Marissa Mayer promises strong mobile strategy for Yahoo, maybe an all-in-one app

Marissa Mayer promises strong mobile strategy for Yahoo, maybe an all-in-one app
For the first time since taking over as CEO of Yahoo (not to mention having a new baby boy), Marissa Mayer gave an interview to Fortune. Mayer talked about the "pillars" that Yahoo will be building on going forward, including a strong mobile strategy, and possibly an all-in-one app. Mayer even explained her overall philosophy in building a great product as making sure you solve a user need in a way that is "frictionless and beautiful". 

Interestingly, when asked about products she admired, Mayer directly mentioned the iPhone, not Android, although she did mention Google itself. Mayer says that her vision for Yahoo is for the company to "have a global suite of products that are truly excellent," including pillars like "Search, Mail, the home page, News, Finance, sports… there’s Flickr, there’s Groups, there’s Answers." Most of those make sense, the interesting one for us was Answers, which is a great resource that has been overshadowed by companies like Quora and Mahalo. It'll be interesting to see what Mayer's plans are there. 

Mayer made sure to emphasize mobile, including the fact that the top things that people tend to do on mobile devices match with Yahoo's strengths like checking mail, weather, stock quotes, sports scores, watching videos, sharing photos, and checking the news. Mayer went on to suggest that Yahoo may be planning an all-in-one app for mobile that would cover all of those needs, saying that it would be an app that users should install first. 

source: Fortune



1. Nadr1212

Posts: 741; Member since: Sep 22, 2012

Oh, yey-yeah!!! I'm the creator of the 1st comment YO!!!!!!!!

2. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Could've said "Yahoo! I'm the creator of the 1st comment". That would've made sense...

3. samirsshah

Posts: 61; Member since: Mar 10, 2011

All-in-one Yahoo! App is a good idea!

5. Izzy_V

Posts: 216; Member since: Jul 07, 2012

She should start with replacing the current writers on Yahoo. So many write about the most irrelevant things, not to mention their writing ability is as bad as the topics they choose.

7. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Doesn't Google already offer an all-in-one application environment (Android) for mobile users? For that matter, doesn't Apple also offer such a thing? I even heard recently that MS is doing a similar thing - something called Windows 8/Windows Phone 8? (Dunno.). Even a company up in Canada called Research in Motion is about to release such an offering. With so many options, what is Yahoo going to do to differentiate itself?

9. Russel_Lemeiux

Posts: 1; Member since: Nov 29, 2012

I think they mean just an App that has all of Yahoo's services included. Instead of having an App for Fantasy Football, Yahoo! Answers, OMG, etc. IMO, Yahoo needs to cut down on the number of services they are offering so they can focus on being a leader in these offerings.

8. nofear

Posts: 151; Member since: Jun 22, 2012

I think that Mayer's choice not very good when android not included, greater than 70% of popular Android on the globe when Androids are not getting expose to one app idea that is not healty. Is it because that she gave everyone iPhone? or is it when she was got CEO job at Yahoo? Is she using all energy effort to establish for only iOS for now?.... To me, I think it is not good.

11. MichaelHeller

Posts: 2734; Member since: May 26, 2011

She didn't give all employees iPhones. She gave employees the choice between a number of phones, both iPhone and Android, instead of BlackBerry. Just because she didn't mention Android doesn't mean Yahoo is going to ignore the platform. Mayer is too smart to ignore that big a presence in the mobile market.

10. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

An all in one app is something they've needed for a while. Plus shes kinda hot and anyone that argues with me about my second point is a no good communist.

12. sitejax

Posts: 3; Member since: Nov 29, 2012

She's ok; I wouldn't say hot. You must not live in California.

14. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

Nah, live in Jersey. You are allowed to disagree cause I saw all the Cali girls in my last trip to Vegas.

* Some comments have been hidden, because they don't meet the discussions rules.

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