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Rogers changes its mind, decides to carry the BlackBerry Z30 after all

Posted: , by Alan F.

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Rogers changes its mind, decides to carry the BlackBerry Z30 after all
Last week, Canada's largest carrier had announced that it would not be carrying the upcoming BlackBerry Z30. The carrier said that its decision had nothing to do with the problems that BlackBerry has been experiencing, adding that it could only keep on its lineup the 15 to 17 phones it knows the public will buy. But after announcing its initial decision not to carry the Z30, Rogers received feedback from its customers asking it to reconsider and carry what will be the first 5 inch BlackBerry model.
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Besides being asked to carry the BlackBerry Z30 by Rogers customers, other Canadian operators like Bell and Telus had already announced that they would be adding the Z30 to their roster, putting pressure on Rogers to reconsider. Recently, BlackBerry wrote off over $900 million in unsold BlackBerry Z10 handsets and agreed to a $4.7 billion offer from its largest shareholder to go private
"Statement: Rogers to carry the Blackberry Z30

October 09, 2013

Toronto, ON (October 9, 2013) – In response to customers’ feedback and excitement about the device, Rogers looks forward to offering the new Z30 to its customers.

“We have a longstanding partnership with Blackberry and continue to be big supporters of the company and their products. Rogers will be making the device available online, through our national reservation system and directly to our business to business customers. We’re pleased to add the new Z30 to our roster of Blackberry smartphones, which includes the Z10, Q10 and Q5."
-Rogers

The BlackBerry Z30 is not only the largest screened BlackBerry handset, it is also the most powerful 'Berry to date. Is Rogers' reversal a sign of better things to come for Thorsten Heins and crew? 

Rogers has changed its mind and decided it will carry the BlackBerry Z30

Rogers has changed its mind and decided it will carry the BlackBerry Z30


source: Rogers via BerryReview               

3 Comments
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posted on 09 Oct 2013, 21:55 3

1. PapaSmurf (Posts: 8704; Member since: 14 May 2012)


Huh. Guess there's still light at the end of the tunnel.

posted on 10 Oct 2013, 10:18

3. Dastrix (Posts: 599; Member since: 23 Nov 2012)


BB is relevant only in Canada, but even here the Z10 failed to reach anticipated sales targets. My take? They're giving BB false hope. BB is doomed everywhere else, and local support won't change that fact.

posted on 09 Oct 2013, 21:58 3

2. Googler (Posts: 813; Member since: 10 Jun 2013)


Great to hear. Not only is a carrier listening to its customers but the customers aren't abandoning BB.

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