While we just called Swatch "traditional," its designs really aren't. Swatch sees the smartwatch craze as a chance to get the person wearing nothing on his wrist, to try wearing a watch. Soon, that person might decide to switch to a more fashionable timepiece like the ones that Swatch sells.
Swatch did sell something akin to a smartwatch about 10 years ago after inking a deal with Microsoft. The Swatch Paparazzi used radio signals to receive stock quotes, sports scores, horoscopes and news. Swatch CEO said about the product, "We have all the know-how but we do not want to build up stock of technology bombs people won't want to buy." Meanwhile, luxury watch makers aren't losing sleep over the smartwatch craze as they are aiming at a different market than the tech companies making smartwatches are.