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Rovio reports $71 million in profits for last year, led by four new releases

Posted: , by Alan F.

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Rovio reports $71 million in profits for last year, led by four new releases
Video game developer Rovio, the company behind the ultra-successful Angry Birds franchise, reported profits of $71 million for 2012, on revenue of just under $200 million. Revenues jumped 101% during the course of the calendar year, and four new titles were released: Angry Birds Space, Amazing Alex, Bad Piggies, and Angry Birds Star Wars. It was the latter game that did the best of the four and we even called it the best game in the series.

Rovio's Bad Piggies

Rovio's Bad Piggies

The number of employees more than doubled from 224 to 518 in the course of the year as the company's merchandising division took off. Already announcing that it has a goal of becoming the next Disney, Rovio plastered the Angry Birds' easily recognizable faces on products ranging from breakfast cereal and gift wrap to clothes and toothpaste. Last month, a new cartoon series launched with each episode available for viewing inside Angry Birds apps the day after airing on broadcast television. For 2012, the consumer products division, which includes merchandising, saw revenues triple and now represents 45% of the company's total sales.

source: Rovio via BusinessInsider

10 Comments
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posted on 03 Apr 2013, 13:05 4

1. xperiaDROID (Posts: 5258; Member since: 08 Mar 2013)


Amazing Alex is a FAIL!
Bad Piggies and Angry Birds is a SUCCESS!
The Croods? I don't know!

posted on 03 Apr 2013, 13:23 3

2. downphoenix (Posts: 2295; Member since: 19 Jun 2010)


the croods is a terrible game. It will probably be a success though.

posted on 03 Apr 2013, 14:21 3

3. TheLolGuy (Posts: 483; Member since: 05 Mar 2013)


I know I'll get downvoted for this, but I never understood how Angry Birds became so popular. It's just a slingshot game but using birds as shots.

The idea behind the gameplay is hardly original, although it's a very polished game. Then again, how hard is it to polish something so simple?

Just as movies like Cast Away and Passion of the Christ saw huge sales compared to the puny production costs, I'll bet Angry Birds saw returns thousandfold in a similar vein.

posted on 03 Apr 2013, 17:37 1

6. microsoftnokiawin (Posts: 914; Member since: 30 Mar 2012)


original angry maybe not fun now but angry birds space where more than one element in the game is involved than just slinging a slinging shot and that idea wasn't original at the time it came out :/

and also bad piggies is a win

posted on 03 Apr 2013, 15:48 2

4. RapidCat (Posts: 351; Member since: 12 Jun 2012)


i'm sick of angry birds. almost every kids store have it.
they everywhere invading earth.

posted on 03 Apr 2013, 17:27 1

5. Timmehor (Posts: 599; Member since: 09 Mar 2013)


Rovio is an extremely clever company, they have been able to create such a huge brand from a little $1 app. Angry Birds Soap, Toys, Animations, Comics, Clothing, Accesories, etc. Marketing at some of its best.

posted on 03 Apr 2013, 17:37 1

7. microsoftnokiawin (Posts: 914; Member since: 30 Mar 2012)


Rovio is smart company and that have payed off well for them

posted on 03 Apr 2013, 19:12

8. InspectorGadget80 (Posts: 6264; Member since: 26 Mar 2011)


How u make so much money over a million downloads?

posted on 03 Apr 2013, 19:27 1

9. Timmehor (Posts: 599; Member since: 09 Mar 2013)


*facepalm*

posted on 03 Apr 2013, 21:03

10. Fruitpoop (Posts: 34; Member since: 27 Dec 2012)


Few hundreds millions of downloads**

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