Tim Cook apologizes: "We Are Extremely Sorry" about Apple Maps
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
1. wendygarett (unregistered)
OMG!!! Tim Cook Breaks Apple's "Never Apologies" Policy!!!!
Fired Him!!! :O
5. daniel_bargs (Posts: 322; Member since: 27 Nov 2010)
Apple is apple-logizing!
45. PAPINYC (limited) (Posts: 2044; Member since: 30 Jul 2011)
This sounds better when Sofia Vergara says it but TiM says,
7. Aeires (unregistered)
AAPL was suffering. Yesterday saw the first increase this week.
66. Jelly_Bean (Posts: 109; Member since: 11 Sep 2012)
My dear God.....Tim Cook still didn't forget to give those bloody figures about how many iOSs and search have been made so far.
Their stock is falling day by day and I am loving it....!!!
73. Aeires (unregistered)
At the heart of it, there's no sincerity. Apple has a track record of making every public statement either a marketing plug or a sales reminder. You nailed it, Tim just couldn't help himself by slipping in the iOS figures.
Tim, do the right thing and call off the lawyers, then we'll believe you're serious about humility and sincerity. You know, like you said, you hate litigation. Prove it.
24. SuperAndroidEvo (Posts: 3514; Member since: 15 Apr 2011)
HUMILITY. Well it's a start. Wow Apple!
26. wendygarett (unregistered)
I do not like 'the cone of shame' :)
49. PhenomFaz (Posts: 1059; Member since: 26 Sep 2012)
Brace yourselves for a new era...the era without iCrap! Woooooooooo!
42. phljcnth (Posts: 198; Member since: 30 Apr 2012)
Humility my foot. Not until they put end on all of those pathetic lawsuits and start innovating!
51. SuperAndroidEvo (Posts: 3514; Member since: 15 Apr 2011)
You know, I get you, I really do.
It has to mean something for Tim Cook to apologize PUBLICLY. I mean we all know Steve Jobs would have NEVER done that.
Hey it starts somewhere & this is CLEARLY new territory for Apple.
40. doejon (Posts: 309; Member since: 31 Jul 2012)
he should say sorry for the silly patent war and stop it..
50. PhenomFaz (Posts: 1059; Member since: 26 Sep 2012)
Steve would never apologize because Steve wouldn't do such blunders!
Apple was good to introduce Apps and the market for apps and they were even innovative right up till the iPhone 4...after that it was all iCrap.
I prefer Android but i never thought Apple till they stopped innovating and treating their loyal customers like sheep, bad phones, bad OS, lawsuits...and now a crappy unsatisfactory iPhone 5!
69. androidrockzz (Posts: 51; Member since: 04 Feb 2012)
oh !! so sad, i thought they dint others help. NOW SEE what has happened
72. Droiddoes (unregistered)
apple admitting they f*cked up? that's one of the signs of the Apocolypse right?
2. Nookie4u (Posts: 127; Member since: 13 Aug 2012)
We Are Extremely Sorry??!!!! now that's something you don't see everyday from Apple, and about time too!
29. vddeguzman (Posts: 41; Member since: 12 Jul 2012)
I didnt expect this kind of humility and I was pleasantly surprised. Sometimes, a heartfelt and sincere apology does the trick. Congrats to Apple for this unexpected maturity from your leader.
39. JeffdaBeat (unregistered)
Cook has been a different CEO than Steve from the start. You guys are just too caught up in your general hatred for Apple to realize it. :-)
43. remixfa (Posts: 13902; Member since: 19 Dec 2008)
meh.. yes and no. He's made some minor good changes like employee contributions to charity and this nice apology letter instead of "your mapping it wrong" which would have been SJ's response.
Other than that.. what has actually changed much? Slight worker improvements, but that was by social pressure. The first "Cook" iphone is a manufacturing & programming disaster compared to previous models, and they still over charge the living crap out of their customers and try to sue/patent everything and every one.
58. roscuthiii (Posts: 1712; Member since: 18 Jul 2010)
We likeses our instant gratifications, and we wantses thems now!!!
We all seem to expect changes to take place instantly. Tim may be CEO now, which gives him the single most individual influence on Apple, be he still has to contend with provisions and expectations from the Board that are left over for the Jobs Era.
Tim has been a different person at the helm than Steve was, but that really be come as evident for a few more years, or product cycles basically before he can really make Apple his own.
Overall, I like Tim Cook a whole lot more than Steve Jobs.
57. karoafriyie (Posts: 19; Member since: 19 Aug 2012)
what do u expect when they are fustrating their users with a crapy map i believe they feel sorry for themselves when they just know thier map is half baked and still releases it just to kill the competition
3. trentsinmypants (Posts: 311; Member since: 29 Jan 2009)
Steve wouldn't have allowed Maps to be released if he was still here.
16. Reluctant_Human (Posts: 803; Member since: 28 Jun 2012)
Steve was a good business man not a God. Stop praising him for getting you to buy something.
21. trentsinmypants (Posts: 311; Member since: 29 Jan 2009)
no one said he was a god, he just knew apple had a certain rep to live up to and this has tarnished that rep he painstakingly built.
60. Droid_X_Doug (Posts: 5276; Member since: 22 Dec 2010)
"Stop praising him for getting you to buy something."
But that is what made him god-like in the business man context - he got consumers obsessed with the idea of buying the iToys when they really didn't NEED the iToy(s). Heck, one consumer was so obsessed with buying an iToy, they sold one of their kidneys....
4. ahmed_ali_yossef2010 (Posts: 154; Member since: 26 Jul 2012)
I am gonna cry what is this cheap words make something to improve the maps don't say just use another apps
6. chunk1x (Posts: 248; Member since: 25 Jun 2011)
The full statement is: " We are extremely sorry for Apple Maps but we are happy to take more money from you".
8. wendygarett (unregistered)
I'm happy to deliver my cotton to him everyday :D
9. MikeG77 (Posts: 348; Member since: 24 Nov 2008)
So let's assume that Apple intentionally pushed out a "half baked" maps that they knew wasn't ready for primetime. My question is why not keep the Google Maps app so you have time to develop an in house application??
27. AliNSiddiqui (Posts: 306; Member since: 19 Sep 2012)
Because they had to move from Google either way! I think that the move was a good one, even though the Maps application sucks, Google wasn't bring navigation and 3D to iOS, and Apple wants improvements... They had to switch to an in-house solution... Now I am just hoping for improvements... big ones.
41. MikeG77 (Posts: 348; Member since: 24 Nov 2008)
Ali that is fine and all but it doesn't seem like a good idea to release a piece of new software while releasing a new device. Everyone has known that Apple was moving away from Google services BUT the Maps application just seems like an after thought.
13. sudbury78 (Posts: 123; Member since: 12 Jul 2012)
Tim is god for apologizing but I don't think needed too. I have not seem any issues with maps here in Arizona and I use them daily with real estate. Good to see Wall Street doesn't care about his statement.
30. vddeguzman (Posts: 41; Member since: 12 Jul 2012)
Such an arrogant statement. You know, you try apologizing sometimes, admitting you're wrong actually feels good. Seek a therapist.
17. champ_vl (Posts: 44; Member since: 31 Aug 2012)
Wow the Mayans were right !! 2012 is the year of the Apocalypse because Apple admitted their Maps are not good at all. What will we see next? A letter of apology to all their customers for ripping them off and selling us overpriced products?
18. Reluctant_Human (Posts: 803; Member since: 28 Jun 2012)
Classy move. Now cut the BS with frivolous lawsuits and I might regain a little respect for Apple as a company.
36. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)
And even more ridiculous patent filings.
19. lzsbleach (Posts: 155; Member since: 20 May 2012)
Apple messed up and I Google is missing out. Google knew there was a possibility of this happening so why didnt they prepare to make a google maps apps and a navigation app. Im pretty sure if they did do this it would have put Google and Android in the spot light making them more dependable.
20. sudbury78 (Posts: 123; Member since: 12 Jul 2012)
Champ they don't owe anything. You bought their product and that is your problem.
22. MartyK (Posts: 668; Member since: 11 Apr 2012)
Wow!!..didn't see this coming..kinda got a little respect for this guy!!..WOW!
23. ilia1986 (unregistered)
I saw a pig with wings flying over Azrieli Commercial center in Tel Aviv right now.
Aslo - Apple apologized for something.
Can someone tell me if the temperature in Hell is below 0C?
25. jan25 (Posts: 370; Member since: 26 Feb 2012)
"We Are Extremely Sorry" .. "but hey, you suckers will keep buying our products so"
28. InspectorGadget80 (Posts: 5632; Member since: 26 Mar 2011)
Tim Cook should be really sorry for putting out more LAW SUITS
31. TheRetroReplay (Posts: 239; Member since: 20 Mar 2012)
At least Apple is finally starting to admit their mistakes. When Steve Jobs was running the place, every time a mistake was found, he'd stick his fingers in his ears going "la la la I can't hear you" and pretend that there wasn't a problem.
Remember antennagate? Apple said there was an issue, back peddled and said there was no issue, Steve Jobs said to hold it a different way in an attempt to not even acknowledge it. Then he finally went on stage, admitted there was a problem, and you could see the looks on his face that he didn't want to admit it. Offers a free case or to refund cases already purchased.
But that wasn't enough for ol'Stevie, he had to say that it happens to all cell phones with doctored/simulated images in a way to play pass the buck.
This is why I like Tom Cook, he's the antithesis to Steve Jobs, willing to admit fault and to say that they're working on a fix instead of ignoring the problem.
32. redsox420 (Posts: 90; Member since: 27 Aug 2012)
LMFAO @ Big Fruity.. WHAT a Fn joke they have become.. First they steal the designs from Sony & Nokia for their iphoneys. And now they try to make a map that is nothing but a farce. Big Fruity is falling far behind in the smartphone game.
REAL men want Android and Google products. Boys like iphoneys for the "status" not the output of a product.
Enjoy your 4 inches of screen you small handed iphoney freaks. Ill stick with the Note 2 when it comes out!
34. TritonForceX (Posts: 52; Member since: 27 Sep 2012)
Think about it. Apple made this a big deal to break away from Google. If Google submits a map app, what are the chances of it being allowed? I remember apps being denied because they mimic functionality of the iPhone (Google Voice, anyone?).
What if Google waits until the Apple Map fire cools down, submits their app, has it predictably rejected, then re-lights the fire generating more bad publicity for Apple while Google retains the favorable image of "we're just trying to get our app out to our customers."
On the flip side, if Apple does accept Google's map app, then Google gets their app back on the iPhone and better competes with Apple's offering.
It's a calculated move that could be win-win for Google. But ultimately iPhone users are the ones suffering because of business politics.
All I know is I'm counting down to November to see the Nexus offerings and be able to get a higher powered phone with a map app that works.
35. PhoneCritic (Posts: 331; Member since: 05 Oct 2011)
someone pinch me!! No your using it wrong or the actual places are wrong and our maps app is actually right ? Wow now I am impress for Apple to really make this bold statement is a good reflection on Mr. Cook. Now as everyone else has said lets stop the lawsuits and just compete like everyone else and Apple will be seen in a much better light.
37. Rexperia (Posts: 98; Member since: 28 Sep 2012)
The ARROGANCY beats by the MAPS...did i miss something....???
38. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)
Quote : "While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app".
Wait...what! did I see Google, Nokia, Bing?
I'm surprised to see head of Apple recommending alternatives.
48. timtimity (Posts: 196; Member since: 13 Aug 2012)
That's what surprised me the most about the statement
44. Savage (Posts: 431; Member since: 28 Jul 2012)
There there Apple. Its okay. You admit your fault. That's a good sign. Hopefully, you'll learn and do better next time.
Now drop your troll-lawsuits and put that money in making the Map apps better. You'll need it.
46. The_Innovation (Posts: 531; Member since: 18 Jul 2012)
So the prophecy is true.
"The end of days shall come by an apology from Apple, for so it is written."
It's been a pleasure everyone. God's speed.
47. refreak (Posts: 29; Member since: 18 Dec 2011)