Infographic shows why manufacturers will keep on producing giant-screened smartphones

Infographic shows why manufacturers will keep on producing giant-screened smartphones
A study by Jana, the findings of which are outlined in the below infographic, offers insight into why manufacturers keep on sticking with the trend of ever bigger smartphone display sizes. Turns out, the reason is pretty simple, at least for the folks that were within the scope of the study (developing countries) -- consumers like big smartphones.

The folks behind Jana polled nearly 1,400 people in Brazil, India, Indonesia, Kenya, Mexico, Nigeria, the Philippines, South Africa, and Vietnam, asking them what screen size they expect their next smartphone to have. The split is best viewed in the charts below, but it should be pointed out that a very large part of respondents answered either 5.5" or 5.5'' and above. In fact, in countries like South Africa and Brazil, the 5.5''+ category received by far the most votes.

According to the researches, a good explanation for the popularity of large-screened device, specifically in emerging countries where most consumers have a limited disposable income, is precisely about money. Indeed, for some people a smartphone is their first real tether to the internet, and their smartphone is often more than just a device for placing calls or messing around with apps -- it's also a home cinema and a games console. 

All said, with the premium tier being in a state of near duopoly between Samsung and Apple, it's actually only reasonable for manufacturers to chase trends in the lower cost segments, and especially in emerging countries. 

source: Jana via TheNextWeb



3. jayd3n

Posts: 33; Member since: Apr 15, 2014

i am from the philippines. and yes people here are really into big screens. thats why samsung and LG are prominent here.

4. Lt.Green

Posts: 397; Member since: Mar 13, 2014

I have small hands and prefer one handed usage, 4" is my sweet spot. Unfortunately, they don't make high-end 4 inchers anymore. :(

17. Armchair_Commentator

Posts: 222; Member since: May 08, 2014

so far every phone I have purchased has been bigger or at least as big as the previous phone.. and it gets better every time. I fear I will soon be using a 6.5" phone down the line lol.

8. JakeLee

Posts: 1021; Member since: Nov 02, 2013

And why did GS5 fail? And why will GN4 fail as well? What a meaningless research. There is a huge gap between what people imagine and what they actually buy.

9. Reality_Check

Posts: 277; Member since: Aug 15, 2013

"And why will GN4 fail as well?" Looked into the crystal ball I see... What does it say about the future of Apple and Google O great one?

10. JakeLee

Posts: 1021; Member since: Nov 02, 2013

Let's talk about this after a few months. I'm really curious about what crap you will talk for excuses.

20. Reality_Check

Posts: 277; Member since: Aug 15, 2013

Even I'm curious as to what crap you'll start spouting in the future.

12. 14545

Posts: 1835; Member since: Nov 22, 2011

I actually agree with you for once. I know how probability and statistics work, but the data set is very skewed. I personally don't like the 5+ in trend and neither do most of the people I know.(male and female alike.)

14. AfterShock

Posts: 4147; Member since: Nov 02, 2012

True. That is a huge reason why iPhone is number two! Reason wins over glamour, except in Hollywood.

18. YourNickname

Posts: 127; Member since: Aug 14, 2014

GS5 failed because nobody wants leather or faux leather on their electronic device... shiny chrome reminiscent of 90's low rider rims... and the same round face. Same device as s4, just a whole lot uglier. My friend works at a cell phone shop, number reason, if he ever asks why it's either price or ugliness. It has great specs, great camera, great display(except blurry pentile 2-thirds sub pixels yada yada) Note 4 will do will as far as phablets go. And if it doesn't, its because of iPhone phablet.

21. gigaraga

Posts: 1454; Member since: Mar 29, 2013 did it fail again? It may be declining but at least its sold well. Name another large-screened manufacturer that can touch it. Oh wait. You can't. And GN4 fail? More like you failed at making comments

13. aLEN_006

Posts: 5; Member since: Jul 22, 2014

Nigerians are the most normal people by this study

19. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

They're the wave of the future. Simply put, they rock, and Samsung is at the for front...kudos.

23. ecologer

Posts: 32; Member since: Jul 25, 2014

Personally I find that the LG G2 has the best combination of screen and overall device size. G3 is already too big to be operated comfortably in all situations. Too bad that the G2 hasn't got a MicroSD card slot and replaceable battery.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.