Should Nokia switch to Android?
Profitable with Windows Phone
Hooray, Nokia is profitable again! After a long and painful transitional period, the ex-largest cell phone manufacturer has finally swung back to profitability during the beloved holiday season (Q4). Understandably, the profit isn't that big - it's $585 million, but at least it's a start.
Nokia managed to achieve this result thanks to a solid line-up of devices running the Windows Phone 8 operating system, including the Lumia 820 and the flagship Lumia 920. The Lumia 920 in particular is an especially fancy device, because it features a number of interesting new technologies that managed to spark the interest of consumers. Probably the most notable innovation inside the Lumia 920 is its 8MP PureView camera, which has made it possible for Nokia engineers to avoid designing a fat, bulky device like the 808 PureView, while at the same time allowing consumers to enjoy wonderful photo-taking capabilities.
And now we reach the interesting part. All Lumia phones run Windows Phone. Microsoft's mobile operating system is having a very tough time getting off the ground, and some are even questioning its ability to achieve its first big goal - to become the third-largest mobile OS in the world, in terms of market share. If you ask us, Windows Phone 8 does a lot of things right, but it just lacks the wow-factor. The Live Tiles, although not really bad, aren't something incredible, and actually look like downgraded widgets. As a matter of fact, they are not only much simpler, but often lack the functionality found with some of Android's widgets, for example. You can't turn on and off various settings with a Live Tile, you cannot read the latest news and you can't get a nice preview of the new content that's just made its way into the application store.
One of the best ways to hide a weakness is to present it as a great strength
Just see what Microsoft is doing: the Windows Phone platform is very weak when it comes to personalization options. You can't even assign a wallpaper! So, what Microsoft attempts to do is to convince us just how greatly personalizable WP is. "It's not a phone for all of us, but a phone for each of us!" says Microsoft's marketing message. "This is Jessica's Windows Phone; and this here is Steve's Windows Phone." If you've watched a WP presentation, you'd know that Microsoft desperately tries to convince us that WP doesn't have the slightest problem in terms of personalization... in fact, it's great for personalization! Of course, that is all bollocks - customizing the arrangement of the Live Tiles might be OK as far as making your important people more visible, but when it comes to reflecting your personal lifestyle, or being flexible, or tweaking the visuals to make them more pleasing for you, the Live Tile paradigm is helpless.
Many have suggested that Nokia should have chosen Android as its main smartphone platform since day one. Many of those people are more or less right to think so, because Windows Phone is still considered a gamble. Well, if Microsoft continues to pour money it may eventually grab a significant share, but at the current time, it's normal to see Android as the more sustainable model. Today's news of Nokia earning actual money, however, may be seen as a sign that Windows Phone is slowly starting to come into its own.
With all that in mind, today we'd like to ask you: Should Nokia switch to Android? Should it switch to Android now that there's finally a glimmer of hope? Now that we finally have a proof that Stephen Elop's strategy may work? Let's see what you think about this, considering the news that Nokia has finally managed to turn a profit.
- Should Nokia switch to Android?
3631 votes (3631 votes) Absolutely, Android will always be better than Windows Phone.
2141 votes (2141 votes) Nope, things have just started to get better. Why make a switch now?
297 votes (297 votes) I don't know, maybe they should just license Open WebOS...
25. Nathan_ingx (Posts: 3012; Member since: 07 Mar 2012)
I still stand for the answer No!
I agree Android is good and i agree that it has more customizeable options but i don't see Nokia becoming successful in the Android race. Even if it does, it will take about a decade...
I'm telling you, Nokia won't be able to compete with what Samsung and others has to offer for Androids. Nokia might produce a decent looking phone, but performance wise, it won't be the same. Better to improve the ecosystem and see what can be done that needs innovation. If i see success in Nokia, i see it with WP.
82. RiseAgainst94 (Posts: 271; Member since: 03 Mar 2012)
How the hell does this comment have so many likes? The last thing I would do is doubt Nokias ability to make a high performing phone, in many ways the Lumia 920 is a better performer than any Samsung (low light, screen technology, durability).
Edit: I should give credit to Samsung for what they've done and my example of screen technology is specifically referring to the clearblack and super sensitive touch enhancements.
103. Nathan_ingx (Posts: 3012; Member since: 07 Mar 2012)
You misunderstood...I've always been an avid supporter of Nokia.
Lets take an assumption, let the 920 remain as it is, both in an out, except...put Android in it...whichever version you please. Will the performance still read the same for you? The camera, and screen aside. I'm not saying Nokia's hardware is below par, it certainly is above par...the innovating rate they have is outstanding, but bring Android, and it's all about beefed up hardware or it will lag.
Honestly, i prefer an OS that can do everything without the hardware, as in cores, hitting the sky.
111. RiseAgainst94 (Posts: 271; Member since: 03 Mar 2012)
We'll assume that I choose Jelly Bean, of course. No, performance would not be as fast and you would, with the 1GB ram and dual core, run in to some stability issues. However, with the huge difference in amounts of apps and general abilities and convenices of core OS the user would be given a better overall experience. Now, let's say Nokia releases a quad core 2GB ram device. Now, we have an even more stable OS with all the capabilities of Android. I agree there is an obvious trade off here and it comes down to preference, but after having owned a Lumia 900 I would rather take a phone that could do everything ai wanted to on it and suck up the few nagging performance issues that I'm sure Nokia would address anyway.
217. Nathan_ingx (Posts: 3012; Member since: 07 Mar 2012)
Not surprised that you chose Jelly Bean...was hoping for that, lol.
I'll be skeptical on Nokia releasing a phone with a quad-cored processor...
Like i said, i might not be wrong to say that Nokia believes in adopting 'more for less', on the basis of the frequency of the cores used in phones dating back to it's first symbian smartphone till the last, until WP. They don't use more than what they need, of course, having extra blocks is always welcome...and that can be achieved by the dual-cores when running WP8.
And on a different note, it is also about the exclusiveness of the phone, go Android and Nokia will lose the marketing shine...you may not agree, but you may get, like i said, something better for something less.
257. Bernoulli (Posts: 1448; Member since: 01 Sep 2012)
Yes it would, the Galaxy s3 has the same processor here in the new world (dual core snap Dragon) than the lumia 920, and jelly bean is a very smooth ui so no lag there, can you help me understand what you were trying to say?
265. Nathan_ingx (Posts: 3012; Member since: 07 Mar 2012)
Read...it won't be the same!
It won't be as smooth...and when that happens, all the people gonna do is complain a about lags...even a slight stutter will become a negative point for many. Have nothing against Android, i love it, but i've seen and experienced WP8...it's more than buttery smooth.
282. sumitgarang (Posts: 1; Member since: 31 Jan 2013)
dude if you were an avid supporter of Nokia then you wouldn't have talked about the assumption...
How far i know Nokia is not dumb to shake hands with his enemy ( because Andriod is only the cause for the fall of Sybian) it just a start.. Windows lacks apps, just apps else it would be the no.1 OS in the present.. and among windows phones there is no doubt that Nokia is the leader ( exclusive apps from Nokia).. Its just matter of time and i believe that windows market place will have a huge number of app..
285. Suts_97 (Posts: 124; Member since: 05 May 2012)
If Nokia made an Android phone, they would have put in "beefed up hardware" in their phones, not a big deal for them...They can't put those quad core processors and all in their WP phones because WP doesn't support it and doesn't need it either, so how on earth can you even imagine of putting in Android on 920, that doesn't make sense bro, because 920 was meant for WP and not Android...of course Android will lag on it because that's Android's nature...You said "Nokia won't be able to compete with what Samsung and others has to offer for Androids" ..That is not true...As I said, if Nokia was in the Android camp, it would have been the King and simply destroyed Samsung because obviously Nokia has the capabilities of making a better phone with a Quad core processor and a high-performing gpu...Hey c'mon, Samsung was nothing before the Galaxy S!
123. someones4 (Posts: 619; Member since: 16 Sep 2012)
Yea.. they should have both. Some of us still likes Android and Nokia should build some.
140. jroc74 (Posts: 4848; Member since: 30 Dec 2010)
This is what I'm saying. Do both...just to see what happens. I didnt vote...
143. GENERAL-BAKSHE (Posts: 28; Member since: 24 Jan 2013)
Cause Nokia the slave has signed a contract with MS for 2 years and will be funding no matter how low it goes, cash and no ex pence will be spared! Flop and the boards needs to be fired right now! How weird are there shareholders and fans not giving a toss if Nokia dies like BB.
244. Nathan_ingx (Posts: 3012; Member since: 07 Mar 2012)
General Troll!!! You're on a limited account...don't you know what caused it? Stop using words and sentences that projects you as a hypocrite!! You are ruining your face...
114. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)
Nokia is already starting to make a profit with WP8 now, and that will only increase during the during year. There is no reason to switch to Android...
120. wendygarett (unregistered)
Nokia has faced five years consecutive of loss, and Windows phone alone has finally brings Nokia to profit stage... There will be no turning back but to focus Windows phone...
I can see the reason why Nokia refuses android is because of the epic spec has offered in Asia, and juststern can't compete with... And even Dell cancelled all the android project and focus windows... Why? Because Dell says the profit margin on android is very low!!! I believe the same story on Nokia...
Just tell me guys... How many western oem survived in android... Amazon? The one who offers zero profits margin kindle? Or is it Motorola? Who has a sugar daddy named Google? Can Nokia makes zero profits during losses stage? Do Nokia has a sugar daddy to support android? Nokia just can't compete all the Asian oem...
Just be honest fandroid, do you really wanna buy Nokia android if it has same spec as lumia 920? Thumb up if you want to buy, and thumbs down if you just want Nokia make android device and you dont wanna buy thanks to your selfishness...
124. RiseAgainst94 (Posts: 271; Member since: 03 Mar 2012)
As somebody who is defending the side that Nokia should make phones running on Android I'd be more than willing to answer @wendygarett's question (though by no means am I a 'fandroid' shown by my early adoption of WP) as much as I wish it was better worded or more comprehendable. The short answer is yes I would buy in a heartbeat, for me it combines the best available hardware with the best available software. However, for calling anyone selfish I will definitely not thumbs up.
127. wendygarett (unregistered)
Because I can see a lot of fanboy being selfish without concern of companies background...
and seriously, webOS? Are you kidding me pa?
129. RiseAgainst94 (Posts: 271; Member since: 03 Mar 2012)
I am all for Nokia's revival and future success, I think they are a great company with "better" morals than the top dogs right now, but we'll leave that for another time.
131. wendygarett (unregistered)
Unfortunately most consumers are blindly accept the device by comparing just in terms of numbers, are you sure you wanna buy these dual core device while others enjoying cheaper quad-core device?
I'm sorry to say that you alone won't make Nokia survive...
133. RiseAgainst94 (Posts: 271; Member since: 03 Mar 2012)
What you're saying remind me a lot of the "megapixel race" that camera companies find themselves in. The average consumer will buy the camera with the high number of megapixels, when megapixels alone count for such a small portion of what goes in to image quality.
287. Raymond_htc (Posts: 430; Member since: 06 Apr 2012)
My answer is YES! Nokia has been well known for its good build quality for phones, as well as well built hardware. Also they had gain lots of trust with users world wide. If Nokia make androids, they would get lots of profit. Samsung is the best choice for android phones now, but some still doubt their build quality. so if Nokia make android phones, together with good build quality and good specs, i'm sure they would earn profit. Besides, Nokia could come out with their Custom android Ui too! A Ui that looks like symbian belle..... :)
30. Johnnokia (Posts: 522; Member since: 27 May 2012)
What is the problem if they have both ( Windows Phone and Android)
Nokia, please just do it and adopt android. You will see that within 6 months No hype would be about Galaxy, Nexus, Xperia and Note ...... AT ALL
JUST DO IT, ALL OF US LOVE NOKIA
33. Ruckus (Posts: 276; Member since: 20 Oct 2011)
Nokia don't sell yourself to a terrible OS like Android. Im a very disgruntled Android user. Im tired of Force Close Force Close Force Close >:-/ ... ugh!! My wifes Lumia running WP8 is so fast, sleak and doesn't crash! I've pulled my Battery on my Motorola Photon probably 10 times in two days.
Im ready to use my phone for baseball practice...
41. Johnnokia (Posts: 522; Member since: 27 May 2012)
What is the problem if they adopt both.
If one OS would not sell good, the other will do so.
Nokia had Symbian and Mego. Let's them have Android aswell .
If your opinion is correct, Many other people still think that Android is the best OS and would buy Nokia Android for sure, and this will increase Nokia profit.
Nexus 4 which is a crappy LG and it is all the time sold out. Imagine what will happen if the next Nexus would be Nokia Pureview ??
I can see fighting on Google Play to buy it. How many Million peice would sell ??
62. Penny (Posts: 1161; Member since: 04 Feb 2011)
Therein lies the problem. If Nokia offers both, under current circumstances, they would much more likely profit from Android than Windows Phone. They would then be forced -- via board members and shareholders -- to pursue Android over Windows Phone to a lopsided degree.
For Nokia, that would mean good business, at least in the near term. For consumers, that would significantly undermine Windows Phone's ability to penetrate the market, which would mean that it may eventually disappear and leave one less option on the market.
Also, with so many manufacturer's vying for a share of the Android pie, it may well be a worthwhile gamble for Nokia to bet on WP exclusively. It definitely hurts them in the short term, but the potential upside is that they create an identity as THE manufacturer to get if you are going WP. Now that they are well on their way in establishing that identity, the remainder of the gamble is to stay all in with WP until it (potentially) blows up. If WP does blow up, Nokia would be huge beneficiaries of that from this strategy.
228. Mittal (Posts: 429; Member since: 14 Dec 2011)
If Nokia is the go to company for WP, then the rest WP vendors should close shop, no ?
An OS does not need support from any one Manufacturer for its success. If its good enough, manufacturers will show interest. Someone will be there to fill in the void by Nokia. That is in case Nokia totally ditches WP. It should go for both the platforms.
166. GENERAL-BAKSHE (Posts: 28; Member since: 24 Jan 2013)
O says the old retired police, go look after the streets.
The guy whose aged 20+ acts like a old age pensioner,
Why do people dislike and hate you, no one likes you on PhoneArena, you had a go with mescal, the TROLL, and so many others,
Wtf is wrong with you, go see a mantle doctor, take you're moderator sh!t els were,
171. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)
''Why do people dislike and hate you, no one likes you on PhoneArena, you had a go with mescal, the TROLL, and so many others,''
lmao because i come on here to make friends lol no i dont. and drop the bs your ''Troll' so stop hiding
so try to make a comment that isnt immature bs kid
177. GENERAL-BAKSHE (Posts: 28; Member since: 24 Jan 2013)
Anyway chaoticrazor you're smart, figured it out...!
How is you bro?
181. papss (unregistered)
Lol always being sneaky
184. GENERAL-BAKSHE (Posts: 28; Member since: 24 Jan 2013)
Hey PA PSS.... Don't take it personally me calling sayingthose names, hope you didn't mind...?
Look chaotic razor is here..
190. papss (unregistered)
No worries, from you it's all good fun, I don't mind
218. Nathan_ingx (Posts: 3012; Member since: 07 Mar 2012)
TROLL, haven't you learned your lesson yet?? This is your 3rd account i've seen since i've been here...and the other two has been banned (not hard to figure that out). How many email accounts are you going to make? I'm sure you're running out of names... I'm wondering what your next id will be, troll.doubletroll@....com?
48. Bernoulli (Posts: 1448; Member since: 01 Sep 2012)
That is true, I love my note II but I know that if nokia released an android phone I'd jump ship in a heart beat, I'd buy my phone at fullprice from a European retailer because I know I wouldn't be able to wait to get my hands on one
39. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)
Perhaps yes, perhaps no. The house built MeeGo was a great alternative to symbian and should have been their focus instead of WP and they should have adopted Symbian for low range devices. Still they are doing a fine job by adopting only WP and I'll see what they do after the deal ends this year or early next year. Food for thought right here:http://interestingthingsworldw
54. lsguntu (Posts: 67; Member since: 06 Aug 2012)
Xperia Z and ZL are superb phones with Andorid and lets see the sales.
105. haseebzahid (Posts: 1829; Member since: 22 Feb 2012)
is it that simple to just replace OS or a whole engineering team who work one one technology has to shift to other it is certianly not possible to start at this time and then everyone will say nokia maps/music/drive for android and it is not easy porting them to android it takes much more then simple wish
150. jroc74 (Posts: 4848; Member since: 30 Dec 2010)
Google has Google Maps....and Google Music. Why assume Nokia would even be allowed to port that over and compete directly with Google?
That also says to me...I dont think there will ever be a Nokia Android phone. They have their own apps that compete directly with Google.
229. haseebzahid (Posts: 1829; Member since: 22 Feb 2012)
well their should be no android nokia. diverting from one OS will become a mess of everything
247. jroc74 (Posts: 4848; Member since: 30 Dec 2010)
Yea....on this I agree. I dont see it happening unless Nokia was in absolute trouble.
They are not right now....so its all wishful thinking by some ppl.
118. Veigald (Posts: 238; Member since: 13 Jan 2012)
For God's sake no. Enough laggy unstable junk out there already, Nokia is the perfect flag bearer for smoothness and beauty.
165. RORYREVOLUTION (Posts: 2999; Member since: 12 Jan 2010)
I think Nokia is afraid of Apple if they ever switched over to Android. Microsoft has no problem with being Apple's B, so they are safe from harm.
259. Dinged (Posts: 12; Member since: 12 Jan 2012)
There is an absolute niche in the smartphone market for Nokia with android. As of now, Apple is the only phone with great euro design (considered by many) - hipster feel without feeling cheap. By design, I mean a look that is capable of communicating a "lifestyle" different than others - similar to automotive. A design that can spark an emotional response from buyers based on looks alone, not tech specs.
If you compare brands, the asian brands all have a similar look and style (LG, Samsung, HTC, Sony) with smooth curves and often polycarbonate materials; the asian brands communicate practical, value, safe, boring even. On the other hand, USA Motorola phones look square with sharp edges and a more industrial look; they look like they're from the Matrix communicating nerdy, bomb proof, masculinity. In contrast Nokia is the only other manufacturer besides Apple that makes phones that are designed with the same "hipster/euro" like design as apple products; the design communicates hip, fun, easy.
As for the engineering and integration part of the equation that people keep mentioning in the comments...that's the easy part since all phone manufacturers have proven that they can hire engineers and put out a functioning phone together with great hardware specs. It's a lot harder to create a culture in a company that can integrate great art/aesthetic design and technical engineering together since most manufacturers focus on margins/costs instead of aesthetics(subjective since it can't be measured in metrics against profit). You have a bunch of engineers and business men making decisions, but no artists or designers with great "taste" that resonate with the masses.
In asian culture, artists/designers aren't valued as highly as a career as in other parts of the world; hence, why most asian firms don't create product with great design. (for those who think I'm racist, I'm asian and asian parents don't typically want their kids to be "artists" think "lawyers, doctors, engineers" FYI). A company in a culture that doesn't value design isn't going to pay the salaries for great designers nor will they want to deal with design obstacles in manufacturing.
If Nokia offers a pure android experience (since they're custom software solutions haven't been proven successfully), they'd have a great product that typical iphone buyers would flock to based on pure aesthetics alone. That's a win with consumers as we see "aesthetic design" in product to be increasingly more important to consumers.
2. Samsomesh (Posts: 180; Member since: 11 Jun 2012)
Android(best OS, personalization and apps) + Nokia(best hardware, camera and maps)= A definite Win... What else we need..
15. RaKithAPeiRiZ (Posts: 1350; Member since: 29 Dec 2011)
and best part of all Nokia can use their own UI and fonts like symbian belle
21. RiseAgainst94 (Posts: 271; Member since: 03 Mar 2012)
I absolutely agree, I have a 900 and the hardware is incredible. Add on Androids intuitive features and gorgeous UI plus Nokias innovation and support and you have a grandslam of a smartphone.
35. Ruckus (Posts: 276; Member since: 20 Oct 2011)
@Samsomesh Android isn't close to the best OS. Id put it in 3rd place. Its too faulty, laggy and crashes far too much. Im no fan of Apple but ios even makes Android look dumb. Of course you can also look at Verizons sales and realize the majority of their subscribers are switching to Apple. Hopefully WP8 can steal some of Apple's thunder.
42. eDiesel (Posts: 141; Member since: 17 Mar 2012)
Yea like 3 years ago. Jellybean on my nexus 4 blows itrash away.
46. Ruckus (Posts: 276; Member since: 20 Oct 2011)
Heh.. tell that to all the disgruntled GS3 users.
95. maccess (Posts: 613; Member since: 16 Jan 2013)
I bet you never use or even see the s3 then.. it was smooth & fast back then when it with ics.. now my s3 is flying after the jelly bean 4.1.2 update ( plus tons of new features from galaxy note 2 )
107. haseebzahid (Posts: 1829; Member since: 22 Feb 2012)
Oh God with dual or quad core u brag about its smothness kill ur self other OS are much more smoth with less hardware needed android is just too Over rated hardware requirment are B-S why does only Os needs dual core to run let go the Games and android is crapy OS which needs more to produce far less
112. maccess (Posts: 613; Member since: 16 Jan 2013)
who the hell talking about how many cores you have?? i'm talking about my phone never had any force close and it's smooth and fast... it's not like what @ruckus said.. plenty wp fag here..
232. haseebzahid (Posts: 1829; Member since: 22 Feb 2012)
i was refering to the part of Smothness in ur comment the true story behind the SGS3 smoth performance is not so bright to be happy about its work around for android flaws not a solution of it. crash/freezes is normal you dont get it but many does. besides wp users havent faced it as high as android
119. Veigald (Posts: 238; Member since: 13 Jan 2012)
There's one reason and one reason only that Android became big; there weren't really any competitors, since Symbian, Blackberry and Windows Mobile didn't try to copy iOS at that time.
Android was an iOS rip-off to begin with, offered free of charge to OEM's, so anyone buying a cheap, laggy, unstable phone could tell themselves they almost had an iPhone.