Over 25% of the WP world runs on Nokia's Lumia 520, Lumia 1020 is nowhere in sight
But lets talk numbers. As you may have gleaned from the title, the Lumia 520 now accounts for over a quarter of active WP devices, at 26.5% (up from 13.3% in July). That's a staggering lead from the WP universe's second best – the Nokia Lumia 920, sitting at just 8.8%. And despite this latter one being a more-premium offering, you can see for yourself that it's really the low-end Nokia portfolio doing the pushing and evangelizing for the now firmly entrenched platform.
The situation in the US, as per usual, is slightly different. Higher-end devices are performing significantly better, though the Lumia 520 (Lumia 521 for the US) still takes the No. 1 spot with 22.8%. It's interesting to note that HTC, a company that has won itself a following Stateside, and its 8X model are the only thing compromising Nokia's full-out monopoly of the WP world. So much so, that it now takes a 7% cut of the total pie worldwide, followed by 1.8% for Samsung and 1.3% for Chinese Huawei. Of course, these all pale in comparison with Nokia's lion share of 90%.
By the way, and this one is pending official confirmation from AdDuplex itslelf, but it would appear that the arguable Nokia flagship, the Lumia 1020 and its 41MP camera unit, are turning into a flop, failing to make a dent in any market whatsoever. Unfortunately, this disappointing trend hasn't bulged from previous months, and it would appear that the pricey Nokia handset has managed to ignite the hearts of consumers. The all new Lumia 1520 phablet is ranked 19th out of 21 devices that AdDuplex tracks, yet that's actually an encouraging showing, seeing as it's still so early in its product life cycle.
So where does that leave us? Frankly, while the premium devices usually take all the glory and media spotlights, at least in the case of the WP realm, it's the seemingly unimpressive, low-cost devices that are doing all the hard work and getting Microsoft and its platform some much-needed exposure.
State of the WP Universe Fullscreen
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State of the WP Universe
via: Neowin, WPCentral
1. mikelemon (Posts: 84; Member since: 21 Nov 2013)
But seriously a low priced smartphone like this is bound to gain market share. Currently $70 on amazon ($100 MSRP) and can pretty much do all of what a $400-700 iphone/android can do.
9. PapaSmurf (Posts: 5770; Member since: 14 May 2012)
I wouldn't say everything since it doesn't have a high end camera, flash, or FFC, but for the price, it's the best no doubt.
11. djcody (Posts: 32; Member since: 17 Apr 2013)
How they miss front facing camera I have no clue. So how I could use Skype one of the best future wp. That phone is pointless for just that matter for me
12. taikucing (unregistered)
$100 my @ss. It's $200 in my country.
2. nokia12 (Posts: 172; Member since: 19 Nov 2013)
actually there is nothing strange about it at all.. if you are selling your device at a loss .. then you are already beating your competition twice .. there is no competition at that price and a huge number of buyers at that price .. heck those who do not want it those also don't want to miss out ... this is how microsoft gained their market share .. by selling lumia 520 at a loss.. see their desperation.. good thing for consumers
3. mikelemon (Posts: 84; Member since: 21 Nov 2013)
I can't seem to find manufacturing cost of 520. They could be making very slim profit (doubtful) or breaking even.
4. nokia12 (Posts: 172; Member since: 19 Nov 2013)
sure if they made it public then it would have attracted bad press..
microsoft already said they pumped in 20 $ per device of marketing for nokia..
by the time this phone came to market it was already decided that nokia will be sold to microsoft (internally)..
if you remove lumia 520 from Windows phone .. you can pretty much see windows phone is a failure at mid range and top end.. lumia 920 still was a minor success only in USA but not worldwide..
this phone launched with 1ghz dual core krait cpu which in no way is a low end cpu .. back then the low end cpu was 1 ghz dual core cortex a5. in march there were 2 phones with the same cpu and almost similar specs galaxy express and htc desire sv both were over 300-350 $ phones.. this was a mid range chipset.. lumia 520 was 150$ back then ..at that price even chinese knock off couldn't come up with a phone with that performance its impossible to produce and sell at that price .. heck samsung was launching single core phones in this price range.. now it is 60-70$ .. android is free but WP itself costs 10 $ .. there is no chance even of breaking even .. and for a big MNC is impossible .. microsoft does not care about short term losses they care about market share..
also do remember that wp 8 could only be installed on a dual core krait cpu and no other chipset so nokia did not had any choice they couldn't use single core or cheaper dual core cortex a5.. so they were forced in using higher priced chipset
7. nokia12 (Posts: 172; Member since: 19 Nov 2013)
even today you won't find chinese knock off with that chipset and performance for 150 $ let alone 60-70 $ price range..
like i said it was not conscious choice it was a forced move..
they could not launch windows phone 7 based phone in 2013 which could not be upgraded to wp8 since lumia 610 and 710 did not did well.. wp8 can only be installed on dual core krait and no other chipset which was way too expensive for that price range and 4 inch screen was the first by any global mnc in that price range..
Samsung at that time had specs
3.5 inch hvga screen
512 mb ram
1 gh cortex a5 cpu
3.2 mp camera
8. nokia12 (Posts: 172; Member since: 19 Nov 2013)
and lets say 150$ was there break even cost back then .. today it is sold at 60-70$ .. sure components price do come down but by 60% no way in so less time
15. mikelemon (Posts: 84; Member since: 21 Nov 2013)
I doubt $150 is break even price. iPhones which use better components is about that much. Lumia 520 is much cheap build. Total plastic build.
5. Wiki_jaan (Posts: 650; Member since: 24 Jun 2012)
nokia did with Lumia just like samsung did with galaxy brand
flooded lumia in market
but wat i like is nokia did it right way
6. sergiobr (Posts: 265; Member since: 25 Feb 2013)
By the price in Brasil, Nokia 1020 neve will appear ($1000!!!)
10. livyatan (Posts: 488; Member since: 19 Jun 2013)
Lumia 520 is the only thing keeping windows phone alive
13. Username. (banned) (Posts: 74; Member since: 25 Nov 2013)
Why does NokiaWindowsPhone has no apps and games....?
14. isprobi (Posts: 97; Member since: 30 May 2011)
I keep thinking about trying WP again since my first and only one was 7.5. But this article explains exactly why I have not. Initially I thought the Nokia Lumia 1520 was worth another look. But Then there is no user replacable battery, no Adobe Flash support in the web browser and reviews say a poor speakerphone. But the real show stopper is no app for streaming live media like PlayOn. So WP remains a phone for the low end in my opinion. But I can get all these things on a 6 month or even year old Android phione.
17. mikelemon (Posts: 84; Member since: 21 Nov 2013)
Just to let you know flash on mobile is pretty much obsolete. Adobe doesn't support mobile flash anymore(app still available). Mobile CPU(not laptops) can't handle it very well.
21. rdaex (Posts: 50; Member since: 24 Oct 2012)
BlackBerry10 fully supports flash, has great speakerphone on the Z30, and playON support.
18. rusticguy (Posts: 2810; Member since: 11 Aug 2012)
So how much is 25% of 3.6% exactly? 3.6 is WP global market share. Article looks like a
20. UrbanPhantom (Posts: 944; Member since: 30 Oct 2012)
You're quoting old stats - WP8 has been growing very fast, and so it's probably more like 5 percent now of the total market share. WP is still small, but is quickly expanding it's user base (like it or not).
19. jameshoe (Posts: 128; Member since: 26 Nov 2012)
The quality of Nokia product is too good, it is hard to find a reason to upgrade my Lumia 710.
22. arturmeireles (Posts: 6; Member since: 02 Jul 2012)
Im portuguese and It was so funny that on my flight from Atlanta to Lisbon on Delta Airlines 2 members of the crew stopped me and was like "THATS THE NEW NOKIA LUMIA 1020?!?!?" I said YES :-) and they were saying how awesome the phone is and they told me that Delta gave to all the employes a Nokia 925 and they show me theirs phones :-)