Research firm head says Samsung needs to step it up, as its users are upgrading to other Androids

Research firm head says Samsung needs to step it up, as its users are upgrading to other Androids
Paul Moore, the global director at Kantar Worldpanel ComTech, research analysts, has commented on the current state of affairs for Android, and especially for Samsung. He mentioned in an interview that Android is running amok in Europe, grabbing 70.4% of the marketshare, while in the US Apple's expanded distribution with T-Mobile, for example, as well as the aggressive Windows Phone marketing, have kept Google's mobile OS barely growing last year, though it still keeps the majority with 52% of the market.

The other trend his researchers noticed is that Samsung is losing its appeal in Android's European stronghold - while about half of European smartphones sold are still Samsung devices, brand loyalty is less than Apple's, for example, which commands merely 17.8% of the EU market.

Not only that, but on its own Android turf Samsung seems to be no longer leaps and bounds before other manufacturers. HTC came out with the excellent One handset, and Sony issued the waterproof Xperia Z, to which Samsung just now launched the S4 Active for a head-to-head. As a result, Sony is up and coming in the UK, for instance, and a lot of users are switching when their time for upgrade comes, says Paul Moore:

There have been reports that Samsung will work on of a major flagship line overhaul next year, while this one it will focus on grabbing the largest slice possible of the explosive growth in the midrange segment, and that might be one of the reasons it is losing some ground at the top-tier, as its share price already reflected.



1. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I believe the designs of the phones have a part in it.

2. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

As they mentioned the SII which in my opinion was the best phone Samsung ever made as it was ahead of everyone else in terms of RAM, CPU+GPU, the SAMOLED+ and the great 8mp camera. Samsung now doesn't have that huge advantage in terms of hardware it had on the S2 era, they now use Qualcomm processors and the competition does so too, which means the processing power advantage is merely due to a higher clockspeed compared to everyone else.

16. lovefist unregistered

true, I am currently using the GS2 as my 3rd samsung device and now eyeing the nexus 4 or the xperia z as my upgrade. brand loyalty for most people only blinds you of other products. I'm glad that most phones now have at least dual cores even the low end ones. so it just comes down to design and software (except touchwiz of course, for me those extra "features" are just for show, it won't make my usage more productive, more like a hindrance for me.)

11. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

I think IMO, its a battle of design now a days. hardware maybe be of par, or not much of an advantage. I just hope the battery for the coming 2014 improves.. :)

42. flipjzn

Posts: 257; Member since: Jun 22, 2012

So, true! Fanboyism aside, we can't deny iPhone has nice designs too that appeals to certain people. That's why they still sell a lot. Sony's phones designs have always been sharp and elegant. Truth is, in my opinion, without the awesome specs from Samsung phones, the designs itself wouldn't be enough to sell them compared to the likes of HTC One and Sony Xperia Z but in the end it's all about individual taste/preference.

44. PunyPoop

Posts: 752; Member since: Jan 18, 2013

Samsung is starting to decline! Q-U-A-L-I-T-Y is important not QUANTITY!

3. Andrewtst

Posts: 696; Member since: Jan 25, 2009

Design always important, stability also. No regret jump ship from Samsung to Sony, stability wise, Samsung is nothing.

4. kaira

Posts: 26; Member since: May 12, 2013

Its so astonishing that everyone is on Samsung case, however its not by mistake that they are on TOP... and will continue to be, until competition answers to the consumers' demands...

8. boosook

Posts: 1442; Member since: Nov 19, 2012

The problem is that what happened is exactly the opposite: Sony and HTC answered to the consumers' demand by giving them some features (water and dust resistance and elegant design for the Z, dual stereo front speakers, aluminium body, optical stabilizer in the camera for the One) that consumers were waiting for (or at least liked), while with the S4 Samsung only refined the S3, keeping the same design and adding nothing peculiar, nothing that can be regarded as a strong selling point. What's more, both Sony and HTC have a stylish user interface. Yes, the S4 is, on paper, the best of the bunch, since it is the most powerful and the lightest and smallest. But overall, the Z and One really do look as premium products and have some clear selling points, while the S4 lacks the "wow" factor and most people would not probably tell an S3 from an S4.

21. rd_nest

Posts: 1656; Member since: Jun 06, 2010

I say opposite. Sony and HTC are as good as dead. If they were good, why is Samsung selling 10x more phones? HTC is pure junk. All big talk and no end-product. Water resistant is useless for me. I never used my phone in water, and don't need that feature even in future.

29. AshishRomea

Posts: 145; Member since: Aug 09, 2012

may u dont know , Sony isnt der as a top tier player in China or USA . In europe , india , japan (remaining top markets) sony has has either outsold apple or giving it big competition and inching closer to Samsung. HTC looks dead for nw

32. adjou

Posts: 106; Member since: Jul 06, 2010

What? Most people who buys a water resistant phone dont go swim with the phone. It's just an extra insurance when the phone's dropped in toilet so something. It's like saying you are not going to buy a car with airbags because you are a good driver and not going to crash... -_-' Water resistant is going to be a staple in most phone in coming years. I see no reason why it is not needed.

34. Gdrye

Posts: 111; Member since: Jan 02, 2012

Let me tell u why u are completely wrong and why I'm glad u don't run a company. #1 HTC isn't pure junk, they made so far the best phone of the year, marketing is the reason why that phone probably won't get the full attention it deserves. I bet if Samsung made the One as it is they would have sold 100 million phones by now, Samsung relied on gimmicks (sounds like HTC & LG with the 3D crap) to sell the S4. Talk about stuff u won't use the S4 is full of them. Now about water proof? Again I'm glad u don't run a business, that is a major selling point of a phone. To me dust proof does it. Look at your phone screen dust can somehow find its way between the glass and LCD tell me I'm lying and I'll shoe u a fool EVERY phone I had done it. Design will win the the future, its why apple has a firm grasp and why HTC & Sony are making a charge

41. heyhi

Posts: 137; Member since: Feb 19, 2013

i agree and disagree with you..a phone is not only design, but also performance and battery life...HTC and Sony put togetther those elements...not saying they are better than the guy above said that he wouldnt use waterproof feature, or in my opinion i dont care about stereo speakers cause i use headphones. I like the waterproof of Sony's because i could clean it easily. Its a matter of i dont know, usability maybe? he has his needs, i have mine and you have yours. Do you see my point? And not only design "will win the future", but performance and good hardware as well or you think that the One and Xperia Z are beautiful but slow?? Also, you say Samsung rely only on gimmicks?? They relied on hardware and features, you could say gimmicks for you, some people could use it . They fail on the design department. I dont understand, Zoe on HTC isnt gimmicky?? if its not for you, it is for me, but you know what? I dont care, because ANDROID is a gimmicky OS and thats the beauty of it. Live wallpapers arent gimmick features?? and widgets and a bunch of other stuff?? HTC made that famous Clock Widget, which is gimmicky, but nice to have and you see a lot of devs doing the same till these days, like beautiful widgets. if there were no gimmicks, Android would be like a iOS from Apple, just a boring smartphone. as far as i know, owners of iphones jailbreak them to be able to have gimmicks on their phones.

5. FlushGordon unregistered

Well I have to agree, since their last great product was the Note 2. After the Note 2 release they became overly too complacent, releasing stale, recycled products after another.... I'm currently on a waiting game here, IF the NOTE 3 turns out to be a ''meh'' (MehXynos)...then I have No choice but to go for a Snap800 SONY or LG flagship Yo SAMSUNG....fix your design, fix your pricing

22. rd_nest

Posts: 1656; Member since: Jun 06, 2010

You mean Crapdragon 800.. Could just barely touch a 1.6Ghz A15 while running at 2.2 Ghz. PowerVR Rogue will maul it in GPU like it always does.

27. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

So the highest performing SOC right now is crap? Open your eyes.

31. justsayit

Posts: 256; Member since: May 09, 2013

then it will be heat and hungry phone... we need a greater battery life, not high speed in open apps with 0.00001 sec (maybe) , but is smooth when scrooling page between page, no lag on simple apps, that enough, if wan better, pls better in graphics

6. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Just as some have stated above me, now that Samsung doesn't have the major lead in technology and software like they did a year or two ago, people are judging which phone they want on looks and useful features, which the GS4 is surprisingly lacking. The GS4 has a lot of features, but USEFUL features that work well and that people will use every day are pretty low in number, and the GS4 isn't all that pretty compared to the One and Xperia Z, though it is more compact than both. Multi-window, Air View, and the many different camera modes are really the only practical additions Samsung made to the GS4 that might entice users. Many of the different eye/air gestures aren't that useful, and the Dual Camera mode is just awkward. Samsung isn't bringing their best to the table. Hopefully the Note III will bring some actually useful features that will make their way to the GS4; as well as a new design that will attract more eyes

12. Klamba92

Posts: 212; Member since: Jun 25, 2012

Yh I agree, although the galaxy s4 is still one of the best handsets of 2013. The gimmicky features however are really taking a toll on the smooth lag free interface. On top of taking valuable storage. I also think the s4 variants are confusing people and diluting the experience of a flagship as new S4 is being introduced every week or so.

19. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Of course it is one of the best, I never said it wasn't, I'm just saying Samsung isn't far ahead of the competition like it was about 2 years ago, it's a tight race this year and Samsung needs to bring their best, but they haven't so far. There are WAY to many versions of the GS4. Galaxy S4 - Exynos version, Snapdragon version, LTE-Advanced version Galaxy S4 Mini Galaxy S4 Zoom Galaxy S4 Active Galaxy S4 Google Edition

7. ianbbaa

Posts: 332; Member since: Mar 20, 2013

I am not wondering this - if S2 got such a rubbish JB update as original NOTE 1 n-7000 got - i would happily to switch to other brand ...i do not have S2, but specswyse, note 1 is the same device just bigger screen...and official JB from samsung is very bad for this device and is even worse phone now as my wifes galaxy s3 mini which should be half the power on CPU side, ram graphics the same. S2 - Note1 and others are dead for samsung, probably they release bad software so people buy newer samsung model...hohoho...togari might be it


Posts: 436; Member since: Jun 27, 2013

my Note 1, which i was told was the "best phone" many times, is utter sh*t. just after 3 weeks of buying it, i had to send it for repair. after repairs, it worked well for a few weeks and everything started to cock up again. I sent it for repair over and over and over, i basically bled my warranty dry. i nvr liked Samsung devices, but i thought i'd give the Note a try since a lot of ppl were praising it and needless to say, it did not impress me one bit. Samsung refused to give me a new set and when i had to send the phone for repairs, they did not even provide a replacement phone. When the JB update came out, i thought maybe finally the phone would function decently (like lag less), but no. it kept crashing, lagging, hanging and the darn battery drained like Rihanna drinking booze. Just 1 week after crossing the 1 year mark, that ratchet phone died. It couldnt even turn on and i contacted Samsung for help but they refused to do anything because my warranty was over. Samsung has THE WORST customer support

9. romeoc1984

Posts: 25; Member since: Sep 12, 2012

Great job Apple for having the best brand loyalty! There is definitely something you are doing right!

15. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

They have the best brand loyalty because their the sole provider of iOS and one iPhone; you have no choice but to pick from Apple. Samsung became the face of Android because all other Android devices sucked. Now that better Android devices exist Samsung is taking a hit which is good in my book. One Android OEM should not be the face of Android. It's time for Motorola, HTC, LG and Sony to step up their game and they have done that in 2013. If you had 5 kids do you want 1 to be rich and the others to be poor? Or do you want all five to equally make it in life?

13. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Wait a second! I'm locked into Android not Samsung. Just because I bought a Note 2 does not make me Samsung's biotch. I do have the freedom to jump from Samsung to HTC to Motorola whenever I want and I have done that since being with Android for the past 4 years. My loyalty lies with Android. The face of Android should not be one OEM. The power of Android is selection. It's not like Samsung deflectors are jumping into Apple's lap; their picking other Android phones.


Posts: 436; Member since: Jun 27, 2013

Samsung should just give it up. They are a horrible and over hyped company and have THE WORST fan boys ever. im so glad that they are starting to decline, they do not deserve the top position. i always wanted Sony or LG to be on top. im glad Sony is making in roads and LG kinda is too. As long as Sony continues doing what its doing now, and do it better, i can see them on top in the near future. LG has the potential but they need to stop with the Samsung copying, they have proven that they can come up with sexy looking devices (eg. Optimus G, Nexus 4) but they continue to churn out Samsung copies (Optimus G Pro). LG also needs to cut down on its plastic use and they need to get their phones to the markets faster. Releasing phones region by region isn't going to cut it and they need to wake up ASAP. The Optimus F7 has the potential to be a big hit but the phone has such a limited release right now and its really pathetic. LG is basically digging their own grave if they keep this up. However i wish their G2 the best, i hope it gets the success and attention it so deserves.

17. sats.mine2k4

Posts: 208; Member since: Aug 10, 2012

In other words Sammy people r saying 'You make great devices and put them in cheap plastic with un-innovative designs'...

18. pyradark

Posts: 895; Member since: Jun 10, 2012

Sony Wins in Europe, see whats the point of bloatware if you can only use it just to impress. sammy need to change the design make it more premium, same as sammy notebook then theyre back with a Wow, but they need to pass with Sony Wow on every phone

20. anirudhshirsat97

Posts: 408; Member since: May 24, 2011

I'm an S 2 owner and i will upgrade to an HTC or Sony or heck even an iPhone. Im tired of this cheap plastic feeling in my hand.

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