More exciting is the reported price: Consumers purchasing the phone with a two year contract will get it for a less than a Benjamin. Before sales tax anyhow. Still, a $99 price point is very aggressive, so clearly Microsoft and Nokia are coming to play this spring. This price positioning reflects the important that Microsoft and Nokia place on the U.S. market for the future of Windows Phone.
Given the lackluster sales of WP7 so far, this is a smart move. It will come at a time when they are reported to be readying a $100 million dollar marketing campaign in the U.S. Both AT&T and Nokia may benefit from the contrast that will be made with Verizon’s laughable $300 on-contract price point for Android LTE handsets.
No reports of on-contract pricing for international markets yet, but they will most likely vary from country to country anyhow.
Any U.S. customers that are planning to pick up a Lumia 900 for a hundred dollars?
source: BGR via TechCrunch