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Tim Cook apologizes: "We Are Extremely Sorry" about Apple Maps

Posted: , by Daniel P.

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Tim Cook apologizes:
Apple's CEO Tim Cook proved once again that the company under him is taking a different course when it comes to admitting mistakes. He did the right thing today, went out and said "We Are Extremely Sorry" about the half-baked Apple Maps that have been the source of endless fun for the competition lately.

As far as that competition goes, Tim Cook even points to a couple of alternatives you can use, while Apple works on improving its brand new area of expertise, which was born after the fight with the Mountain View crew over integrating turn-by-turn directions in Google Maps on iOS.

The whole statement was just posted on Apple's web site, and you can read it in its entirety below:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO


source: Apple

74 Comments
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posted on 28 Sep 2012, 08:12 77

1. wendygarett (unregistered)


OMG!!! Tim Cook Breaks Apple's "Never Apologies" Policy!!!!

Fired Him!!! :O

(sarcasm)

posted on 28 Sep 2012, 08:18 36

5. daniel_bargs (Posts: 325; Member since: 27 Nov 2010)


BRACE YOURSELVES!

Apple is apple-logizing!

BRACE YOURSELVES!

posted on 28 Sep 2012, 10:40 5

45. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


This sounds better when Sofia Vergara says it but TiM says,

iSorrrryy.................

posted on 28 Sep 2012, 11:58 1

53. denied911 (banned) (Posts: 361; Member since: 31 May 2012)


so sorryyy

posted on 28 Sep 2012, 08:20 12

7. Aeires (unregistered)


AAPL was suffering. Yesterday saw the first increase this week.

posted on 28 Sep 2012, 18:19 2

65. The_Godfather (Posts: 187; Member since: 26 Apr 2012)


It dropped again today....!!!

posted on 28 Sep 2012, 19:55 2

66. Jelly_Bean (Posts: 109; Member since: 11 Sep 2012)


My dear God.....Tim Cook still didn't forget to give those bloody figures about how many iOSs and search have been made so far.

Their stock is falling day by day and I am loving it....!!!

posted on 29 Sep 2012, 17:19 1

73. Aeires (unregistered)


At the heart of it, there's no sincerity. Apple has a track record of making every public statement either a marketing plug or a sales reminder. You nailed it, Tim just couldn't help himself by slipping in the iOS figures.

Tim, do the right thing and call off the lawyers, then we'll believe you're serious about humility and sincerity. You know, like you said, you hate litigation. Prove it.

posted on 28 Sep 2012, 08:57 21

24. SuperAndroidEvo (Posts: 4857; Member since: 15 Apr 2011)


HUMILITY. Well it's a start. Wow Apple!

posted on 28 Sep 2012, 09:01 13

26. wendygarett (unregistered)


I do not like 'the cone of shame' :)

posted on 28 Sep 2012, 09:09 6

33. SuperAndroidEvo (Posts: 4857; Member since: 15 Apr 2011)


lol Neither do I.

posted on 28 Sep 2012, 11:04 4

49. PhenomFaz (Posts: 1236; Member since: 26 Sep 2012)


Brace yourselves for a new era...the era without iCrap! Woooooooooo!

posted on 28 Sep 2012, 10:07 14

42. phljcnth (Posts: 485; Member since: 30 Apr 2012)


Humility my foot. Not until they put end on all of those pathetic lawsuits and start innovating!

posted on 28 Sep 2012, 11:18 6

51. SuperAndroidEvo (Posts: 4857; Member since: 15 Apr 2011)


You know, I get you, I really do.

It has to mean something for Tim Cook to apologize PUBLICLY. I mean we all know Steve Jobs would have NEVER done that.

Hey it starts somewhere & this is CLEARLY new territory for Apple.

posted on 28 Sep 2012, 10:02 15

40. doejon (Posts: 398; Member since: 31 Jul 2012)


he should say sorry for the silly patent war and stop it..

posted on 28 Sep 2012, 11:14 4

50. PhenomFaz (Posts: 1236; Member since: 26 Sep 2012)


Steve would never apologize because Steve wouldn't do such blunders!
Apple was good to introduce Apps and the market for apps and they were even innovative right up till the iPhone 4...after that it was all iCrap.
I prefer Android but i never thought Apple till they stopped innovating and treating their loyal customers like sheep, bad phones, bad OS, lawsuits...and now a crappy unsatisfactory iPhone 5!

posted on 29 Sep 2012, 00:49

69. androidrockzz (Posts: 51; Member since: 04 Feb 2012)


oh !! so sad, i thought they dint others help. NOW SEE what has happened

posted on 29 Sep 2012, 14:39 1

72. Droiddoes (unregistered)


apple admitting they f*cked up? that's one of the signs of the Apocolypse right?

posted on 28 Sep 2012, 08:14 35

2. Nookie4u (Posts: 133; Member since: 13 Aug 2012)


We Are Extremely Sorry??!!!! now that's something you don't see everyday from Apple, and about time too!

posted on 28 Sep 2012, 09:02 17

29. vddeguzman (Posts: 41; Member since: 12 Jul 2012)


I didnt expect this kind of humility and I was pleasantly surprised. Sometimes, a heartfelt and sincere apology does the trick. Congrats to Apple for this unexpected maturity from your leader.

posted on 28 Sep 2012, 09:52 11

39. JeffdaBeat (unregistered)


Cook has been a different CEO than Steve from the start. You guys are just too caught up in your general hatred for Apple to realize it. :-)

posted on 28 Sep 2012, 10:21 4

43. remixfa (Posts: 14255; Member since: 19 Dec 2008)


meh.. yes and no. He's made some minor good changes like employee contributions to charity and this nice apology letter instead of "your mapping it wrong" which would have been SJ's response.

Other than that.. what has actually changed much? Slight worker improvements, but that was by social pressure. The first "Cook" iphone is a manufacturing & programming disaster compared to previous models, and they still over charge the living crap out of their customers and try to sue/patent everything and every one.

posted on 28 Sep 2012, 13:20

58. roscuthiii (Posts: 2226; Member since: 18 Jul 2010)


We likeses our instant gratifications, and we wantses thems now!!!

We all seem to expect changes to take place instantly. Tim may be CEO now, which gives him the single most individual influence on Apple, be he still has to contend with provisions and expectations from the Board that are left over for the Jobs Era.
Tim has been a different person at the helm than Steve was, but that really be come as evident for a few more years, or product cycles basically before he can really make Apple his own.
Overall, I like Tim Cook a whole lot more than Steve Jobs.

posted on 28 Sep 2012, 12:59

57. karoafriyie (Posts: 19; Member since: 19 Aug 2012)


what do u expect when they are fustrating their users with a crapy map i believe they feel sorry for themselves when they just know thier map is half baked and still releases it just to kill the competition

posted on 28 Sep 2012, 08:16 38

3. trentsinmypants (Posts: 324; Member since: 29 Jan 2009)


Steve wouldn't have allowed Maps to be released if he was still here.

posted on 28 Sep 2012, 08:41 2

15. me4mindia (Posts: 2; Member since: 26 Sep 2012)


very true... :)

posted on 28 Sep 2012, 08:46 16

16. Reluctant_Human (Posts: 889; Member since: 28 Jun 2012)


Steve was a good business man not a God. Stop praising him for getting you to buy something.

posted on 28 Sep 2012, 08:52 3

21. trentsinmypants (Posts: 324; Member since: 29 Jan 2009)


no one said he was a god, he just knew apple had a certain rep to live up to and this has tarnished that rep he painstakingly built.

posted on 28 Sep 2012, 14:57 1

60. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)


"Stop praising him for getting you to buy something."

But that is what made him god-like in the business man context - he got consumers obsessed with the idea of buying the iToys when they really didn't NEED the iToy(s). Heck, one consumer was so obsessed with buying an iToy, they sold one of their kidneys....

posted on 28 Sep 2012, 08:18

4. ahmed_ali_yossef2010 (Posts: 164; Member since: 26 Jul 2012)


I am gonna cry what is this cheap words make something to improve the maps don't say just use another apps

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