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Robots attack - Google to assault the low-end and emerging markets with Android

Posted: , by Daniel P.

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Robots attack - Google to assault the low-end and emerging markets with Android
Andy Rubin, Google's VP of Engineering, was quoted saying that putting Android on as many handsets as possible in India and China, is something they are working hard to achieve. Apart from the hardware push, Android developers will be getting incentives in the form of tools to sell stuff directly from the applications, and to make payment options easier.

El Goog seems to have entered agreements with companies like Huawei and LG, which are huge in the Asian phone market, for production of cheaper smartphones running its mobile OS. In addition, the chip producer MediaTek, the silicone of which is in many low-cost handsets sold in emerging markets, recently joined the Open Handset Alliance - the army of companies behind the distribution of Android. These efforts are now making it possible for manufacturers to produce a phone with Android that costs as little as $70 to carriers.

Symbian has been the leader in low-end devices for emerging markets so far, with prices for carriers starting from $170 per handset. Lowering the price for phones with Android will allow Google to bite from Nokia's current 41% market share, while Gartner analysts are predicting that the green robot will overtake iOS in popularity by 2012.

Mobile advertising is projected to increase from less than a billion last year to $13.5 bln in 2013, and the bulk of this increase will be coming from developing countries where fixed phone lines are not well developed. Google's traditional might in advertising, coupled with the expansion of the Android smartphone base will no doubt be raking in billions of revenue from that. Aware of that fact, the search giant has popularized Android in North America, and is now turning its attention towards the hot emerging markets too.

source: NYTimes

7 Comments
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posted on 20 Oct 2010, 01:47

1. RORYREVOLUTION (Posts: 2942; Member since: 12 Jan 2010)


Very smart move by google. Android is taking over.

posted on 05 Jul 2010, 09:45

2. MalakiMills (Posts: 256; Member since: 15 Jun 2010)


I have to agree Rory, google came in and they hit fast. I mean what can i say, I'm getting the Droid X in under two weeks. (:

posted on 05 Jul 2010, 10:17

3. narley (Posts: 357; Member since: 14 May 2009)


GUARANTEED when LTE Launches ANDROID will become the largest OS out there. .. well I should say next to Blackberry.

posted on 05 Jul 2010, 11:34

4. remixfa (Posts: 13903; Member since: 19 Dec 2008)


umm. Android already took out blackberry. the only thing ahead of it is apple and symbian, in which symbian is still #1. In takin on symbian they will blow past crapple in sheer volume of handsets, which will also encourage more app development which helps us all out.

posted on 05 Jul 2010, 12:49

5. spoonb1 (Posts: 77; Member since: 02 Jan 2010)


I love news like this.... android for all, not too bad of a plan

posted on 05 Jul 2010, 14:14

6. elpuser (Posts: 50; Member since: 26 Nov 2009)


I wanna buy an Android phone to see what all the hype is about, had an iPhone loved it, Android is next...

posted on 07 Jul 2010, 07:03

7. PhoneLuver (Posts: 466; Member since: 05 Jul 2010)


Android is definitely a great OS with an awesome future ahead of it. I believe it can successfully coexist with Apple. Apple has always been a bit elitist. Always ensuring it used the best possible materials and software for its products. Controlling every aspect of product development and user experience. It has become more mainstream, but U doubt that it was ever intended to become a mass product. Android has the potential to be ported to all kinds of cheaper devices. It is by far a better OS than Symbian could ever be. Especially on budget devices. It has the potential to not just be cheap, but also provide a great user experience with many applications available.

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