mobile and I’m sure I will make some new connections along the way. MEDL Mobile are happy for me to conduct the experiment as they are involved in the app development industry.

PhoneArena: What will you do after the three-week camping is over, are you getting back to your normal daily routines, or will be conceiving a new scheme to test your creativity and ingenuity – maybe for some other phone, or the iPad 3?

Rob: I have another experiment idea but not necessarily involving an Apple product launch as such. I’m still trying to formulate the idea in my head. The iPhone 5 experiment is the main focus at the minute so I haven’t had too much time to think further ahead. I think it’s important not to do the same thing twice.

I will be very keen to get back to my day job of marketing apps that my company MEDL Mobile have released and connecting with tech sites like yourselves.

There is a slight possibility of visiting a charity overseas to see where the proceeds of the charity money will be spent. I think that would be awesome!

PhoneArena: You bet! Thanks so much for your time, Rob. We wish you luck with the experiment!

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1. ecml490 unregistered

That guy needs to get a life!

8. GJanee

Posts: 214; Member since: Jun 29, 2011

lol, he does not deserve a proper one. :DDD

134. jogutier

Posts: 324; Member since: Feb 12, 2010

Proves the point that Apple people are nerds and not the cool ones. We are talking about the lonely, really creapy and you know the rest. LOL!

171. deejtothejay unregistered

Ya an ilife! =p


Posts: 3131; Member since: Jan 12, 2010

Everyone! Meet Taco, AKA Rob!

195. andro.

Posts: 1999; Member since: Sep 16, 2011

agreed this man is the pity of mankind,although most islaves are to be honest!

204. KaloqnYo

Posts: 22; Member since: Oct 24, 2011

You are so right! He's crazy!

2. aztaxia12295

Posts: 272; Member since: Nov 22, 2009

There are a lot of homeless people just looking for quarters from people and this guy gets everything by camping outside an apple store for an iPhone? This is really pitiful...

32. shoesmith81

Posts: 10; Member since: Sep 15, 2011

Exactly. The money I raise from auctioning the products donated to me will go to charity.

46. gallitoking

Posts: 4721; Member since: May 17, 2011

then all the rich people should be ashamed for having money when there is hunger in the world?.... all the homelss people or at least most of them.. made a wrong choice in life and now well life makes you suffer just like we suffer when we make a mistake... and some choose to be homeless than to live in house and follow orders.. so wake up is 2011, ther are lots of shelters that will take care of you and the goverment will give you some foodstamps... we can offer help but thats up to us... really we are not force to feed them... i have to look out for my own family.. sorry for being direct...

104. remixfa

Posts: 14605; Member since: Dec 19, 2008

i cant believe im saying this, but I agree with you 100%. If your homeless, its because you choose to be. There are dozens of help and outreach programs out there to get you off the street.

120. waveydavey unregistered

This is misinformed balderdash. A huge number of homeless people suffer from afflictions like schizophrenia that prevent them from making healthy decisions that further self preservation. Judge not, lest ye be judged.

151. remixfa

Posts: 14605; Member since: Dec 19, 2008

thats actually very true. You need to blame the politicians, aka the democrats, who thought it was inhumane to have these people institutionalized for life.. so they wrote a bill that set them all free (i think it was in the late 80s/early 90s actually) but they didnt think past opening the doors. Like typical politicians, they made a bill that sounded grand and made life for these people worse. I wasnt talking about them though. They are a decent percentage, but the bulk of the people are not mentally ill. THOSE people chose to live in the streets. Sorry, I should have clarified better.

192. lolz unregistered

when civilians start talking about politics, oh so well informed...zzzzzzzzzzzzzzzzzzzz

198. remixfa

Posts: 14605; Member since: Dec 19, 2008

why dont u research it and tell me if im off the mark.

113. Mobile-X-Pert

Posts: 565; Member since: Dec 20, 2010

I understand what you're saying gallito but you have to keep in mind that there are countries where they don't even have shelters, like Africa for example, and many other third world countries. ....Don't tell me that they made the wrong choice when they did not even have the chance to make one, their parents were probably working as slaves or didn't have money to send their kids to shcools. So what you just posted just proves how ''closed-minded'' you are, try to read some books, fill you head with knwolodge. Being a wise man is much more important to me than having a lot of money.

135. gallitoking

Posts: 4721; Member since: May 17, 2011

i was keeping in in the US. of course in other countries women dont even have rights but we can be the world police. hunger suffering will always excist ... thats why we should be allowed to do our thing.. no matter how crazy it is.. people here in PA want to have the latest gadget all the time.. but do they really need them...?... there is people with no cellphones and people here will pay retail for the latest phone? ... and nobody says anything... same thing.. with this dude... and last is not about money.... or being closed minded... is about reality.. the world we live in... books dont educate you more than life itself... dont read.. live...

152. Whateverman

Posts: 3295; Member since: May 17, 2009

I really can't believe you guys could be so heartless. To think that homeless people are mostly there because of disc ions they have made is just very narrow-minded. You can believe all you want that it's their own fault, but why does that mean they shouldn't receive the same kind of donations as this well-to-do app developer who LEFT HIS JOB, just to get a phone? Why are the rich quicker to finance stupidity, than they are to help the down and out? Most peope don't choose to be poor or homeless! It can sometimes just be a perfect storm of unfortunate incedents in a persons life that lead to the inability to provide for themselves. Why view this person less-worthy, then this guy who is just camping out to get a cell phone. And you the f**k should anyone care that he does't want to spend any of his own money to finance this stupid "experiment". This guy has the means to provide for himself during this "experiement", so let him provide for himself. These companies should donate the food and products they planned for this guy, to someone who could really use it. Sometimes a helping hand is all some people need to get out of their situation. And for you guys to place judgements on people based soley on the fact that they are homeless, says more about YOU than them.

155. remixfa

Posts: 14605; Member since: Dec 19, 2008

WEM, I've lived in my car for an entire xmas season with a poor german shepard i adopted that was homeless and bruised up not a few weeks before I became homeless myself. I know what it is to be homeless. There are hundreds of millions a year of tax money poured into outreach, bedding, medical, feeding, and job placement centers for the homeless. Every city has them. The non mentally ill ones choose that path. They choose drugs and alchohol over food and shelter because you have to be clean to stay in a shelter. Thats the reality of it. If we had a system that instead of spending billions in a "war on drugs" that we can never win, and put 1/10th of that money on "treatment and prevention", that would help many homeless (as well as normal folks of course). Its a harsh reality and a harsh world.

153. remixfa

Posts: 14605; Member since: Dec 19, 2008

eeh.. how about read AND live.. that way you know what it is your experiencing. lol.

164. Whateverman

Posts: 3295; Member since: May 17, 2009

I've lived in my car as well! I worked for Motorola for five years and had just bought a home when I was fired. I had to give up my pets because I couldn't feed them. And when I couldn't find enough jobS to pay my mortgage and car note, I too became HOMELESS! In Chicago, where it can get just as cold in the winter as anyplace else. I got on my feet with help from no one, got a job. Made good money, until my doctor told me I had CVI and tarsal tunnel syndrome, which left me with a HUGE leg wound which took over a year to heal. So as you can imagine, my good paying job was a distant memory, right along with my health insurance! And in Illinois, you must be "able and available for work" as a condition to collect unemployment, and getting social security to help was a waste of time. So guess what happens next? You guessed it buddy, I was homeless AGAIN! Which was even worse because now I can't even walk! Never had I seen so much rejection in my life, than when I was unemployed. Some places formed to help the homeless would only help if you had a record, or were on drugs. So I had no choice but to get out of my situation on my own, which I am proud to say I was able to do. There are some who have endured much more than you or I could ever imagine, and again, it may not have been their choice. All i'm saying is where is the compassion for your fellow man?

168. remixfa

Posts: 14605; Member since: Dec 19, 2008

my life experiences have left me with compassion for my friends and close family, and not much else. I care and help people in my immediate little life bubble. Dont get me wrong, I have plenty of compassion but I'm not a bleeding heart giving it away to just anyone. I came from a bad family background was on the streets at 15. I made something of myself. I expect others to do the same. Life is choice. If your life is messed up because of the choices you make, you get no sympathy. I may help guide you to something better if you ask for genuine help, but dont expect me to cry with you. Its not how it works. Natural medical conditions and accidents are another story.

169. remixfa

Posts: 14605; Member since: Dec 19, 2008

now lets get off this "sad personal story" nonsense and get back to throwing rotten fruit at eachother :)

3. iankellogg

Posts: 155; Member since: Jun 15, 2011

well today I learned "The_Miz"'s real name.

31. firebo14

Posts: 77; Member since: Aug 16, 2011


41. Synack

Posts: 688; Member since: Jul 05, 2011

Soooooo true.

4. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

This is a huge Apple PR & marketing ploy. Apple does know how to market their products though. They just needed an iSheep to do that. We all know he could have pre-ordered the phone & not subjected himself to that but I guess Apple needs to make this kind of news to try to keep up with Android's worldwide dominance. lol It’s all fake & we all know it! He is not a fan, he is on Apple’s payroll! lol

12. ayephoner

Posts: 858; Member since: Jun 09, 2009

i think its the dev's company looking for the attention. anything like this and you guys look to pin it on apple. im sure apple has resorted to similar stuff, but as little publicity as this will gain, they dont care about this. not one bit.

18. joaolx

Posts: 364; Member since: Aug 16, 2011

That's just stupid to say. I don't think is payed by Apple. You android fans don't see anything but android. Then i guess you don't believe that there are people crazy enough to do this. iSheeps? you guys are so funny and stupid to think that Apple fans are "controlled". Everyone has the right to choose what they want. If they want the iPhone, ok. If they want an Android phone, ok. they have the right to choose. Like Steve Jobs said: "The consumers are voting and the iPhone is winning".

22. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

It's not stupid one bit. You don't think Apple is paying him, well I think he is. The ONLY fact here is that WE don't know. So we are all just speculating & that is it. My opinion is my own just like your opinion is yours. You don't hear me saying that your opinion is stupid to say. So let's not go there. Only an iSheep would do that. We all know this phone can be pre-ordered. This is needless & that is why I think Apple is paying him to do this. AGAIN that is my opinion!

* Some comments have been hidden, because they don't meet the discussions rules.

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