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Microsoft has a "major announcement" on tablets coming Monday

Posted: , by Scott H.

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Microsoft is sending out press invites for an event in Los Angeles on this coming Monday (June 18th) for what is described as a “major announcement”. According to industry sources speaking to AllThingsD, the PR event will act as a public awareness launch of ARM-based Windows RT tablets. You can think of this as Microsoft trying to steal Google’s tablet thunder ahead of Google I/O, in much the same way that Google scheduled a special maps event right before Apple’s WWDC.

Microsoft hasn’t exactly played coy about Windows RT to date, but it also hasn’t shown off much functional hardware so far. That’s in contrast to the x86-powered Windows 8, which has seen several preview versions opened up to the public. Recently Windows RT has actually been generating negative buzz, as Microsoft is rumored to be charging OEMs the same amount for a Windows RT license as they will charge for Windows 8. Of course that’s how Microsoft makes their money so you can’t blame them for not wanting to devalue Windows RT, but the end result will be ARM tablets that probably can't compete on price with the already entrenched iPad.

With Windows 8/RT/WP8 Microsoft is making a huge bet on mobile, and they are depending heavily on the success of Windows tablets to generate demand for their Windows Phone platform, which has failed to garner significant consumer interest so far. With Google almost certainly introducing a new low-cost tablet at the end of the month (which is expected to launch with a tablet-centric update to of Android to version 4.1) Microsoft is probably concerned about losing even more ground in the tablet market before they can bring Windows RT to market.

Well be ready and waiting to bring the latest to you on Monday afternoon, so stay tuned!

source: AllThingsD via Engadget

24 Comments
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posted on 14 Jun 2012, 13:24 16

1. CivicSi89 (Posts: 348; Member since: 23 Jul 2011)


With a picture like that. It had BETTER be important!! haha

posted on 15 Jun 2012, 14:11

23. DigitalBoy05 (Posts: 203; Member since: 04 Jun 2011)


anyone else think Ballmer looks like Frankensteins monster from Van Helsing?

http://www.hollywoodjesus.com/movie/van_helsing/08.jpg

posted on 14 Jun 2012, 13:33 14

2. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


Oh look! There's Steve Ballmer!

*PUNCH!*

posted on 14 Jun 2012, 14:14 12

4. Droid_X_Doug (Posts: 5955; Member since: 22 Dec 2010)


Maybe MS will announce Ballmer's departure?

posted on 14 Jun 2012, 14:18 6

6. NexusKoolaid (Posts: 314; Member since: 24 Oct 2011)


Or a new monkey dance?

posted on 14 Jun 2012, 15:06 4

8. haseebzahid (Posts: 1836; Member since: 22 Feb 2012)


or hang him in public making good things but putting extra price tags typical american buisness man

posted on 14 Jun 2012, 14:35 6

7. Razrman (Posts: 68; Member since: 05 Dec 2011)


@Sniggly, I knew you were going to punch him on the face, lol

posted on 14 Jun 2012, 16:00 3

13. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


Have I become predictable? :P

posted on 14 Jun 2012, 16:20 5

15. DigitalBoy05 (Posts: 203; Member since: 04 Jun 2011)


with facial expressions like balmer how could you not want to punch him in the face? It's the F***ing Catalina Wine Mixer!!!

posted on 14 Jun 2012, 15:11 1

10. snowgator (Posts: 3297; Member since: 19 Jan 2011)


How do get Sniggs to post? Motorola news, and a Steve Ballmer picture. Either will do...

Dude- Microsoft security has your picture posted every-freaking-where...

:)

posted on 14 Jun 2012, 16:01 6

14. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


Other things get me to post too. Though you're right, those two things almost guarantee I will. :D

And good luck to them. Unless I dress up as the Iron Giant they won't have any clue until Ballmer's on the ground clutching his nose.

posted on 14 Jun 2012, 16:54 3

16. snowgator (Posts: 3297; Member since: 19 Jan 2011)


Wait... you mean YOUR NOT the Iron Giant???

0.0

posted on 14 Jun 2012, 13:44 4

3. NexusKoolaid (Posts: 314; Member since: 24 Oct 2011)


Maybe the media outcry has convinced them that $85 is too much per RT license, so they're announcing a new lower price of $84?

posted on 14 Jun 2012, 14:14 6

5. Droid_X_Doug (Posts: 5955; Member since: 22 Dec 2010)


$84.99 is the new price.

posted on 14 Jun 2012, 15:07 3

9. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


And another flattering picture of the Balms...

Looks like he's about to go down on someone and it's "THIS BIG!" lmao

posted on 15 Jun 2012, 08:04 1

22. Fallout09 (Posts: 419; Member since: 17 Oct 2011)


I feel sorry for his wife.... having to look at his "O" face on a regular basis..... scary thought.

posted on 14 Jun 2012, 15:17

11. snowgator (Posts: 3297; Member since: 19 Jan 2011)


I think this is what MS has been steering to for years. The Tablet market has yet to take off like was predicted. I truly think this is more important to them than WP. We will see, based on the actual price, the support, and the functionality.

posted on 14 Jun 2012, 17:02 4

18. Scott_H (Posts: 167; Member since: 28 Oct 2011)


Actually the tablet market has taken off in unprecedented terms, hitting the 10% adoption rate faster than any other major consumer tech in history:http://www.phonearena.com/news/U.S.-smartphone-adoption-is-faster-than-any-other-major-technology-shift_id30062

I agree that this is an extremely important market for them; they are literally risking Windows 8 being a crippling Vista-like launch for desktops and laptops in order to try and push more users to tablets and convertible/transformer hybrid devices. I'm not sure it's more important to them than Windows Phone though - both represent where most of their sales will have to come from in 5 years if they still have a major consumer presence.

posted on 14 Jun 2012, 15:27 2

12. CivicSi89 (Posts: 348; Member since: 23 Jul 2011)


Im thinking its gonna be Kinect for Windows Phone. we all know that THATS what everyone wants.

posted on 14 Jun 2012, 17:02

17. skymitch89 (Posts: 1122; Member since: 05 Nov 2010)


It seems as though Microsoft is trying to make an OS similar to Android 4.0, an "all around" OS. It'll be interesting to see if they can make it work, or if they will actually have to come up with with varied versions of their next OS (8/RT/WP8) for PCs, tablets, and smartphones.

posted on 14 Jun 2012, 17:43

19. tward291 (Posts: 559; Member since: 14 Feb 2012)


I can't wait for the 20 and ill be buying a windows 8 tablet best believe. Also android is no threat at all in tablet market. Apple is the only contest in the tablet game. Android tablet never work right. I want real PC software baby

posted on 14 Jun 2012, 21:20 2

20. roscuthiii (Posts: 1873; Member since: 18 Jul 2010)


Every time I see Ballmer I can't helpbut think of Peter Boyle in "Young Frankenstein".

It even looks like he's singing there: Puttin' on the Ritz!!!!!!

posted on 15 Jun 2012, 04:53

21. 7thspaceman (Posts: 1153; Member since: 14 Feb 2011)


I hope that Microsoft will give us a price range cost of these Windows 8 RT Tablets
that is favorable to what People may be willing to pay for them. many People have speculated that the 80+ dollars license fee for Windows 8 and RT Tablet computers may be because a person is paying for the windows 8 or RT OS license plus the Microsoft office license because Microsoft WORD, EXCEL, POWER POINT and ONE NOTE are on Windows 8 and Windows RT Tablet computers. Folks Microsoft apparently wont put MS Office on these Tablets for Free. I predict that 2 years from Now that the Apple Ipad and the Windows 8 Intel CPU tablets will be the tablets that will dominate the market place The Apple Ipad will be the Popular information gathering and Entertainment tablet while The Windows 8 Intel Tablets will be the Enterprise ready and Entertainment workhorse tablet favored for doing serious production work on. 2 tablet for 2 different types of People. People who can afford it will have both.

posted on 15 Jun 2012, 15:05

24. hiBreed (Posts: 90; Member since: 29 May 2012)


From october, you will be able to update your iPad to windows RT 'no joke'

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