Consumers in the United States, United Kingdom, Germany, China and HTC's native Taiwan will be among the first to encounter native adverts from within BlinkFeed. The targeted system will show apps relevant to the individual user, and will be streamlined to appear as ordinary stories would within the feed.
Content will be sourced from AdNetworks partners including Yahoo, Twitter and HTC, and will arrive as part of an update that's rolling out as of now. It's only a testing / pilot scheme at the moment, and users can opt out if they wish. But following a successful trial, BlinkFeed ads will begin to trickle out to a wider audience as HTC looks to recover from its recent downturn in fortunes.
The flagship HTC One M9 is one of a number of the company's handsets to include BlinkFeed. Removing it is not quite as simple as uninstalling a regular app, but if you'd like to rid your handset of this add-on, check out our how-to tutorial for relieving your One M9 of BlinkFeed in Sense 7.0.
Regardless, let us know what you think of ads in BlinkFeed by dropping us a comment below.