If everything goes as expected, the Apple iPhone 5S will replace the current Apple iPhone 5 as the alpha Apple iPhone. The current model becomes the mid-range offering, and the Apple iPhone 5C becomes the low-end unit. Apple is in for a rude awakening though, if it thinks that a $300 to $400 phone will take sales away from a model like the Nokia Lumia 520 which is priced under $175 off contract. And there is now talk of a Amazon smartphone that would be free off contract. Amazon would make money by selling content, apps and cloud based storage.
The Apple iPhone 5C and the Apple iPhone 5S are both expected to be unveiled this coming Tuesday.
source: YouTube via RedmondPie