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Microsoft to begin an aggressive "Real Time Trials" ad campaign

Posted: , by Ken N.

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Microsoft to begin an aggressive
We've all become familiar with Microsoft's 'Really?' ad campaign, which encourages users to embrace the convenience of Windows Phone 7, so that they can focus on what's important. Their new Internet ad campaign, going live in the next couple months, will pit a Windows Phone 7 device against your own in a series of time trials of typical tasks.

The Flash ad campaign, called 'Real Time Trials' encourages you to compete against the portayed WP7 device with your own. Some of the challenges include emailing your co-workers to tell them you're running late, checking your Xbox LIVE achievements, taking/uploading photos to Facebook, and finding your way home.

First off, we have to say that an Xbox achievement race isn't really fair, considering the integration of Xbox LIVE on WP7 devices. And moreover, how are consumers supposed to believe that these time trials represent the realistic speed of the device itself? But on the upside, it does demonstrate some of the shortcuts that WP7 provides.

If nothing else, these ads should provide Microsoft with what they've so lacked: 'real' consumer exposure to Windows Phone 7. Yes, the 'Really?' ads are entertaining, but they've done little to boost WP7's appeal. Hats off to the Crispin Porter + Bogusky ad agency for creating these clever adverts.

source: WinRumors

7 Comments
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posted on 23 Feb 2011, 18:47 1

1. ps1001 (Posts: 65; Member since: 14 Dec 2010)


phonearena, ur putting too much stuff bout MS lately... too bad i cant copy-paste it from my wp7 browser...

posted on 23 Feb 2011, 23:17 3

4. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


does it really matter... it will be out in a little... buy one then or dont buy one and stop complaining.

posted on 24 Feb 2011, 02:02

5. superpooburger (Posts: 31; Member since: 17 Feb 2011)


actualy there is to much stuff about android and MS! Bouth crap not ment for mobile phone devices (smart phone is a mobile phone with extras..)

posted on 24 Feb 2011, 22:07

7. SemperFiV12 (Posts: 701; Member since: 09 Nov 2010)


Well isn't that your opinion... Your comment is crap, so stop posting. MS is a new and exciting OS, thats why it's covered as much as it is. If you ask me, there's not enough on here. But they write as the news comes. And the news right now is about WP7, cause its hot.

Why is it hot? Attractive UI, great hardware, simple and effective OS, and innovation!

posted on 23 Feb 2011, 19:23

2. Damien (unregistered)


They're doing their campaign in FLASH!!??!!?? Crap, they don't know how many people use flashblock programs to avoid that annoying garbage?? Except Apple product users that don't need to block the flash crap 'cause it's done for them! Lucky stiffs

..... from my MS OS... with flashblock.

posted on 23 Feb 2011, 23:16

3. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


yup. isnt microsoft smart. they really need to just sell wp7 to nokia

posted on 24 Feb 2011, 08:41

6. bluechrism (unregistered)


"First off, we have to say that an Xbox achievement race isn't really fair, considering the integration of Xbox LIVE on WP7 devices. And moreover, how are consumers supposed to believe that these time trials represent the realistic speed of the device itself? "

Users on WP7 devices could race themselves or show friends them doing these things - that would help.

Actually, can they - shame WP7 users won't be able to see these as they don't have flash support.

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