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Survey shows Apple, Android and BlackBerry in three-way race for the global enterprise market

Posted: , by Alan F.

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Survey shows Apple, Android and BlackBerry in three-way race for the global enterprise market
A new survey released by Forrester takes a jab at current perceptions that BlackBerry is a dinosaur brand that even its business-centric users are not interested in anymore. 4000 information workers were asked which OS their work device runs and Android, Apple and BlackBerry models were used in nearly equal numbers. Android held 27% of the global enterprise market followed by BlackBerry's 26% and Apple's 24%. The remaining 25% belongs to Symbian,  Microsoft's Windows Phone and Windows Mobile, webOS, Linux and Samsung's bada. The survey took place in 17 different countries.

Forrester points out that there is a discrepancy between BlackBerry's declining share in the U.S. consumer market, and its share of the developing economies enterprise market. In fact, RIM still has enough juice in those areas that a launch of the BlackBerry Bold 9790 in Indonesia caused injuries for those trying to get the 50% discount offered to the first 1,000 in line.

Forrester asked 3,300 IT decision makers what OS they were purchasing. They also asked 10,000 IT workers which platform they were using to do work at home and the office. The result was that 20% of the workers use at least one Apple device, usually the iPhone. Those using Apple devices were in the top pay bracket and in the lowest age bracket. While those outside the States are the ones keeping RIM alive, the survey also found that information workers in areas outside of  North Americas and Europe tend to use Apple products for work.

So the bottom line is that while Apple and Android are playing Rock 'em Sock 'em Robots for the consumer market, reports of RIM's demise have been greatly exaggerated when it comes to the global enterprise market.

source: ForresterResearch

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posted on 30 Jan 2012, 20:29 4

1. -box- (Posts: 3566; Member since: 04 Jan 2012)


This isn't unexpected. Blackberry still does a few things better than any other platform, corporate/enterprise e-mail being chief among them

posted on 30 Jan 2012, 20:55 2

2. bucky (Posts: 1222; Member since: 30 Sep 2009)


that is correct sir. BB has email, bbm and a great keyboard. They will still carry a huge market share in that for a long time. However, I am finding alot of companies offering iphones as a choice nowadays. I see an impressive figure with Android as well but i have yet to really see anybody downtown walking with a corporate android phone for some reason.

posted on 30 Jan 2012, 21:47 3

3. remixfa (Posts: 13902; Member since: 19 Dec 2008)


corporate is RIM's last hold out. They make more from their BES (corperate email) subscriptions than they do from their phone sales. The fact that android and iOs are eating into it so heavily isnt surprising but its a bad sign of the times for RIM. If they lose corporate sales (and thus, those fat subscriptions), then they will be in real trouble.

I think it will be a good while though before those that need true email security back away from RIM though. It might end up being a niche product if they dont get off their ass, but it will continue to sell for at least the next few years.

posted on 30 Jan 2012, 21:55 1

4. snowgator (Posts: 3159; Member since: 19 Jan 2011)


How long does this last? Is BB looking at this as a built in advantage they can depend on, or something to defend tooth and nail? If WP can get it's Office Hub to work 100% on WP 8, and the iPhone takes a serious run at corporate, the next couple years could be tricky for RIM. But I believe that if BlackBerry just attacks this market, it could be theirs for the foreseeable future. I cannot imagine a scenario in which BB really gains in the consumer market, but this is their strength. It should be what they base their company on.

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