Desktop searches decline for the first time as mobile rises

Desktop searches decline for the first time as mobile rises
Mobile searches may end up accounting for one-third of all internet search traffic by the end of this year. Since Macquarie Group started tracking data six years ago, analysis of ComScore data revealed that searches declined by 4% in September (year over year).

While searches are still growing, the rate of growth has slowed since earlier this year when searches were up 14% in February. The analysts at Macquarie attribute the trend to mobile search usage. Common tasks that are handled before leaving the house, such as checking an address on a map before leaving the house, what restaurant to go, or deciding what movie to see, can be handled just as easily when we are out and about and many of those activities are not handled using a traditional search engine to begin with.

Another factor is the use of nontraditional search engines. Search rates are up at sites like Fab.com and Hipmonk. Couple those trends with continued mobile search acceptance and it is apparent why Microsoft and Google are so heavily invested in developing mobile search applications.

Who are the big players in desktop search? The results will not surprise you. Google remains in the top spot with 67% of market share. Bing comes in second at 16% (an all time high) and number three’s Yahoo! comes in at 12% which is a 25% decline over the past year for the struggling search engine.

source: CNET

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7 Comments

1. snowgator

Posts: 3614; Member since: Jan 19, 2011

Well, Google has another huge lead in an electronic field. Huge shocker. Nothing wrong with Bing. It is a decent search. But the term "Google" has grown to mean search engine, and it is still the best. Yahoo seems to be branching out, and is falling behind in several areas now. Good for them. I see PC's (including laptops) being an important item for a while, yet. But, boy is mobile gonna be passing it by at light speed soon.

2. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

+1000 to a very good point. Mobile is the future. These smartphones are literally small computers & are getting more & more advanced each year. Computers as we know it will be defined differently in the next 5 years or so.

7. darac

Posts: 2156; Member since: Oct 17, 2011

I think there's room for both..desktop should evolve into a standardized desktop replacement hybrids (touch screen laptops/tablets with custom upgradeable hardware) seamlessly synchronized with handhelds

3. yoyo93

Posts: 34; Member since: Sep 23, 2012

Well it's more convenient to simply use your phone to look up something rather than opening your laptop and waiting for it to boot up.

4. Jyakotu

Posts: 867; Member since: Dec 12, 2008

True, you make a very valid point. But just a shameless plug here, Windows 8 actually boots up pretty fast and if one uses the Metro interface, which I actually adore, Bing is right there. Not to mention, you can instantly search the web by just typing on the Start Screen.

5. TheDarkKnight

Posts: 88; Member since: Oct 12, 2012

OMG Who the hell cares.

6. pankajgupta

Posts: 59; Member since: Aug 09, 2012

No Surprises, since smartphone/mobile is the thing you carry all the times and is easy enough all the time to search when you require it the most. Also, Most of the times you search on the go while travelling, so mobile will obviously take over. At home/workplace, desktop search will take over and since it is the place we spent most time there, desktop search is here to stay :)

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