HMD Global admits Nokia smartphones naming convention is confusing

HMD Global admits Nokia smartphones naming convention is confusing
HMD Global, the Finnish company responsible for the Nokia-branded smartphones, launches around a dozen new devices every year, covering all price tiers. The more phones a company launches each year, the harder it becomes to keep track of them after a few years.

If the company doesn't use a clear naming scheme for its many phones, customers will certainly get confused. HMD believes it did a wonderful job covering all price tier points with its smartphones, but admits it failed to make the naming scheme clear for consumers.

HMD's Global Portfolio GM, Pranac Shroff, told Gadgets360 that even though his company launched at least 12 new smartphones in India, it did a poor job making its portfolio clear for consumers.


Although the Finnish company tried to adjust the naming convention along the way, customers are still not aware that there are big differences between phones like Nokia 3 and 3.1 or Nokia 8 and 8.1.

The good news is HMD is determined to address this major issue, and the company's strategy includes a more clear naming scheme that will make it easier for customers to identify the phones they want.

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31 Comments

1. liteon163

Posts: 62; Member since: Jan 24, 2017

Going with 3 and 3.1 is fine, so long as 3.1 is a newer or updated version of the 3, or something very similar. Kind of like how there's a Galaxy S10 after the S9... Just make sure you use the same naming convention in all global markets.

20. SayMobile

Posts: 157; Member since: Jan 29, 2014

Still better naming then Samsung Galaxy Grand Prime Plus (lol., It really exists )

2. AbhiD

Posts: 849; Member since: Apr 06, 2012

Clickbait headline. Not technically wrong, but still... I thought HMD found some serious hardware issue with it's phones. LOL

7. ECPirate37

Posts: 338; Member since: Jul 14, 2011

Agreed, cheap headline. I thought it was going to be a chip issue that can be hacked like the Nintendo Switch or something. This is lame. You're better than this Phone Arena.

9. middlehead

Posts: 458; Member since: May 12, 2014

They really aren't.

8. Mike88

Posts: 435; Member since: Mar 05, 2019

They don't write these articles just to give you info,, they do it to earn. A catchy headline is very important,, in the competitive world of internet, where clicks and views are the only way to grab money, their main aim is to make you click the article.. It might be little more alarming but people are coming up to read a news they won't care about otherwise. Don't be so stupid and do what you are here for

13. Alcyone

Posts: 487; Member since: May 10, 2018

I'm not surprised. It's very common, considering the author. Guessing he'll give me a second warning lol. Really, no better headline to post? Lame.

18. Shubham412302

Posts: 581; Member since: Nov 09, 2011

There is that USB Type-C port failing that they didn't mentioned. Many people have reported Type-C port failing.

3. Venom

Posts: 3722; Member since: Dec 14, 2017

Glad to see that I wasn't the only one who thought that their naming scheme was extremely bad. Even the head honchos realize that.

17. libra89

Posts: 2296; Member since: Apr 15, 2016

Yep. When the previous Nokia created Windows phones, they had the naming (and too many devices) issue too.

21. uzimafioso

Posts: 469; Member since: Jul 15, 2014

Nokia didn't expect to do so well initially so they targeted broader demographics with their product tiers and thus the simpler naming scheme. They got confused when they started selling phones like hotcakes. I bought one for myself, bought at least half a dozen more for other people, I've yet to hear about anyone complaining, or even a cracked screen and most of us aren't careful users.

28. meanestgenius

Posts: 22267; Member since: May 28, 2014

Exactly. Totally agree. It’s not as big an issue that some are making it out to be. And the build quality on Nokia smartphones is phenomenal. I own 4 Nokia Android smartphones myself.

4. Subie

Posts: 2388; Member since: Aug 01, 2015

Oh yeah, what a MAJOR ISSUE their smartphones have here. Talk about the title of the article make a mountain out of what the content shows to be a molehill! I feel like I was lead to believe there was some underlying issue with the actual hardware here, and am sorry I clicked on this article! Being that I am interested in HMD Global's handsets I probably would've read the article anyway. I just wish there wasn't an overly exaggerated(misleading IMO) title just to get a few extra clicks...

6. ECPirate37

Posts: 338; Member since: Jul 14, 2011

Agreed. Phone arena keeps going downhill. That's why I'm always asking others if there is a better site to go to. I remember when this was one of the best!

14. meanestgenius

Posts: 22267; Member since: May 28, 2014

Agreed. This isn’t a major issue at all.

27. Venom

Posts: 3722; Member since: Dec 14, 2017

I agree Subie. I don't think this is that big of an issue although it is quite annoying and makes things convoluted.

31. meanestgenius

Posts: 22267; Member since: May 28, 2014

You’ve complained several times on several articles about HMD’s naming scheme, making it seem like it was a big issue. Don’t switch up now that more than just me is saying it’s not a big deal, lol.

5. VariableCheapskate

Posts: 173; Member since: May 29, 2019

The naming scheme is whatever, it's generic as hell and doesn't set one apart from another. But if anyone remembers when Samsung made feature phones, slider phones, etc. they had even more screwy naming schemes, not to mention their first through fourth generation Galaxy handsets.

10. immanuelmutisya

Posts: 1; Member since: Jun 09, 2019

The major issue here got nothing to do with the phones, but the company that names its products. Cheap clickbaity headline you can do better than this phonearena.

11. User123456789

Posts: 1008; Member since: Feb 22, 2019

Major issue of these phones is the fact they are not Nokia. Just the name to increase sales.

16. meanestgenius

Posts: 22267; Member since: May 28, 2014

Not true. From the staff at HMD to the legendary build quality, HMD is full of Nokia heritage.

24. Venom

Posts: 3722; Member since: Dec 14, 2017

Very true. Pretty much just an entity using the Nokia name.

29. meanestgenius

Posts: 22267; Member since: May 28, 2014

That’s false information. There are several employees from the Nokia of old that work for HMD, and higher-ups from Nokia sit on HMD’s board.

12. Mikele

Posts: 175; Member since: Nov 19, 2013

I thought someone with common sense would addressed the issue before now. Same foolishness then with Windows OS

15. meanestgenius

Posts: 22267; Member since: May 28, 2014

Going by the title, you would think that HMD’s Nokia branded smartphones had a major hardware or software issue. I understand that sensationalizing a headline is to get clicks, but this is very misleading. If one does their due diligence when looking to purchase anything, you’d know the difference between, say, the Nokia 3 and Nokia 3.1. Sadly, there are a whole lot of people that don’t do their due diligence and it shows, even here amongst those that are supposed to be tech enthusiasts.

19. BGChicago

Posts: 225; Member since: Nov 16, 2014

Why doesn't anyone simply name their products with line + year. So instead of Nokia 5.1, 5.2, Nokia 518, 519. So simple. Or may be even 5.19

26. Venom

Posts: 3722; Member since: Dec 14, 2017

Exactly, I agree. Definitely make more sense.

22. MacWiNux

Posts: 128; Member since: Jan 07, 2014

or simply use the N, E, X, etc to determine their tier

23. Keith_B

Posts: 2; Member since: Jun 07, 2019

I think it is confusing when they state that many of their phones are Android One, yet they don't get regular updates. So surely not Android One devices after all.

25. Venom

Posts: 3722; Member since: Dec 14, 2017

I always do my due diligence when it comes to researching a subject despite the contrary. While I do agree that Nokia should have done better with the names, I do think this article was misleading. The naming isn't a major issue like some of the major issues users sometimes report when it comes to Nokia phones such as the Pureview. Point is that I think the title wording could have and should have been done better.

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