At first, Apple put up a special website in China to show iPhone users how to tell if the charger they are using is an official Apple product. Then, the Cupertino based firm announced its trade-in plan. With the plan, those trading in a third party charger to an Apple Store or an authorized Apple service provider, will get to buy an official Apple branded replacement for just $10.
The trade-in plan started this past Friday in China. And while it will start this Friday in the U.S. as expected, Apple has added some more countries to its support page for the trade-in. So besides the U.S., this Friday the plan will also be available in Australia ($14 AUD), Canada ($11 CAD), France (€10), Germany (€10), Japan (￥1,000), and the United Kingdom (10 GBP).
Each store will also have at least one iOS "Genius" on hand to help with the trade-in. Apple Stores have started training its staff to help them learn how to discount the Apple chargers that are being sold for a pretty decent discount. But Apple doesn't mind taking the loss here. Even if the incidents are due to the use of non-Apple chargers, just having the Apple iPhone 5 mentioned in the same breathe as an electrocution can't be good for business.
source: Apple via 9to5Mac, Engadget