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Poll: should Sony really be announcing a new flagship this September?

Updated: Aug 08, 2016, 9:38 AM

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Poll: should Sony really be announcing a new flagship this September?

A couple of months ago, Sony’s latest flagship, the “re-imagined” Xperia X Performance, hit store shelves. Unfortunately, it wasn't the hit that Sony probably hoped it would be, and it doesn't feel like the company changed many concepts around, when comparing it to the now discontinued Xperia Z line.

Now, we are getting rumors that the company is getting ready to announce yet another top-tier heavy-hitter - an Xperia XR. Sony is holding an event at the very start of this year's IFA trade show and the rumor mill says this is the time when it will reveal the new heavy-hitting Xperia.

Now, the manufacturer is no stranger to the concept of refreshing its flagship line a bit too often. With the Xperia Z handsets, it used to aim for 6-month release cycles. Though that proved to be a losing strategy pretty fast, and we were sort of inclined to believe that one of the things that was to be re-imagined with the new Xperia X phones is the lifecycle of each generation.

Of course, we still don't know for a fact if the rumored Xperia XR is a flagship or not, but if it were - do you think that'd be a smart move on Sony’s part?

Should Sony really be announcing a new flagship this September?

Yes, the Xperia X Performance should be replaced as a Sony flagship ASAP

48.33%

Yes, just for the sake of refreshing the line more often

8.59%

No, they should wait for better technology to become available and spend more time on the next iteration

43.08%

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Preslav, a member of the PhoneArena team since 2014, is a mobile technology enthusiast with a penchant for integrating tech into his hobbies and work. Whether it's writing articles on an iPad Pro, recording band rehearsals with multiple phones, or exploring the potential of mobile gaming through services like GeForce Now and Steam Link, Preslav's approach is hands-on and innovative. His balanced perspective allows him to appreciate both Android and iOS ecosystems, focusing on performance, camera quality, and user experience over brand loyalty.