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WSJ: Ellen was taught by Samsung how to shoot those selfies at the Academy Awards

Posted: , by Alan F.

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WSJ: Ellen was taught by Samsung how to shoot those selfies at the Academy Awards
The now world-famous selfies taken by Oscars' host Ellen Degeneres during Sunday night's telecast, were not as spontaneous as appeared. According to a story in the WSJ published on Monday, Samsung and its media buying representative negotiated with ABC to "integrate" the Samsung Galaxy Note 3 into the telecast. The Korean manufacturer spent $20 million for commercial time during the awards show, which included the debut ad for the Samsung Galaxy S5. That price included the cost of the product placements, according to a source.

The report adds that Samsung turned over a number of Galaxy handsets to ABC and was promised that the units would get airtime. During the pre-show activities on the red carpet, ABC played a clip of six young aspiring filmmakers as they toured Disney Studios using Samsung devices.

As for the now world-famous selfies, it all stemmed from an idea that Ellen had days before the Academy Awards to take such pictures. She was trained in the use of the Samsung Galaxy Note 3. The host is not an Android user as off-stage after the show ended, she was seen snapping photographs with her Apple iPhone.

The day after the show, everyone is still buzzing about the selfies, giving Samsung a major whirlwind of publicity, much more than they paid for.

"It was a great plug for the Samsung brand. Ellen's selfie is going to be more impactful than their commercials. You can't buy that magic of going viral."-Allen Adamson, managing director, Landor Associates

source: WSJ

37 Comments
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posted on 03 Mar 2014, 17:33 15

1. rodneyej1 (Posts: 3534; Member since: 06 Jul 2013)


Ok.. Enough already!!

posted on 03 Mar 2014, 17:46 5

4. fanboy1974 (Posts: 1195; Member since: 12 Nov 2011)


I agree. We don't need the blow by blow details. Samsung spent millions of dollars on advertising and you can't blame them for making sure that things go well.

posted on 03 Mar 2014, 18:07 1

8. Sauce (unregistered)


Exactly. Its normal. Now if they DIDNT make things go right, THEN that would be funny and news worthy lol

posted on 03 Mar 2014, 18:10

9. rodneyej1 (Posts: 3534; Member since: 06 Jul 2013)


Lol!!... It's corny.. Trendy stuff makes me want to hurt someone.. Lol!

posted on 03 Mar 2014, 18:26 1

11. CX3NT3_713 (Posts: 1812; Member since: 18 Apr 2011)


Get um rodneye!!!!

posted on 03 Mar 2014, 18:38 2

15. Doakie (Posts: 1231; Member since: 06 May 2009)


This is just play by play analysis in what is mobile techs version of the Super Bowl, Samsung vs Apple. All year long you have strategic plays being performed which Phone Arena needs to cover. If you don't like reading about it do not click on the article... So what if it takes up one spot in your list of articles? You can scroll right by this one. What if thousands of readers like reading about this and you don't? Is it right for you to lobby against these articles when it makes Phone Arena money? Maybe you would like to pay a subscription to Phone Arena to pay their writers? If not, then chill out.

posted on 04 Mar 2014, 08:40

34. rodneyej1 (Posts: 3534; Member since: 06 Jul 2013)


I wrote three words... I think it's you who needs to chill out...

posted on 03 Mar 2014, 17:39 1

2. GeekMovement (Posts: 1501; Member since: 09 Sep 2011)


I wouldn't think the camera on the Note 3 would be that much more difficult than it would be on the iPhone.. camera app *click* front camera *slide/click* shutter *click* don't know how long she needed to train for that since it's pretty much the same thing as on the iPhone (or at least on my iPad) lol but ok.

posted on 03 Mar 2014, 19:16 1

18. tedkord (Posts: 4656; Member since: 17 Jun 2009)


Have you seen her talk show? My wife watches it. She seems like a nice enough person, but she's no bright light.

posted on 04 Mar 2014, 02:53

30. dratomic (Posts: 461; Member since: 09 Oct 2013)


shes a dub lesbo

posted on 04 Mar 2014, 02:53

31. dratomic (Posts: 461; Member since: 09 Oct 2013)


#dumb

posted on 05 Mar 2014, 11:24

37. whiskeyandpoprocks (Posts: 1; Member since: 05 Mar 2014)


Trying to put down a successful, positive, amazing queer individual by calling her dumb while misspelling your insult is next level hilarious.

Nature is amazing.

posted on 04 Mar 2014, 04:17

32. Finalflash (Posts: 1689; Member since: 23 Jul 2013)


They have to make she gets the framing and details right.

posted on 03 Mar 2014, 17:45 1

3. darkskoliro (Posts: 966; Member since: 07 May 2012)


Lmao they spend as much on this one commercial as htc have ever spent on their annual commercials. If you want marketing to be done right, just keep chucking money at the screen ;)

posted on 03 Mar 2014, 18:29 1

13. Doakie (Posts: 1231; Member since: 06 May 2009)


From Bloomberg in January regarding HTC earnings "Fourth-quarter net income was NT$310 million ($10 million), the Taoyuan, Taiwan-based company said in a statement" Samsung spent double what HTC made last quarter in this one night of advertisements....

posted on 03 Mar 2014, 18:37 1

14. darkskoliro (Posts: 966; Member since: 07 May 2012)


When you pretty much manufacture everything in the world, a marketing budget for one of your sales division aint exactly a problem :p

posted on 03 Mar 2014, 19:48

20. tedkord (Posts: 4656; Member since: 17 Jun 2009)


HTC spent a ton on Robert Downey Jr. commercials last year. They paid Downey alone $12 million.

posted on 03 Mar 2014, 18:03 1

5. CX3NT3_713 (Posts: 1812; Member since: 18 Apr 2011)


They shoulda gave her a Lumia. Js

posted on 03 Mar 2014, 18:06 9

7. maccess (Posts: 595; Member since: 16 Jan 2013)


The result would be the same.. js

posted on 03 Mar 2014, 18:27

12. CX3NT3_713 (Posts: 1812; Member since: 18 Apr 2011)


ROTFL!!! -_-

posted on 03 Mar 2014, 19:44 2

19. Bernoulli (Posts: 1443; Member since: 01 Sep 2012)


If it's like a lumia 720 probably, but not the icon, lumia 1520 or the 1020

posted on 03 Mar 2014, 20:34 4

21. vincelongman (Posts: 1135; Member since: 10 Feb 2013)


Well to be honest, Lumia's front cameras are just as bad as Samsung's.
They should have given her a Oppo N1 (13 MP camera that can be swung around to the front)

posted on 03 Mar 2014, 20:37 2

22. Neo_Huang (Posts: 369; Member since: 06 Dec 2013)


+1. So true.

posted on 04 Mar 2014, 00:11

27. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


Who cares abou oppo :/?

posted on 03 Mar 2014, 18:11 1

10. rodneyej1 (Posts: 3534; Member since: 06 Jul 2013)


Microsoft isn't that smart,,, yet...

posted on 03 Mar 2014, 22:48

25. Phonecall01 (Posts: 119; Member since: 02 Apr 2009)


You mean Nokia?.

posted on 04 Mar 2014, 08:42

35. rodneyej1 (Posts: 3534; Member since: 06 Jul 2013)


No,... Lol.. I mean MS!

posted on 03 Mar 2014, 18:04 5

6. joey_sfb (Posts: 2881; Member since: 29 Mar 2012)


Well. Good for Samsung and ABC they both get what they wanted.

Alan F seem to be a big fan of Apple. I thought editor are trained to be objective when the are doing reporting. Lol! Never the case for PA.

posted on 03 Mar 2014, 18:52

16. nctx77 (Posts: 486; Member since: 03 Sep 2013)


They have been talking about the selfies, not the device she used lol! If you're not into tech or smartphones the way people are on here, you would not even pay attention to the phone.

posted on 03 Mar 2014, 19:08

17. techaman (unregistered)


The only way it would be different is if it was HTC one 5mp front camera instead of the 2.1mp

posted on 03 Mar 2014, 21:13

23. Halo... (Posts: 1; Member since: 03 Mar 2014)


If it was taught to Ellan, then why Bradley Cooper took that photo ;)

posted on 03 Mar 2014, 22:10

24. Lampriya (Posts: 207; Member since: 05 Oct 2013)


Really disappointed with you Ellen. you're one of my trusted person on the tv. but now you're spreading commercial for samsung? how much did they pay you to promote their product? Come on, you're better than this!

posted on 03 Mar 2014, 23:18 3

26. hurrycanger (Posts: 1069; Member since: 01 Dec 2013)


The entertainment world, man. Most of them are there for the money.

posted on 04 Mar 2014, 07:26

33. xfire99 (Posts: 479; Member since: 14 Mar 2012)


More then u ever can afford her to not accept any commercial jobs for Samsung. Also Samsung paid ABC for Airtime, not Ellen and ABC ordered her to do it. IF she want to get paid from ABC.

posted on 04 Mar 2014, 02:13

28. livyatan (Posts: 691; Member since: 19 Jun 2013)


To all who are talking about the low photo quality. .are you stupid?

What can you expect from a front camera?
In fact, you can't expect better than that because that 2Mp front snapper is as good as it gets on any top phone right now.

posted on 04 Mar 2014, 02:17

29. willard12 (Posts: 764; Member since: 04 Jul 2012)


Anyone notice that Darkjeddi, who's working on his milestone 9000th PA comment, is silent on articles about selfies? Shouldn't this actually be his one area of expertise? I figured he would have all kinds of wisdom to share on the subject.

posted on 04 Mar 2014, 08:44

36. rodneyej1 (Posts: 3534; Member since: 06 Jul 2013)


👎

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