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LG CEO on the iPhone SE: "same old technology and features"

Posted: , by Ben R.

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LG CEO on the iPhone SE:
Earlier this week, Apple finally showcased the iPhone SE, an iPhone 5s replacement that packs a faster processor, better camera and a few other perks over 2013's flagship. The decision to roll out a cheap for an iPhone device -- particularly at this time of the year -- outlines Apple's intent on wooing consumers that don't necessarily want a flagship, or indeed have flagship money at their disposal. Arriving next week at a sub-$400 price point, the iPhone SE is essentially an iPhone 5s on the outside that borrows most of its innards from the iPhone 6s. Some, such as those considering the acquisition of the SE, may see this as the best of both worlds. Cho Ju-no, CEO of rival LG, doesn't agree.

It's not uncommon for firms to back-bite one another following a new release, but that doesn't appear to have been Cho Ju-no's intention. Speaking at a special G5 and Friends gathering in Seoul, South Korea, Cho Ju-no was keen to focus his efforts on the forthcoming G5 flagship. Still, when pressed about the iPhone SE, he did outline his stance on the practise of feature-recycling.

"We do not care too much about a rival's product... we are focused on making sure the new device provides consumers a variety of options to have fun."


"Rolling out a product with same-old technology and features is not LG’s way," he said. Where Apple has diversified its smartphone line by drafting in previously-seen hardware, LG is hoping that consumers take to its attempts at innovation. The G5's eye-opening modular aspect has definitely piqued the interest of the tech world, but only sales will determine whether LG's efforts have been worthwhile. Cho Ju-no certainly believes so, adding that by "combining fun and imaginative elements, [LG is] sure to overcome market uncertainties."

With Apple taking the decidedly safe route for the time being, LG is throwing a new idea at the wall and hoping it sticks. Since the Korean firm is looking to take the industry down unexplored paths, it somewhat stands to reason that its CEO would be unimpressed by a device like the iPhone SE.

Still, in bundling high-end smartphone features into a handset starting at $399, the iPhone SE is unquestionably more appealing than Apple's last attempt at a cheaper device. Meanwhile, with HTC's impressive-looking flagship set to join the revered Samsung Galaxy S7 duo, LG will be hoping that new and 'imaginative' features are what consumers are really looking for.

source: Korea Times, Korea Herald via Android Authority

95 Comments
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posted on 24 Mar 2016, 16:55 8

1. promise7 (Posts: 870; Member since: 03 Jul 2013)


So salty.

posted on 24 Mar 2016, 17:37 13

23. Subie (Posts: 533; Member since: 01 Aug 2015)


It's got to be frustrating for guys like Cho Ju-no knowing that the iPhone SE could outsell their newest flagship.

posted on 24 Mar 2016, 18:26 7

30. xondk (Posts: 1234; Member since: 25 Mar 2014)


Honestly, yes, yes it has to be.

especially by pure facts they have the advantages in their products over Apple's products, but yeah, objectively better product doesn't equal more sales.
Its all about the subjective, how people see the product, and on that part Apple has one heck of a marketing team.

posted on 24 Mar 2016, 23:09 3

43. refillable (Posts: 1045; Member since: 10 Mar 2014)


I reckon it's not even subjective views. iPhone buyers rarely compare the phones that they're buying with other phones.

posted on 25 Mar 2016, 06:20 4

52. ghaniosman (Posts: 78; Member since: 06 Jun 2013)


but y would anyone buy an iphone which looks exactly the same as an iphone of the 2012 in 2016??

posted on 25 Mar 2016, 09:01 2

57. donfem (Posts: 642; Member since: 30 Mar 2011)


The brain is fully programmed.

posted on 25 Mar 2016, 12:06

62. MrHate (Posts: 220; Member since: 09 Feb 2015)


Yeah why buy a new 4k tv that looks like my old 1080p tv.

posted on 25 Mar 2016, 13:18 3

64. TechieXP1969 (Posts: 8817; Member since: 25 Sep 2013)


Because a 4K tv doesn't look like a 1080p TV...thats why. It actually looks 4 times better. I frequent Costco where they have 4K tv's next to 1080p TV's and there is a huge difference. You're just to "blind" to see it.

And by blind I dont mean your eyes cant see it, I am speaking of you being mentally blind.

posted on 25 Mar 2016, 16:55

86. Mxyzptlk (Posts: 11849; Member since: 21 Apr 2012)


I don't think you quite understood what he meant. I think you're just too blind to understand his reference.

posted on 26 Mar 2016, 00:14 2

90. refillable (Posts: 1045; Member since: 10 Mar 2014)


No, you're blind. He's right.

posted on 26 Mar 2016, 00:42

91. grbrao (Posts: 281; Member since: 23 Nov 2012)


Its very simple. Ask yourself, why people didnt switch from 4,4s,5,5s to 6 or 6s? cause they feel the screen size is too good for them. So apple did a great job here, by recycling there old products by insluding new tech into it, so that it can give the costumers an option to upgrade to the latest specs...... This way it is win win situation to apple and costumers.. for apple it is happy to recycle, for customers, it is coming cheap and to the latest specs and to the loved size....

posted on 25 Mar 2016, 11:22 1

61. xondk (Posts: 1234; Member since: 25 Mar 2014)


Well I say that if that's done its done because they don't believe there's a reason to compare, because they've been convinced of that through marketing.

posted on 25 Mar 2016, 13:38

65. marorun (Posts: 3366; Member since: 30 Mar 2015)


No because if they do compare they be sorry of the result lol...

posted on 25 Mar 2016, 07:02 3

54. Shocky (unregistered)


Apple could have released that $4 phone people would have paid £500 for it. :D

posted on 24 Mar 2016, 18:43 2

33. Mxyzptlk (Posts: 11849; Member since: 21 Apr 2012)


Salty indeed.

posted on 25 Mar 2016, 06:24 3

53. ghaniosman (Posts: 78; Member since: 06 Jun 2013)


seems apple did an iphone 5c yet again

posted on 24 Mar 2016, 22:16 1

39. nithyakr (Posts: 149; Member since: 20 Jun 2014)


Funny since they released the G5 with the same old camera of G4!

posted on 25 Mar 2016, 11:02 1

60. gigicoaste (Posts: 28; Member since: 21 Feb 2016)


So there is no innovation and change from g4 to g5, right? This just because the camera is the same. Why you would change something which is already up to date and works good. The decided to focus on other specs than camera.. as it can be seen.. right?

posted on 25 Mar 2016, 13:40

66. marorun (Posts: 3366; Member since: 30 Mar 2015)


Yes its the same camera thats why its can also take so wide picture..

Oh right its not the same camera only part of it is the same ah...

Love moronic humans...

posted on 25 Mar 2016, 14:01 2

77. TechieXP1969 (Posts: 8817; Member since: 25 Sep 2013)


Oh you mean how Apple used basically the same 8MP camera from the iPhone 4S, 5, 5S, 5C, 6 and the 6 Plus? YEAH! How quickly we forget...right?

posted on 25 Mar 2016, 16:50

82. Mxyzptlk (Posts: 11849; Member since: 21 Apr 2012)


You mean how Samsung used the same processor in the S6 for the Note 5 or how they pretty much just blew up the S6 and called it the S6 Edge Plus?

Come on techie, you're not even trying.

posted on 27 Mar 2016, 03:25

92. Plutonium239 (Posts: 1043; Member since: 17 Mar 2015)


You mean like Apple using the same processor from the IPhone 6 to Iphone 6+ or 6s to 6S+?

posted on 25 Mar 2016, 21:02

88. coldspring22 (Posts: 305; Member since: 28 Feb 2015)


Yes you are absolutely right! Apple's iphone camera used to be absolute best in the industry, but no longer thanks to their lazy camera R&D. Now Android flagships have iphone camera lapped. Even last year's android camera found in LG G4 (at bargain basement price of $300) will spank iphone 6s/SE. Tortoise have surpassed the sleeping hare!!

posted on 25 Mar 2016, 13:15

63. TechieXP1969 (Posts: 8817; Member since: 25 Sep 2013)


NO! He's just telling the truth.

posted on 25 Mar 2016, 16:51

83. Mxyzptlk (Posts: 11849; Member since: 21 Apr 2012)


I bet your tune would be different if he said that about the Samesung phones.

posted on 24 Mar 2016, 16:59 20

2. cripton805 (Posts: 1428; Member since: 18 Mar 2012)


He has a point. It was the same thing I said. Everything about the iPhone SE was recycled from the 6S and 5S. Like a little frankenstein phone. lol

posted on 24 Mar 2016, 17:21 11

10. FriendlyFoe09 (Posts: 65; Member since: 09 Jan 2012)


He is missing the point though. Apple knows how to market. Also it will be available to people sooner. IPhone SE like most of Apple's other products will be a good and reliable phone. I own the G4. Great manaul camera but s**t in Auto. LG UI sucks. I had the Z1 compact previously and the Sony UI was better to use but had a s**t camera.

posted on 24 Mar 2016, 17:32 10

20. Adreno (banned) (Posts: 755; Member since: 12 Mar 2016)


LG's UI sucks?

That's your opinion and taste.

Mine is that LG's UI rocks and it's way more feature-rich than Sony's UI.

posted on 25 Mar 2016, 02:56 2

47. mayur007 (Posts: 563; Member since: 10 Apr 2012)


I have same option as his and opp of u
I own LG G4 I hate LG Ui and its keyboard thing too
I had Samsung And Sony I liked them more than LG g4

posted on 25 Mar 2016, 02:56 1

48. mayur007 (Posts: 563; Member since: 10 Apr 2012)


I have same option as his and opp of u
I own LG G4 I hate LG Ui and its keyboard thing too
I had Samsung And Sony I liked them more than LG g4

posted on 25 Mar 2016, 14:03 1

78. TechieXP1969 (Posts: 8817; Member since: 25 Sep 2013)


All Android phones that use Android Vanilla UI suck - Samsung Sales Department. lol

posted on 25 Mar 2016, 16:52 1

84. Mxyzptlk (Posts: 11849; Member since: 21 Apr 2012)


I'll take a sucky vanilla flavor over a bloated, molasses based flavor that takes forever to get updates.

posted on 26 Mar 2016, 00:12

89. refillable (Posts: 1045; Member since: 10 Mar 2014)


Hmm... I don't care.

posted on 24 Mar 2016, 18:26 5

31. KONICHIWA-ANNYONG (Posts: 210; Member since: 24 Feb 2016)


Sony's UI? LMAO...

Jellybean-era 3d icons, over-convoluted app drawer, annoying clicky sounds :/

posted on 24 Mar 2016, 21:57 3

37. dimas (Posts: 1964; Member since: 22 Jul 2014)


You're missing the point too. His statement is not about sales and marketing strength, it's about the design not being innovative on what to offer to people. Look at lg flagships, always looking different from the past years but still retaining the brand we know. The only s**tty thing about lg phones are their flagship's battery life but the rest of their hardware are very good. The phrase "think different" is slowly deviating from apple now.

posted on 25 Mar 2016, 09:06

58. donfem (Posts: 642; Member since: 30 Mar 2011)


I didn't know that it "is all about marketing". Those who peddle iphones talk about "innovations" like they never existed. Yet, LG CEO pinots out what we all know to be true, suddenly ipologists talk about "marketing"

posted on 25 Mar 2016, 13:41

67. marorun (Posts: 3366; Member since: 30 Mar 2015)


The Z1 camera is amazing in manual mode btw :)

posted on 24 Mar 2016, 17:02 15

3. jellmoo (Posts: 1523; Member since: 31 Oct 2011)


I'll give Apple credit for one thing: They know how to launch a device. Announce it. Start pre-orders. Deliver. All within 2 weeks.

LG could learn a big lesson there, considering the huge gap between the announcement of the G5 and delivery, which we're still waiting on.

posted on 24 Mar 2016, 17:23 1

12. Adreno (banned) (Posts: 755; Member since: 12 Mar 2016)


@jellmoo

Do you know that Apple only transports it's devices by Air, not by sea?

By air, it's way faster to import/export from one country to another than shipping by sea as LG does.

Guess, not all OEMs have same business strategies.

posted on 24 Mar 2016, 17:32 4

22. jellmoo (Posts: 1523; Member since: 31 Oct 2011)


That's all fine and good, but the net result is that Apple gets their devices to market exceptionally quick. LG is fighting an uphill battle vs Samsung and the fact that they're getting to market a month later despite being announced at the same time is going to take a massive toll.

Maybe LG should look into air shipping as well?

posted on 25 Mar 2016, 13:43

68. marorun (Posts: 3366; Member since: 30 Mar 2015)


Exceptionally quick and exceptionally pricy lol.

posted on 24 Mar 2016, 22:17 2

40. nithyakr (Posts: 149; Member since: 20 Jun 2014)


Hence the High price of the iPhone...

posted on 24 Mar 2016, 17:02 8

4. JMartin22 (Posts: 1937; Member since: 30 Apr 2013)


They're probably using the same display panel and camera module from the LG V10 ironically lol.

posted on 24 Mar 2016, 17:27 10

17. Adreno (banned) (Posts: 755; Member since: 12 Mar 2016)


The camera module fron the V10 isn't even a year old. So it isn't really "old stuff"

And wven if it was, a year old tech is more convinient that a 3-year old one.

posted on 24 Mar 2016, 18:03 10

27. JMartin22 (Posts: 1937; Member since: 30 Apr 2013)


The SoC and camera module in the 6s isn't a year old either. Stop cherry picking with your double standards

posted on 24 Mar 2016, 18:26 4

29. Martin_Cooper (Posts: 1373; Member since: 30 Jul 2013)


Not only the SE has the latest apple soc and camera its phone that has its internals designed for its software. Nothing can beat that. Plus the same old tech phone will have instant updates for 3 years at least meanwhile the so called great LG phone will get 1 update per year half a year after the google releases it. Not to mention the cheap crappy plastic that LG uses and actually makes funny noises when holding it tight is pathetic.

posted on 24 Mar 2016, 23:51 2

44. fatexo (Posts: 213; Member since: 21 May 2010)


Nope.. My LG G2 is still running as good as new and it will most likely get marshmallow (most probably last update). And the plastic never felt squeaky. Sure it doesn't feel as premium to hold as a metal phone but my G2 had countless numbers of falls but it's still in better shape than my metal clad M7 which had many dents within first 6 months.

posted on 25 Mar 2016, 20:10 1

87. Cyberthing (Posts: 126; Member since: 18 Nov 2014)


Nah, don't think the G2 is getting marshmallow.

posted on 25 Mar 2016, 05:29

51. Adreno (banned) (Posts: 755; Member since: 12 Mar 2016)


Show me where I said that the iPhone SE's SoC and camera modules are a year old.

I'm waiting...

posted on 25 Mar 2016, 16:53

85. Mxyzptlk (Posts: 11849; Member since: 21 Apr 2012)


Answer the question.

posted on 25 Mar 2016, 08:44 1

55. refillable (Posts: 1045; Member since: 10 Mar 2014)


Double standard cherry picking? What do you mean by that exactly? G5 at least has a new camera the wide one. And that's probably what is reused on the G5. Display panel is new.

And it's still an undeniable fact that iPhone SE uses the same display and design that are from 2012. The man still has a point.

I am actually entertained with some irrelevant counterarguments like 'it's internals designed for its software', 'have instant updates for 3 years' and 'crappy plastic'. Not that it's only irrelevant, some of it is even wrong too. Also talking about presentation, delivery of products, support and warranty is nice (if that's meant to help LG anyways), but it's definitely irrelevant to the statement.

posted on 25 Mar 2016, 13:44

69. marorun (Posts: 3366; Member since: 30 Mar 2015)


You say other to not do it but you do it nice..

LG V10 had no wide lense so its not the same module :)

posted on 24 Mar 2016, 17:03

5. zeeBomb (Posts: 1834; Member since: 14 Aug 2014)


LGs talking but I still can't get the phone yet lol

posted on 24 Mar 2016, 17:03 10

6. engineer-1701d (Posts: 3271; Member since: 13 Mar 2014)


apple got the eco rating by recycling used 5s phones and putting a new soc on it and reselling it as a new phone, i mean really that front camera is 8 plus years out of date, first nextel had a 1.2 f2.2 camera

posted on 24 Mar 2016, 17:10 4

7. NoAllegiance (Posts: 145; Member since: 21 Mar 2016)


I doubt it matters that it is the same old technology, it is what some people want, a smaller iPhone with the same (almost) capabilities as its big brother.

That is more that what LG can say. We are still waiting for a proper mini flagship since the G2. G2 mini, G3S, G4 Beat do not even count as high tier range devices. Snapdragon 400, 410 and 615 do not make the cut.

posted on 24 Mar 2016, 17:15 13

8. Martin_Cooper (Posts: 1373; Member since: 30 Jul 2013)


MR LG CEO:

Apple is a whole package, something all this failed big mobile companies never understood. And apparently you too. There is a reason you are selling in a year less than Apple sells in a month. Your products are good but anything besides that is just laughable when compared to Apple.

1. Apple announces a new phone, in a simple way without too many technical specs. Its a great camera, here see some photos. DONE. Unlike other companies who will say it has a an f 1.8 lens and this and that. Everyday Joe has no idea about f stop and he doesn't care. It will just confuse him.
So presentation 10/10

2. They deliver the phone to stores and online users within 2 weeks or even less. Almost no other phone company does that. Especially on Apple levels where they have ready millions of phones. They present you the phone, get you excited and deliver you the product very quickly.
Delivery of product 10/10

3. Unlike most of other companies they have their own stores all over the western world and not only. Not only that all their stuff is trained to support you and help you specifically with their products. When you enter a store to buy a samsung or need help with a samsung phone the employe will never be as trained to help you or support you cause he/she needs to remember specs and s**t for 100 other phones.
Support 10/10

4. Warranty, unlike most of other phone companies you go to an Apple store and they know what to do and how to help you with your broken phone. No need to hassle with third parties or clueless people.
Warranty 10/10

I am pretty sure the LG G5 with its f1.8 will have a better low light camera than any iPhone. But really doesnt matter much to Joe when those 4 points above matter to him much more. Not to mention an iPhone is a very solid device just doesn't have the best of the best screen tech or camera tech. Still pretty damn good with the best support and customer care.

Mr LG you should learn from Apple and not just try to look like you are smarter when obviously you are not.

posted on 24 Mar 2016, 17:23 4

13. cripton805 (Posts: 1428; Member since: 18 Mar 2012)


I'll take an LG V10 over the iPhone 8. Two years from now though. IMO. Apple has hype. I dont personally think they're that good as people make them out to be. By quality or anything hardware related. Or even software. I think everything about the iPhone is inferior. That is just my opinion.

posted on 24 Mar 2016, 17:38 6

25. nodes (Posts: 681; Member since: 06 Mar 2014)


i'd take any iOS over LG UI anyday.
no wonder, LG UI is an anagram from UGLI,
LOL.

posted on 25 Mar 2016, 13:52 1

71. marorun (Posts: 3366; Member since: 30 Mar 2015)


Well at least on an LG phone you can change the UI and not stuck with boring row of icon...

lol :P

posted on 27 Mar 2016, 03:31

93. Plutonium239 (Posts: 1043; Member since: 17 Mar 2015)


And you don't have to jump through hoops to jailbreak LG UI to enable features that should be there as you do have to do with IOS.

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