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Microsoft also rebranding Xbox games on Windows Phone

Posted: , by Michael H.

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Microsoft also rebranding Xbox games on Windows Phone
Yesterday, we saw that Microsoft was moving to rebrand its app store to the Windows Store, rather than the Windows Phone Marketplace, and it looks like there is more rebranding going on inside of the Store itself with the Xbox games. For some reason, it looks as though Microsoft has started dropping the LIVE from the games, at least in name.

It started with newer games being released simply as "Xbox Windows Phone" and not "Xbox LIVE Windows Phone", but the rebrand has begun spreading to older titles as well. It's unclear why Microsoft is doing this, but it doesn't seem to have any impact on the games themselves. It is just a change in name only. It may just be a change for simplicity's sake, much like rebranding the app store to the Windows Store, or rebranding Hotmail to Outlook

Microsoft has been doing a fair bit of rebranding recently, but the overall plan isn't quite in focus just yet. It really does seem like an effort to simplify and unify Microsoft products and services though. It does make us wonder if Xbox LIVE on the console will see a change as well.

source: WPCentral

12 Comments
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posted on 13 Sep 2012, 11:24 2

1. kindahipdude (Posts: 45; Member since: 05 Apr 2012)


how do xbox games work on windows phones? Can you buy the games in their Windows Store and play them on your phone? Are they still like $50? I want to play Red Dead Redemption on my phone! (I don't have a windows phone yet tho)

posted on 13 Sep 2012, 11:32 6

3. tigermcm (Posts: 693; Member since: 02 Sep 2009)


seriously?

posted on 13 Sep 2012, 19:34 2

25. Obdabeast (Posts: 41; Member since: 01 Jan 2012)


to give you an idea of the answer.. no you cannot play the actual games .. nothing close to it actually.. but there are mini games just like google play. and I seriously don't understand why everyone's crying over a word you said I honestly think your response to that was hilarious lol.

posted on 14 Sep 2012, 15:42

28. kindahipdude (Posts: 45; Member since: 05 Apr 2012)


Thank you!! I don't understand why tigermcm thought my question was so ridiculous

posted on 13 Sep 2012, 11:25 6

2. MicroNokia (Posts: 15; Member since: 18 May 2012)


this samsung galaxy tab 2 irritating me now.....
btw.. Microsoft is pretty busy this year...hope it succeeds

posted on 13 Sep 2012, 11:58 5

6. Peter27 (Posts: 233; Member since: 13 Jul 2012)


Every day it looks more and more promising for Microsoft. I really do Hope it will be hit.

posted on 13 Sep 2012, 12:01 1

7. Mobile-X-Pert (Posts: 565; Member since: 20 Dec 2010)


I like it better that way.

posted on 13 Sep 2012, 12:26 1

11. snowgator (Posts: 3199; Member since: 19 Jan 2011)


Unification and ease of identifying the selection easily, I guess. If their marketing research says these things were confusing, then it makes sense.

Has to be due to research, right? Otherwise, I have no idea why the Marketplace rebranding.

posted on 13 Sep 2012, 13:49 2

19. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


i think it makes sense because sony doesnt have "sony playstation network" on the xperia i believe they jus have "playstation store"

posted on 13 Sep 2012, 19:35 1

26. Obdabeast (Posts: 41; Member since: 01 Jan 2012)


well now I can really window shop!! ... .. O.o ... .. . yyeaahh.

posted on 13 Sep 2012, 20:03 1

27. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


lolz......

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