Cringeworthy: Samsung raps in its latest sustainability report

Cringeworthy: Samsung raps in its latest sustainability report
We keep an eye out on Samsung's PR arm, Samsung Tomorrow, pretty much all the time, and that perseverance occasionally pays off. Just last night we stumbled upon what honestly seemed like a boring new video about the company's latest sustainability report, but that was just the surface. After putting it off for hours, we finally decided to give it a look, and, boy, was it worth it.

Have you ever watched something that's cringeworthy enough for you to feel kind of embarrassed just watching it? We definitely had that whilst going through the one and a half minute-long rap video that glosses over the many aspects of Samsung's internal sustainability programs. You honestly need to hear this – and heart it now, for Samsung already took down the original video (big surprise) and it might be only a matter of time until they go after re-uploads.

By the way, this isn't the first time as bizarre a PR piece comes out of Samsung recently. Just last week, Samsung published another one of those (again as part of its 2014 Sustainability report), focused on Samsung's social contributions globally with only a marginally better outcome.

Take a look.



1. Tritinum

Posts: 471; Member since: May 06, 2014


2. luis.d

Posts: 354; Member since: Dec 04, 2013

Jeez, it ain't that bad!

4. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

exactly. I mean it aint great or even good by any measure but i have seen more awkward rap videos than this. after all, they are trying to take a boring or serious subject and portray it via not that bad. Just no more of these... :)

3. SeanContra

Posts: 82; Member since: Mar 24, 2014


5. LiquidGalaxy

Posts: 332; Member since: Jul 03, 2013

Yeah, well no surprise there really, Samsung are cringeworthy in most things - Their keynotes are a lot worse than this video..

6. bucky

Posts: 3791; Member since: Sep 30, 2009

Not trolling here but Samsung ads have consistently been absolutely terrible. Does Samsung have an in house ad agency? Can they not switch ad company's?

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