Microsoft's new commercial for Windows Phone airs Monday night and our loyal readers are going to love it. It features a wedding where one side of the aisle is made up of Apple iPhone 5 users while the other side is using the Samsung Galaxy S III. One iPhone owner asks someone with the Samsung model to move his enormous phone. To a middle-aged woman holding an iPhone, someone asks, "Aren't you a little young to have an iPhone?" Ba-Zinga! Another woman says "Autocorrect this," and wallops a guy in the face. The battle is on.
As Android and iOS fans duke it out, a couple of wedding workers are standing apart from the melee. They are both clutching the Nokia Lumia 920, one in yellow and the other in red. The tag line of "Don't fight, switch" caps off the ad.
It's a brilliant move by Microsoft because it places Windows Phone as being above the fray. And with the ad clearly aimed at smartphone fanatics, perhaps there will be some switching taking place after all.
17.EXkurogane(Posts: 863; Member since: 07 Mar 2013)
The key word in this video for Samsung's phones is "GALAXY", and they didnt mention the brand Samsung.
Samsung doesnt even give a rat's ass about windows phone they made one because other made one, and it's pretty obvious because they are not supporting their windows phones with more exclusive apps of their own and frequent updates.
look man whoever made this ad microsoft or nokia won't convince iOS users and galaxy users to switch to nokia lumia so easily c'mon let's be honest nokia has a long trip if they want to back to the market if samsung and apple dominance continue they won't back soon
31.EXkurogane(Posts: 863; Member since: 07 Mar 2013)
^ Read comment #9 below.
This ad isnt really trying to make people switch directly, despite the big 'Switch' word in the ad. Im speaking from personal experience and im sure Microsoft is aware of the same thing.
If people are not aware of the product's existence, they wont go and try it out.
5.EXkurogane(Posts: 863; Member since: 07 Mar 2013)
Lumia 920 was still one of the best 5 phones rated by Phonearena for smartphones of 2012.
Engadget is one of those few very reputable websites and i read their laptop and other gadget reviews. "Readers Choice" = voted by people, not by the editors of the website itself.
30.EXkurogane(Posts: 863; Member since: 07 Mar 2013)
That site indeed was, like, maybe a year ago - kissing Apple ass. No idea if you realized it but they 'overhauled' the site - besides removing the Disqus comments system, and changing design, some writers and editors are gotten rid of.
Srry, but a lack of choice when it comes to virtual keyboards just completely ruins a platform. Touch typing is already so non-intuitive anyway; it's only through keyboards like swiftkey/swype that people can finally get more than a line or two typed out properly on their smartphones.
9.EXkurogane(Posts: 863; Member since: 07 Mar 2013)
This ad may not reveal any points to encourage people to switch to windows phone, but it lets people know about the existence of other options out there.
Believe it or not, around 7 to 8 out of 10 of my friends who first saw my Lumia 920 asked "What phone is that, never seen before", although they do recognize Nokia, of course. Im actually surprised myself, but these people do not know about the existence of windows phone. And those who asked out of curiosity did so because they find it attractive (partly because i heavily modified my homescreen). The default normal tiles (such as the sample units in shops) are indeed a bit boring.
19.EXkurogane(Posts: 863; Member since: 07 Mar 2013)
I think Microsoft forgot something, the last point below.
Point #1 - Let the world know u are a Galaxy fan, you get shot down by iFans.
Point #2 - Let the world know u are an iFan, u get shot downby fandroids.
Last point - Let the world know u are a windows phone maniac, you get raped from both sides. Phonearena's comment thread alone has enough evidence.
I know this is off topic, but I found this very interesting. It looks like I've found TROLL's alias on Engadget, and looking at his comment history there, it seems like he spews the exact same anti-MS/Nokia comments as he does here.
Over there, he goes by Millan90565839, and here's an example of one of his comments, which is almost verbatim with some of the comments he's left here: "Hevay and thick like 920??? Old specs phone. Who is limited, with no games and no apps."
Based on this new information, I truly do think he is a paid plant to badmouth MS & Nokia. Just a heads up to anybody that feels he deserves the benefit of the doubt.
You noticed this as well? I say we give TROLL's info over to Anonymous, and then politely explain to them that he's really part of a corporate lobby group in favor of censoring the internet. We'll see what kind of spam he can muster-up after they connect a string of cyber-crime related abuses to his personal ID...
However, he's not the only paid critic/basher frequenting these sites. It seems that the companies themselves are now in the habit of hiring droves of these hoodlums to attack their competitors online. That puts Samsung squarely in the lime-light considering the allegations that they have used such tactics for the purpose of tarnishing HTC's reputation and well being. It seems they might be doing the same thing to Nokia/Microsoft, and the authorities should expand the scope of the investigation...
I would definitely not condone any sort of retaliation toward somebody else. Just wanted to let this information be known so that the people that actually use and appreciate these websites would be aware that some people don't have their best interests at heart and actively try to spread misinformation.
Relax Penny, I was only kidding. Do you honestly believe that Anonymous or any other black hatter group would go out of it's way to defend Microsoft and/or Nokia from brazen criticism? However, it is true that TROLL is pursuing an agenda to create negative PR against Nokia and Microsoft, and my guess is that he's being paid for his efforts. He also posts with a number of different user nicks, including Andro, and maybe even WendyGarnet...
My point is that companies paying individuals to launch these types of attacks should face penalties for their actions. The general public should not have to endure being subjected to anonymous style attack ads on tech review websites being funded by mainstream elements of the global corporate community.
23.ojdidit84(Posts: 457; Member since: 16 Jul 2011)
Ok. It's a pretty funny commercial, but where at the cool features that the Lumia has that the Android and iOS phones don't? What makes WP more special than the other two?
Show me something to make me want to buy the phone other than a funny commercial. That's how Apple and the Galaxy line's advertising campaign's were successful. They showed things that the phones could do, not just a creative commercial.
Cool ad, but a failure for marketing. Kind of like the Verizon DROID ads showing a phone fighting a robot. Cool commercials but essentially pretty pointless from a marketing stand point when you don't highlight anything about what the phone can actually do. That's what people want to see.