x PhoneArena is hiring! Reviewer in the USA
  • Hidden picShow menu
  • Home
  • News
  • LG CEO on the iPhone SE: "same old technology and features"

LG CEO on the iPhone SE: "same old technology and features"

Posted: , by Ben R.

Tags :

LG CEO on the iPhone SE:
Earlier this week, Apple finally showcased the iPhone SE, an iPhone 5s replacement that packs a faster processor, better camera and a few other perks over 2013's flagship. The decision to roll out a cheap for an iPhone device -- particularly at this time of the year -- outlines Apple's intent on wooing consumers that don't necessarily want a flagship, or indeed have flagship money at their disposal. Arriving next week at a sub-$400 price point, the iPhone SE is essentially an iPhone 5s on the outside that borrows most of its innards from the iPhone 6s. Some, such as those considering the acquisition of the SE, may see this as the best of both worlds. Cho Ju-no, CEO of rival LG, doesn't agree.

It's not uncommon for firms to back-bite one another following a new release, but that doesn't appear to have been Cho Ju-no's intention. Speaking at a special G5 and Friends gathering in Seoul, South Korea, Cho Ju-no was keen to focus his efforts on the forthcoming G5 flagship. Still, when pressed about the iPhone SE, he did outline his stance on the practise of feature-recycling.

"We do not care too much about a rival's product... we are focused on making sure the new device provides consumers a variety of options to have fun."


"Rolling out a product with same-old technology and features is not LG’s way," he said. Where Apple has diversified its smartphone line by drafting in previously-seen hardware, LG is hoping that consumers take to its attempts at innovation. The G5's eye-opening modular aspect has definitely piqued the interest of the tech world, but only sales will determine whether LG's efforts have been worthwhile. Cho Ju-no certainly believes so, adding that by "combining fun and imaginative elements, [LG is] sure to overcome market uncertainties."

With Apple taking the decidedly safe route for the time being, LG is throwing a new idea at the wall and hoping it sticks. Since the Korean firm is looking to take the industry down unexplored paths, it somewhat stands to reason that its CEO would be unimpressed by a device like the iPhone SE.

Still, in bundling high-end smartphone features into a handset starting at $399, the iPhone SE is unquestionably more appealing than Apple's last attempt at a cheaper device. Meanwhile, with HTC's impressive-looking flagship set to join the revered Samsung Galaxy S7 duo, LG will be hoping that new and 'imaginative' features are what consumers are really looking for.

source: Korea Times, Korea Herald via Android Authority

93 Comments
  • Options
    Close






posted on 24 Mar 2016, 16:55 8

1. promise7 (Posts: 884; Member since: 03 Jul 2013)


So salty.

posted on 24 Mar 2016, 17:37 13

23. Subie (Posts: 957; Member since: 01 Aug 2015)


It's got to be frustrating for guys like Cho Ju-no knowing that the iPhone SE could outsell their newest flagship.

posted on 24 Mar 2016, 18:26 7

30. xondk (Posts: 1605; Member since: 25 Mar 2014)


Honestly, yes, yes it has to be.

especially by pure facts they have the advantages in their products over Apple's products, but yeah, objectively better product doesn't equal more sales.
Its all about the subjective, how people see the product, and on that part Apple has one heck of a marketing team.

posted on 24 Mar 2016, 23:09 3

43. refillable (Posts: 1047; Member since: 10 Mar 2014)


I reckon it's not even subjective views. iPhone buyers rarely compare the phones that they're buying with other phones.

posted on 25 Mar 2016, 06:20 4

52. ghaniosman (Posts: 78; Member since: 06 Jun 2013)


but y would anyone buy an iphone which looks exactly the same as an iphone of the 2012 in 2016??

posted on 25 Mar 2016, 09:01 2

57. donfem (Posts: 652; Member since: 30 Mar 2011)


The brain is fully programmed.

posted on 25 Mar 2016, 12:06

62. MrHate (Posts: 229; Member since: 09 Feb 2015)


Yeah why buy a new 4k tv that looks like my old 1080p tv.

posted on 25 Mar 2016, 13:18 3

64. TechieXP1969 (Posts: 10757; Member since: 25 Sep 2013)


Because a 4K tv doesn't look like a 1080p TV...thats why. It actually looks 4 times better. I frequent Costco where they have 4K tv's next to 1080p TV's and there is a huge difference. You're just to "blind" to see it.

And by blind I dont mean your eyes cant see it, I am speaking of you being mentally blind.

posted on 25 Mar 2016, 16:55

86. Mxyzptlk (Posts: 14309; Member since: 21 Apr 2012)


I don't think you quite understood what he meant. I think you're just too blind to understand his reference.

posted on 26 Mar 2016, 00:14 2

90. refillable (Posts: 1047; Member since: 10 Mar 2014)


No, you're blind. He's right.

posted on 26 Mar 2016, 00:42

91. grbrao (Posts: 294; Member since: 23 Nov 2012)


Its very simple. Ask yourself, why people didnt switch from 4,4s,5,5s to 6 or 6s? cause they feel the screen size is too good for them. So apple did a great job here, by recycling there old products by insluding new tech into it, so that it can give the costumers an option to upgrade to the latest specs...... This way it is win win situation to apple and costumers.. for apple it is happy to recycle, for customers, it is coming cheap and to the latest specs and to the loved size....

posted on 25 Mar 2016, 11:22 1

61. xondk (Posts: 1605; Member since: 25 Mar 2014)


Well I say that if that's done its done because they don't believe there's a reason to compare, because they've been convinced of that through marketing.

posted on 25 Mar 2016, 13:38

65. marorun (Posts: 3923; Member since: 30 Mar 2015)


No because if they do compare they be sorry of the result lol...

posted on 25 Mar 2016, 07:02 3

54. Shocky (unregistered)


Apple could have released that $4 phone people would have paid £500 for it. :D

posted on 24 Mar 2016, 18:43 2

33. Mxyzptlk (Posts: 14309; Member since: 21 Apr 2012)


Salty indeed.

posted on 25 Mar 2016, 06:24 3

53. ghaniosman (Posts: 78; Member since: 06 Jun 2013)


seems apple did an iphone 5c yet again

posted on 24 Mar 2016, 22:16 1

39. nithyakr (Posts: 149; Member since: 20 Jun 2014)


Funny since they released the G5 with the same old camera of G4!

posted on 25 Mar 2016, 11:02 1

60. gigicoaste (Posts: 54; Member since: 21 Feb 2016)


So there is no innovation and change from g4 to g5, right? This just because the camera is the same. Why you would change something which is already up to date and works good. The decided to focus on other specs than camera.. as it can be seen.. right?

posted on 25 Mar 2016, 13:40

66. marorun (Posts: 3923; Member since: 30 Mar 2015)


Yes its the same camera thats why its can also take so wide picture..

Oh right its not the same camera only part of it is the same ah...

Love moronic humans...

posted on 25 Mar 2016, 14:01 2

77. TechieXP1969 (Posts: 10757; Member since: 25 Sep 2013)


Oh you mean how Apple used basically the same 8MP camera from the iPhone 4S, 5, 5S, 5C, 6 and the 6 Plus? YEAH! How quickly we forget...right?

posted on 25 Mar 2016, 16:50

82. Mxyzptlk (Posts: 14309; Member since: 21 Apr 2012)


You mean how Samsung used the same processor in the S6 for the Note 5 or how they pretty much just blew up the S6 and called it the S6 Edge Plus?

Come on techie, you're not even trying.

posted on 27 Mar 2016, 03:25

92. Plutonium239 (Posts: 1059; Member since: 17 Mar 2015)


You mean like Apple using the same processor from the IPhone 6 to Iphone 6+ or 6s to 6S+?

posted on 25 Mar 2016, 21:02

88. coldspring22 (Posts: 340; Member since: 28 Feb 2015)


Yes you are absolutely right! Apple's iphone camera used to be absolute best in the industry, but no longer thanks to their lazy camera R&D. Now Android flagships have iphone camera lapped. Even last year's android camera found in LG G4 (at bargain basement price of $300) will spank iphone 6s/SE. Tortoise have surpassed the sleeping hare!!

posted on 25 Mar 2016, 13:15

63. TechieXP1969 (Posts: 10757; Member since: 25 Sep 2013)


NO! He's just telling the truth.

posted on 25 Mar 2016, 16:51

83. Mxyzptlk (Posts: 14309; Member since: 21 Apr 2012)


I bet your tune would be different if he said that about the Samesung phones.

posted on 24 Mar 2016, 16:59 20

2. cripton805 (Posts: 1458; Member since: 18 Mar 2012)


He has a point. It was the same thing I said. Everything about the iPhone SE was recycled from the 6S and 5S. Like a little frankenstein phone. lol

posted on 24 Mar 2016, 17:21 11

10. FriendlyFoe09 (Posts: 82; Member since: 09 Jan 2012)


He is missing the point though. Apple knows how to market. Also it will be available to people sooner. IPhone SE like most of Apple's other products will be a good and reliable phone. I own the G4. Great manaul camera but s**t in Auto. LG UI sucks. I had the Z1 compact previously and the Sony UI was better to use but had a s**t camera.

posted on 24 Mar 2016, 17:32 10

20. Adreno (banned) (Posts: 755; Member since: 12 Mar 2016)


LG's UI sucks?

That's your opinion and taste.

Mine is that LG's UI rocks and it's way more feature-rich than Sony's UI.

posted on 25 Mar 2016, 02:56 2

47. mayur007 (Posts: 569; Member since: 10 Apr 2012)


I have same option as his and opp of u
I own LG G4 I hate LG Ui and its keyboard thing too
I had Samsung And Sony I liked them more than LG g4

posted on 25 Mar 2016, 02:56 1

48. mayur007 (Posts: 569; Member since: 10 Apr 2012)


I have same option as his and opp of u
I own LG G4 I hate LG Ui and its keyboard thing too
I had Samsung And Sony I liked them more than LG g4

Want to comment? Please login or register.

Latest stories