As part of the contract, Google agrees to indemnify its partners for taking advantage of its apps.This is how Google partially covered some of Samsung's legal costs in the on-going patent dispute with Apple.
Of course, vendors that don't insist on using Google's apps can simply opt for the open-source version of Android. This is what Asian manufacturers usually do, replacing the Google Play Store and apps with home-brewed alternatives.
It has to be noted that these extracts come from a rather outdated, 2011 version of the MADA agreement. We can safely assume that these particular requirements are still a part of it, although we lack the concrete evidence to do so. Still, the existence of MADA isn't anything to hold Google accountable for, and its existence is hardly surprising. Such agreements are common practice within other software licensing companies to ensure their products are properly represented on contractors' devices. Microsoft, for example, does the same with Bing, which is the only search provider included on the majority of Windows Phones.