Apple most valuable brand with Google second; Microsoft and Samsung both in the top ten

Apple most valuable brand with Google second; Microsoft and Samsung both in the top ten
Interbrand's annual list of the world's 100 most valuable companies was headed this year by Apple. Up 21% from last year's figure, the Apple name is valued at $118.8 billion. Could the two Steves (Jobs and Wozniak) ever dream that the company they started in a garage would ever be valued so highly? Right behind Apple is Google, with a valuation of $107.4 billion. That is up 15% from last year, when Google also finished behind its rival.

Other big names in the wireless industry that placed in the survey include fifth place Microsoft, up 3% to $61.2 billion. In seventh place is Samsung. The Korean manufacturer saw the value of its name rise 15% from last year, to $45.5 billion. At number 15, Amazon is the "Top Riser" with a 25% hike in value to $29.5 billion.

When determining brand value, Interbrand says it looks at factors such as the financial performance of the brand and service, how powerful the brand is in persuading consumers to buy, and how strong the brand is in allowing the company to charge a premium price for its goods. By the way, 2014 is the first time that there are two brands worth more than $100 billion on the list, in the same year.

Returning back to the list, Sony ranked 52, although its name lost 3% of its worth over a year, to $8.1 billion. Huawei is a new addition to the list, ranked number 94 at $4.3 billion. And the last company in the wireless industry to make the list is Nokia. The latter lost a whopping 44% as its Devices and Services unit was sold to Microsoft. What's left is a company that owns HERE maps,and a portfolio of patents. Now at number 98, Nokia has a valuation of $4.1 billion.

source: Interbrand via AndroidCentral



1. bugsbunny00

Posts: 2264; Member since: Jun 07, 2013

APPLE still kick a$$

3. Aploine

Posts: 445; Member since: Oct 24, 2013

1st place is a b3@7c#

38. CoastCity

Posts: 257; Member since: Mar 07, 2014

I saw what you did there

2. AlikMalix unregistered

I love Apple Products - everysingle thing that Apple implemented (whether their own or inspired/copied ideas) have been natural to human extension - and that's why it sells and spec-junkies simply dont get it... I like apple products more for what they amend than what they put in...

56. Chaseism

Posts: 82; Member since: May 08, 2013

This has been my main criticism of many Android manufacturers. Your everyday American doesn't know what GHz are, what GB are, or what RAM is. They only care about what the phone does for them. Apple has always talked about how their products will effect a person's life, not how fast it is. They talk on a human level, not a techie level.

60. jack123

Posts: 278; Member since: Jan 07, 2013

So you care about spec on the papers.

4. meanestgenius

Posts: 22043; Member since: May 28, 2014

I have to admit, Apple certainly knows how to appeal to its buying public. Kudos to you Apple, on a job well done.

5. amats69

Posts: 1527; Member since: Nov 12, 2012

apple already have a strong fanbase

42. PapaSmurf

Posts: 10457; Member since: May 14, 2012

As with Coca Cola. They're the #1 brand of soda they everyone knows the way Apple/Samsung are in the mobile industry.

6. lazarus_26

Posts: 38; Member since: Sep 29, 2014

Good job apple.

9. darkkjedii

Posts: 31036; Member since: Feb 05, 2011

Fandroids won't stand for this news. Kudos Apple, you've been doing it big for a while. Keep bringing it.

20. AlexisR

Posts: 19; Member since: Oct 07, 2014

Why is that? I have seen so far you are the most intelligent in the comments. Can you explain why this is so?

21. darkkjedii

Posts: 31036; Member since: Feb 05, 2011

Because Fandroids (meaning immature trouble makers), simply come here to start trouble, and stop at nothing to accomplish that goal. Android users (who are outnumbered by Fandroids), come here to talk tech.

31. AlexisR

Posts: 19; Member since: Oct 07, 2014

Now in front of me and the only phone I have is the iphone 6, and I very disappointed and hate it so much. whether I included in the fandroids you mean? * Has unimpressive screen to body ratio (a lot of phones fit a 5-inch screen in this size of a body) * We would take a bigger battery than a thinner phone any day * No microSD slot * No user-replaceable battery * Curved corners make it more slippery and Easier to drop than the iPhone 5S * No 32GB version, users forced to upgrade all the way to 64GB (which is cheaper this year, but a 32GB version should have been even cheaper or even standard) * IOS 8 still has a lot of problems (expected soon to get your own) * Offers the same pixel density display the fourth year in a row * Many applications Appear broken Because The same pixel ratio, but displayed on a larger screen * Protruding camera lens makes the phone wobble if you do not have a case on * 8MP Camera is still Merely four years in a row (granted, it's getting better with every new generation) * No. 4K video and video sound is still mono * Lacks the optical image stabilization of the iPhone 6 Plus * Only 1.2MP front camera (offered low-quality images, resulting quite bad and blurry picture) * No enhanced resistance to liquids or dust * NFC functionality limited to Apple Pay only * No FM radio * No Infrared port * No wireless charging * No stereo speakers * No USB Mass Storage mode, iTunes required for file transfers * Rather pricey without carrier Subsidies * IPhone 6 does not support high-res audio * The battery only lasted 5 hours with the use of multimedia / Gaming

36. AlikMalix unregistered

Well, take it back, get a different phone, why did you get this phone (if you really did) when basically all these things were apparent to you before you bought it... No, dude, I'll bet you dont have an iPhone 6... You just made a list of all the things you like about Android that iPhone 6/iOS does differently. I can make a bad list like this about any phone... ANY!!! It's really easy... I can also bet you are planning on posting this list more than once to prove how much you HATE the iPhone and iOS... But to be honest, no one cares... I'd like to know what phone you really like, or what phone you really own... and why?

43. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I mean you knew what you were getting to before you bought it so I'm lost as to why you would pick it up in the first place. That's just me.

44. synot

Posts: 277; Member since: Sep 14, 2012

Apple is whitewashed Sepulchre and fans have Apple Alzheimers

46. aba71983

Posts: 807; Member since: Jul 24, 2014

How did you get banned Arte8800?

47. darkkjedii

Posts: 31036; Member since: Feb 05, 2011

He's not fooling anyone, he made an acct called lighttjedii and PA banned it a few days ago, that same day he made this acct.

51. AlexisR

Posts: 19; Member since: Oct 07, 2014

Well i want to tell 2 things. The first is that I do not know who is Arte8800. The second I would like to tell you some good short story. Maybe I'm one of those who made ​​early pre-orders.. WHY? Because I was watching the keynote. And that day I think I want to fly and forcibly take the iPhone 6, i was busy till this filth on my hand, I realized that this is retardation. I swear! I Swear! I SWEAR! I did not realize all this ugliness until this filth on my hands ... And frankly I realized some of the shortcomings of the honest and fair Reviewers Sorry if anyone was offended, it's just opinions. Peace

65. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Apple has one product to compare it to 'hundreds' of cheap-expensive androids. One oem vs many. Microsd slot - some phones don't either, and even then its mostly for music/photos since android doesn't support full apps to the mem card anyways. My 16gb phone has 4k songs - not a single one on the device but reside on my pc. (though I do like sd cards, just don't think its #1 for me) Battery - meh I can drain a note 3 in half a day, I do it lots. User battery - meh, warranty, or extendable chargers that I can charge side by side with my phone with no adapter. ios8 - bugs meh no more than most droids have, heck even now my stock droid m razor closes the google play app 1/4 of the time. Pixel ratio - again meh Protruding camera? - really? note 3, s5, list goes on. I rather it protrude like on the 925 (soon to be 1020 on sat), with great pics like on my note 3 than have it flat like a moto. 4k video - again meh, even now android has a 5min recording time. Front - I guess then again selfies aren't my thing, I rarely use mine, very very very very rarely Dust/water - so every android but a select hand few? fm radio - missed but I find myself rarely listening to the actual radio, rather just fire up mixradio or Pandora or xmusic infared - could be fun, I don't use it when its there. Must say xbox glass makes me not care. Wireless charging - oh like every android has one Stereo speakers - again, on the device doesn't really matter imo that is. OIS - most androids don't have this either, heck even the note 3 and s5 don't USB Mass storage mode - nice but I honestly don't use it either on my note 3 or my 925, onedrive handles it. Pricey? - wow Seriously the list is hilarious imo that is. Not a single android phone meets all of those requirements. And if it does, it aint the top selling ones that's for sure.

50. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Shouldn't you be lumping iFanatics in the same category then? You're best bids with one of the main iFans that go to every non-Apple related post and start trouble. But of course you won't because you're an iFanatic yourself and condone such action from iFanatics.

58. DnB925Art

Posts: 1168; Member since: May 23, 2013

Actually it's great news that Google is in 2nd place! Not bad for a company that it is only 16 years old and to be only a few billion short of 1st place by a company that's been around for more than twice as long (38 years to be exact). I think with all the different ventures Google is in, it could surely take 1st place eventually, especially if ideas like the driverless car, more Google Fiber in more areas, and other possible ideas become successful.

13. D.Lamore

Posts: 198; Member since: Aug 15, 2014

Apple is best in brainwashing ,

15. darkkjedii

Posts: 31036; Member since: Feb 05, 2011

According to this article, they're the best at being the most valued brand too :D

17. f35hunter

Posts: 240; Member since: Dec 12, 2013

Yeah it is No1 in stocks because iZombies ...... simply !!!!!!!

22. darkkjedii

Posts: 31036; Member since: Feb 05, 2011

Make all the excuses you want bud, Apple is the most "valued" brand. IZombies, iThis, and iThat my patooty :D

41. f35hunter

Posts: 240; Member since: Dec 12, 2013

It is look like that you have cute and nice patooty ;) keep great works and KEEP FOOLING YOURSELF .

18. twens

Posts: 1175; Member since: Feb 25, 2012

Kudos to apple of cos. It's every companies dream to have loyal and such a huge fanbase but that aside the love and hype for apple is beyond what they actually output and that's what starts all these flame wars between android and iPhone. Let's brake it down, iPhones don't have the best camera yet the media makes it look like they do. Apple doesn't have the best design, yet the media makes it look like they do. Apple doesn't have the best screen, once again they are pardoned. Apple doesn't have the best tech yet they are pardoned. There's a whole list of things apple doesn't excel at but yet they are pardoned. So the question rises, why are they pardoned at things other companies are criticized heavily for? It's very simple, it's the cool American company. It's the trend setter, it started the smartphone revolution and has built that loyal brand. It's hard for people to switch love to a product they don't know is better or exist than theirs. That's why it's good for companies to advertise their products and show what it can do. Samsung is on the right truck with awareness and that's why they get heavily cretisized because they are a real threat to the gaint company apple. I'm no android fan, I'm actually typing from my 5s but from what I read and see on the internet. Apple is gets away with everything irrespective of how bad or messed up their product is sometimes. Typical one lies in the note 4 review. Any strength of the note 4 against the 6+ is made to look like a tie. There is never anything the competition offers that is written or observed as better than apple.

57. Chaseism

Posts: 82; Member since: May 08, 2013

Well we have to put things into context. Apple keeps its hands in both hardware and software and they do a damn good job at it. Google is indeed a fine company, but they rely on smartphone manufacturers to implement their OS and as we can see, that can have good or bad results. Because Apple decides to do everything in terms of their products, they profit the most. Google doesn't. They share their profit with their partners, Samsung being one of them. The reason Apple goes over Google is because Apple is in it to make money. Period. And they do it through selling products. Google also likes to make money, but it's indirectly. They offer many of their products for free in exchange for information about you so they can sell ads. Apple makes money on the front end, Google makes it on the back end. Understanding the profit on the front end is easier than money made later on.

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