Apple to cut marketing costs, gives priority to digital and regional ad campaigns
A perfect example of these regional commercials is the Carnival-inspired “Meu Bloco na Rua” ad designed for Brazil, which launched this week to promote the iPhone 7 Plus in the country. As for Apple's digital marketing strategy, a quick search at the company's YouTube page reveals a deluge of 15-second videos, which are formatted with the intent to appear on social media rather than traditional TV.
TBWA\Media Arts Lab is reorganizing and introducing a new operating model to keep pace with the way people consume media and content... This will result in a reduction in areas such as localization and further investment in areas such as digital, social, data analytics, content creation and a more diverse set of strategic skills. We will also have greater integration with media partners at OMD.
source: Adweek via AppleInsider
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