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The OnePlus One gets another price drop before proving it exists

Posted: , by Michael H.

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The OnePlus One gets another price drop before proving it exists
OnePlus CEO Pete Lau seems to be forgetting one of the main rules of marketing (and storytelling and life in general really): show, don't tell. You can tell us all you want, but if you don't have something to show, then we're just left with empty words. We've heard various specs, and we've been told about the planned pricing of the OnePlus One, but the device is supposed to be released in the next few months and we haven't seen so much as a product render.

We're not yet prepared to call the OnePlus One vaporware, but with each new comment by Pete Lau, it is getting harder and harder to believe the hype. First, he said that the industrial design would rival the iPhone. Then, Lau said that the device would feature the best specs available. After that, he said that the device would cost under $500 unlocked. Now, he is clarifying that last statement by saying, "Priced under $500 doesn't mean $499. The OnePlus One will definitely be available for under $400."

OnePlus has said that the device would be announced and released in Q2 of 2014, which means somewhere between April 1st and June 30th. Assuming that is still accurate, the device must be about to ramp up production in order to hit that window. Even uberleaker Evleaks is getting a bit snarky with OnePlus, posting a picture of an empty OnePlus box (the title image here) with the tag, "1+1=?"

We're definitely liking all we're hearing about the OnePlus One, but its time for Pete Lau to stop talking and start showing. 

source: +Pete Lau & @Evleaks via Neowin

15 Comments
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posted on 27 Feb 2014, 11:19 7

1. terabyteRouser (Posts: 412; Member since: 18 Oct 2011)


i thought marketing was about presenting a product. presenting is about telling as much as it is about showing.

have a little patience. this suspense would indicate that the marketing is working.

posted on 27 Feb 2014, 11:35

4. Miracles (Posts: 458; Member since: 31 Aug 2013)


GENIUS

posted on 27 Feb 2014, 11:34

2. DnB925Art (Posts: 141; Member since: 23 May 2013)


If he does keep his promise and prices it under $400, that puts it in the same league as the Nexus 5 in terms of price. I'm interested in seeing if he can make that happen.

posted on 27 Feb 2014, 11:35

3. JMartin22 (Posts: 712; Member since: 30 Apr 2013)


They're trying so hard to build up anticipation for this device. Maybe a bit too hard

posted on 27 Feb 2014, 13:18

5. John2014 (Posts: 19; Member since: 14 Jan 2014)


Rooted already?

posted on 27 Feb 2014, 14:25

8. OpTiMuS_BlAcK (Posts: 411; Member since: 04 May 2012)


We're currently debating about it on the forums, but since it comes with CyanogenMod, expect that rooting it will be quite easy.

posted on 27 Feb 2014, 13:28

6. alrightihatepickingusernames (Posts: 305; Member since: 29 Dec 2013)


It will cost upwards of $230 to assemble I'm guessing. They could probably pull this pricing off. Wouldn't be comfortable for them though.

posted on 27 Feb 2014, 14:24

7. OpTiMuS_BlAcK (Posts: 411; Member since: 04 May 2012)


They don't expect to make any profit for 2 years after the release of the OnePlus One.

posted on 27 Feb 2014, 20:30

13. alrightihatepickingusernames (Posts: 305; Member since: 29 Dec 2013)


Really? Could you provide a source? Sorry but that just seems unlikely. Do you mean they don't expect demand to be high or they won't be making any profit through sale of the device?

posted on 28 Feb 2014, 08:21

15. OpTiMuS_BlAcK (Posts: 411; Member since: 04 May 2012)


http://www.androidauthority.com/oneplus-interview-carl-pei-345112/

"We want more people to be able to use and share our products, which is why we aren’t expecting to make a profit for two years." - Carl Pei

posted on 27 Feb 2014, 14:26

9. OpTiMuS_BlAcK (Posts: 411; Member since: 04 May 2012)


They just get me pumped up even more everytime they tease something >.

posted on 27 Feb 2014, 14:28

10. DnB925Art (Posts: 141; Member since: 23 May 2013)


I would be interested in getting this as a 2nd phone if they did price this under $400 AND it also came out as a GPE, Might be very very very interesting.

posted on 27 Feb 2014, 14:33

11. AfterShock (Posts: 2108; Member since: 02 Nov 2012)


Sometimes, all a man has is his word.

posted on 27 Feb 2014, 15:59

12. cripton805 (Posts: 907; Member since: 18 Mar 2012)


Is this even a phone?. lol What is this.

posted on 28 Feb 2014, 03:50

14. Max_Boost (Posts: 46; Member since: 22 Sep 2012)


Vaporware. LOL

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