x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • Microsoft says 23% of switchers come from Android

Microsoft says 23% of switchers come from Android

Posted: , by Michael H.

Tags:

Microsoft says 23% of switchers come from Android
During the first day of Microsoft's Build developer conference today, the company laid out some interesting statistics about what users are moving over to Windows Phone. While the platform is growing at a respectable clip, it hasn't reached a level where Microsoft can boast about user numbers that much, but it can definitely mention when users are switching from Android.

Microsoft says 23  of switchers come from Android
According to Principal Group Program Manager Sam George, the largest segment (42%) of new Windows Phone users are those coming from feature phones, which makes quite a bit of sense to us. Once you choose a smartphone platform, and start spending money in whatever app store is available, you're much less likely to abandon that platform. This is also good news for Microsoft, because there are still 4 billion feature phone users in the world. 

Another big chunk of new Windows Phone users (23%) are those who are switching from Android, although Microsoft took a bit of a jab by using the term "upgrading" when talking about those coming from Android. Last year, we put together a 4-part guide for those thinking about switching from Android to Windows Phone, and we're hoping to update that soon, if you're a dissatisfied Android user looking for a change. And, of course Microsoft has made an app to help you find the apps you want on WP. 

source: WPCentral

67 Comments
  • Options
    Close




posted on 26 Jun 2013, 16:32 9

1. Kevinphantom (Posts: 82; Member since: 17 Jun 2013)


Wtf Microsoft All wp smartphones are midrange

posted on 26 Jun 2013, 16:40 12

6. Credo (Posts: 695; Member since: 19 Apr 2012)


Then what about the iPhone5/iPhone5s?

Greetzz.

posted on 26 Jun 2013, 19:08 4

25. HDShatter (Posts: 1021; Member since: 17 Jan 2013)


I iPhone 5 is also midrange. Only Android devices have good enough hardware to be called high end.

posted on 26 Jun 2013, 20:41 1

46. darkkjedii (Posts: 12628; Member since: 05 Feb 2011)


And what phones does HDShatter make?

posted on 27 Jun 2013, 01:07 2

58. ianbbaa (Posts: 227; Member since: 20 Mar 2013)


I am also android user and also used windows phone, half the spec of WP is still more fluent as any android device out there...when it comes to raw performance, gaming, yes, it is not that good, but android phone double so powerfull as WP is still not that smooth as WP device - which is more important for casual PHONE user, not phone game console user...
..who does not believe, just check some WP device in your local store. I am talking for people that do not use custom kernels and roms on androids...i mean, out of the box, for casual users is WP a better choice.

posted on 27 Jun 2013, 02:27 1

60. Leo_MC (Posts: 600; Member since: 02 Dec 2011)


The problem with Android is that iPhone and WP mid range devices function way better...

posted on 26 Jun 2013, 16:33 2

2. CanYouSeeTheLight (Posts: 915; Member since: 05 Jul 2012)


Wouldnt really say Windows Phone is an upgrade when compared to Android, but hey everyone has their preferences..

posted on 26 Jun 2013, 19:08 3

27. HDShatter (Posts: 1021; Member since: 17 Jan 2013)


23% of android users switched from their crappy penny on contract phone to their penny on contract windows phone.

posted on 26 Jun 2013, 19:23 2

30. roldefol (Posts: 3182; Member since: 28 Jan 2011)


Thank you for that amazing and undoubtedly truthful fact!

Yeah, I'm thinking of switching from my $300 on contract Android to a $100 on contract Nokia. I'm sure I'm the only one though.

posted on 26 Jun 2013, 20:10

35. Credo (Posts: 695; Member since: 19 Apr 2012)


Enjoy it !

Greetzz.

posted on 26 Jun 2013, 20:50 2

49. roldefol (Posts: 3182; Member since: 28 Jan 2011)


I'm only thinking about it. I'll wait and see what LG brings to the G2, and Motorola to the Razr Ultra, then choose the best overall package. Which just demonstrates my point (#5 below) - I'm not choosing Windows vs. Android, I'm choosing Nokia vs. Moto vs. LG vs. HTC.

posted on 27 Jun 2013, 02:25 2

59. soshi (Posts: 154; Member since: 08 Mar 2012)


You read the statistic wrong. It is different when you say "23% of android users switched" and what microsoft: "23% of switchers come from android"

Let say there are 100 people change their phone to wp and 23 of them from android. When we said this fact in microsoft's way then that will be "23% of the switchers come from android" which they mean 23 out of 100 wp new user.

But if it is said it in your way "23% of android users switched", then we must take the percentage of all of android user which is not the 100 people we mention before. Let say there are 100.000 user of android before, then there are 23000 android user who make a move to wp base on your statistic.

posted on 27 Jun 2013, 08:22

63. Googler (Posts: 813; Member since: 10 Jun 2013)


Noticed that too, 23% of Windows users isn't even close to 23% of Android users. While it's still something for MS to brag about, it's not really as big a deal as they make it to be.

posted on 26 Jun 2013, 16:37 9

3. VZWuser76 (Posts: 1894; Member since: 04 Mar 2010)


Sooo, no mention of how many users coming from iOS? Probably don't want their silent partner to look bad. I don't get why these companies can't just make a product, get it on the sales floor, and let it stand on it's own two feet. If what you're offering is that good, there shouldn't be any need to go after the competition. In this day and age, it's not about showing how good you are, but about trying to show how bad the other guy is.

posted on 26 Jun 2013, 17:49 5

16. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


+1 on Silent "Sleeping" Partner :)

posted on 26 Jun 2013, 22:21

54. jael206 (Posts: 130; Member since: 18 Jul 2012)


Hmmm.. I wonder who's that silent iPartner you are refering to?

posted on 26 Jun 2013, 22:26

55. rajagopalan.k (Posts: 35; Member since: 17 Dec 2012)


I hope the phone you're referring to as "that good" is a nexus

posted on 26 Jun 2013, 16:39 12

4. Veigald (Posts: 240; Member since: 13 Jan 2012)


Most android users are still on Gingerbread, so yeah, WP8 is clearly an upgrade for them.

posted on 26 Jun 2013, 16:57 10

9. Whateverman (Posts: 3233; Member since: 17 May 2009)


I'd rater use Gingerbread then WP8, but like CanYouSeeTheLight said, everyone has their preference.

posted on 26 Jun 2013, 17:42 8

15. TheLolGuy (Posts: 483; Member since: 05 Mar 2013)


I'm sure you'd rather use Gingerbread, but not the hardware that usually comes with it >_>

posted on 26 Jun 2013, 18:52 4

23. Whateverman (Posts: 3233; Member since: 17 May 2009)


I must admit, you got me there. No I would not, lol!

posted on 26 Jun 2013, 18:42 5

20. papss (unregistered)


I would never choose anything GB over any of the current OS's.. GB was mediocre at best.

posted on 26 Jun 2013, 16:39 24

5. roldefol (Posts: 3182; Member since: 28 Jan 2011)


Let's be honest, people aren't leaving Android for Windows Phone, they're leaving Android brands for Nokia. Without Nokia, WP8 would be nowhere.

posted on 26 Jun 2013, 16:42 6

7. Credo (Posts: 695; Member since: 19 Apr 2012)


True!
I have to agree with this, Nokia put so much effort in Windows Phone, Microsoft is lucky, without Nokia i didn't know Windows Phone at all ...

Greetzz.

posted on 26 Jun 2013, 18:44 4

21. papss (unregistered)


That's true because I'm one of those people that did just that

posted on 26 Jun 2013, 19:19 1

29. -box- (Posts: 3878; Member since: 04 Jan 2012)


Somewhat, although I know a few that went for the WP8X because they liked HTC's design and feel plus WP8, and a few that went for the Titan series for the screen and high-res camera. Also know know one who bought an unlocked Ativ S because they wanted a GS3's guts without the burden of android

posted on 26 Jun 2013, 20:05 4

34. akki20892 (Posts: 3653; Member since: 04 Feb 2013)


right agree dude

i will be one of them to switching android to wp for NOKIA. go nokia go.

posted on 26 Jun 2013, 20:11

37. Credo (Posts: 695; Member since: 19 Apr 2012)


Enjoy itt!

Greetzz.

posted on 27 Jun 2013, 16:08 1

66. akki20892 (Posts: 3653; Member since: 04 Feb 2013)


maybe in 2014 i guess not now, i'm using htc one right now.

posted on 27 Jun 2013, 20:10

67. Credo (Posts: 695; Member since: 19 Apr 2012)


HTC One is a very nice phone ! I hope they make a Windows Phone version of it, i don't want to use Android, not becouse i hate it, it's just that i love Windows Phone ...

Greetzz.

posted on 26 Jun 2013, 16:46 2

8. darkkjedii (Posts: 12628; Member since: 05 Feb 2011)


23% wow. Android has that to spare though

posted on 26 Jun 2013, 17:28 1

12. protozeloz (Posts: 5381; Member since: 16 Sep 2010)


If not mistaken that's a low number based on the current market share.... Just means out of 100 windows phone devices 23 used to be android users

posted on 26 Jun 2013, 20:13

38. Credo (Posts: 695; Member since: 19 Apr 2012)


That's pretty high i think ....

Greetzz.

posted on 26 Jun 2013, 21:55 4

52. protozeloz (Posts: 5381; Member since: 16 Sep 2010)


Let's go with market share

Let's give MS an imaginary 10% market share let's give iOS 30% market share and let's give android the rest 60% of the market, now let's talk numbers

We have 100 smartphone users based on this data

60 are android users
30 have iOS
10 have windows mobile

Now out of the 10 windows phone users 2.3 users (can be 2 or can be 3) have switched, now how relevant is that number? If we go with the 60 android uses 3.8% could be the loss witch is small

posted on 27 Jun 2013, 04:43 1

62. TylerGrunter (Posts: 1058; Member since: 16 Feb 2012)


That's how companies play with numbers...
The theory from protozeloz is right, but he didn't check the numbers.
Global numbers
Andorid: 75%
iOS 18%
Windows phone 2,85%
In other words, you could also say: Less than 1.2% of the Android users have migrated to Windows Phones.
Sounds a lot diferrent, doesn't it?

posted on 26 Jun 2013, 17:03 4

10. icyrock1 (Posts: 306; Member since: 25 Mar 2013)


Didn't blackberry claim the same thing (iirc there number was 50~percent) ?

posted on 26 Jun 2013, 17:20 1

11. Droid_X_Doug (Posts: 5954; Member since: 22 Dec 2010)


And what platforms are the other 77% who are 'upgrading' switching from?

I suspect a majority are moving from BB.

posted on 26 Jun 2013, 17:35 1

14. Credo (Posts: 695; Member since: 19 Apr 2012)


I have a friend that switched from a BB device ... he told me that he now understands why i love my Windows Phone so much ...

Greetzz.

posted on 26 Jun 2013, 20:16

41. -box- (Posts: 3878; Member since: 04 Jan 2012)


I switched from Symbian, but had been using android briefly before.

I would guess Symbian, ios, bb, and feature phones make up most of the other 77%.

posted on 27 Jun 2013, 09:17

64. roldefol (Posts: 3182; Member since: 28 Jan 2011)


The MS slide in the article says 42% were moving from feature phones. I think that's actually a strength of WP8. It's very user friendly for first time smartphone buyers and anyone already using a Windows 8 PC.

So the remaining 35% migrated from BB, iOS, or Symbian.

posted on 26 Jun 2013, 20:56

50. mi55u (unregistered)


majority from Symbian, just that m$ trying to silent, because it will hurt Nokia

posted on 26 Jun 2013, 17:29 9

13. medicci37 (Posts: 716; Member since: 19 Nov 2011)


Microsoft needs 2 concentrate on Windows, & not worry about Besting Android right now

posted on 26 Jun 2013, 17:52 9

18. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


tablets= Apple
PC= Microsoft
phones= Android

posted on 26 Jun 2013, 18:48 2

22. papss (unregistered)


The problem is that they have so many fronts to fight from WP, tablets, desktop, gaming console.. They can't lose site of any so I'm sure that has a lot todo with it

posted on 26 Jun 2013, 18:57

24. Whateverman (Posts: 3233; Member since: 17 May 2009)


Are you talking about the XBOX One or a separate gaming console? That might be cool, because the One will be dead in the water if they go forward with that current DRM crap.

posted on 26 Jun 2013, 20:16 1

42. papss (unregistered)


No I'm talking Xbox one and that DRM crap was washed away by Microsoft.. I'm back on the Xbox train, that controller is like my little member in my hand :) perfect

posted on 26 Jun 2013, 23:34

57. Whateverman (Posts: 3233; Member since: 17 May 2009)


Lol! Good info, thanks!

posted on 26 Jun 2013, 19:55 1

33. InspectorGadget80 (Posts: 6736; Member since: 26 Mar 2011)


and i never hear them talk bout Apple either all they complain is bout how too beat Android.

posted on 26 Jun 2013, 23:10 1

56. milesboy5 (Posts: 170; Member since: 07 Nov 2012)


thats because microsoft and apple are closer than some people realize.

posted on 26 Jun 2013, 17:51 3

17. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


This should be stated as "23% android users are on WP just because of Nokia"

posted on 26 Jun 2013, 18:25

19. FlushGordon (unregistered)


Delusional claim

posted on 26 Jun 2013, 19:08

26. mottykels (Posts: 372; Member since: 15 May 2013)


23% of the how many swithcers?

posted on 26 Jun 2013, 19:14 1

28. -box- (Posts: 3878; Member since: 04 Jan 2012)


Yep, definitely an upgrade. Like going from a chevy to a McLaren or Porsche. Clean, focused, fast, and intuitive.

posted on 26 Jun 2013, 19:25 1

31. Topcat488 (Posts: 1173; Member since: 29 Sep 2012)


Lots of people are using more than one OS, that don't necessarily mean they're switching from one to another... It simply means they're not limiting themselves... I use ios and android operating systems, coming from ios to android. Carrying both iphone and a Samsung Note.

posted on 26 Jun 2013, 19:46 2

32. roldefol (Posts: 3182; Member since: 28 Jan 2011)


To me, it's about finding the best device that suits your needs, never about blind devotion to one OS or one company. My household has a Samsung laptop, an iPad, an iPhone 5, a Lumia 920 work phone, and an HTC Android. They all coexist without complaint.

posted on 26 Jun 2013, 20:15

40. Credo (Posts: 695; Member since: 19 Apr 2012)


That's pretty nice, i would love an Apple iPad Mini, or a HTC One, currently i'm using a Surface RT and a Nokia Lumia 920, they are perfect for my needs.

Greetzz.

posted on 26 Jun 2013, 20:19 1

44. -box- (Posts: 3878; Member since: 04 Jan 2012)


How do you like the Surface? Saw one on Craigslist with the Type cover for $275

posted on 26 Jun 2013, 21:01

51. Credo (Posts: 695; Member since: 19 Apr 2012)


It's an amazing device! I never tought i would be so in love with a tablet, i take it everywhere i go, i can't life without ;-)

Greetzz.

posted on 26 Jun 2013, 20:21

45. papss (unregistered)


Im with you there.. I have a Asus Infiniti TF700T, surface pro, iPad 4, lumia 920 (which i may trade/sell for the EOS) and soon to be some android phone.

posted on 26 Jun 2013, 20:46

47. darkkjedii (Posts: 12628; Member since: 05 Feb 2011)


You're hooked up. I have ip5, note 2, and iPad 3. Craigslist for the first two, once the new iPhone, and note drop.

Want to comment? Please login or register.

Latest stories