Apple plans to rebuild Beats inside iTunes by next year

Apple plans to rebuild Beats inside iTunes by next year
As you should know by now, the music industry is in the midst of another shift. The industry never quite figured out digital sales, but now the market is moving more towards subscription services and sales are dropping. This is a big reason why Apple purchased Beats Audio; and, now we're getting an idea of the plans for the Beats streaming service.

According to The Wall Street Journal, Apple has seen iTunes music sales has dropped somewhere between 13 and 14% globally since the beginning of 2014. This is a pretty big dip in the numbers for iTunes, which had been on the decline in 2013, but not as badly. In 2013, Apple saw music download revenue drop just 2.1%. It seems that, Apple saw the shift, and didn't think it could build its own streaming service fast enough and to its standards, and bought Beats instead. 

The plan seems to be to build Beats into iTunes, which isn't much of a surprise. Although, it does confirm what TechCrunch reported last month that the announcement could come as soon as the first half of 2015. Now, the question remains as to what the service will look like. Hand-curated playlists have been mentioned by Tim Cook a couple times, so those seem likely to be in it. But, otherwise, we'll have to wait and see.

source: WSJ via The Verge



1. Mxyzptlk unregistered

Seemed like the most logical thing to do

2. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Just like I've been saying... Bought it out just to plunder it and then discard what they don't need. iBeats anyone?

3. aba71983

Posts: 807; Member since: Jul 24, 2014

AppleBeats sound better than BeatsApple. Whatever it is called, never leave in iTunes because I download 738 Music and 493 Episode TV Shows. I love everything about Apple and iTunes.

6. xondk

Posts: 1904; Member since: Mar 25, 2014


4. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

If Apple wants to sell more music, it seems pretty clear that Apple should figure out how to make it cheaper to buy music vs. stream it. Charging insanely high prices works for a while and then people learn that there are better and cheaper ways to listen to music. I personally am not going to use anything that doesn't let me choose what music to listen to. That's why I subscribe to Spotify. If Apple wants me as a music customer they need to offer (a) more music than Spotify and (b) higher quality streaming at (c) the same price or less.

5. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

coming soon at the affordable price of $2000

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