It's one thing to note a connection, but another to actually prove it using fancy charts. The latter is what All Things D did and you can clearly see the connection between Google topping analyst's quarterly expectations and Page's use of the e-word. The only problem with this is that there is no real-life use of this information since it comes after the earnings have been reported and the stock market is closed. Now if we can come up with a way to monitor Page's usage of the word in the days prior to the earnings report, we might have a full-proof method to clean up in the options market. If Page says "excited" more than a pre-determined number of times prior to the earnings release, you buy calls. If his EQ (excited quotient) is below the threshold, you buy puts.