The Nielsen company claims that 82% of mobile phones in use today are featurephones. This is quite a huge target for GetJar, although a third of its business comes from smartphones. As for the featurephones, they have certainly changed since the days of the Motorola RAZR. Ross Rubin, an industry analyst with the NPD Group, a market research company, says, "They have more sophisticated operating systems, touch screens and bigger screens." GetJar has had great success with this new breed of featurephone. At the end of last month 55 million apps were downloaded monthly, an increase of 260% from the same period last year. CEO Laurs says that in two months, the company will reach the 1 billion apps downloaded target. Through GetJar's catalog, a social networking site like Facebook gets to offer an application for many featurephones owners who might have had to use a difficult to use mobile web version otherwise. The Facebook app has been downloaded 20 million times through GetJar.
GetJar gets paid from developers seeking a better placement and paying a commission for each download and from ads on the site. The company does turn a profit and starting in 2010 for Android, a storefront application for its web site will be built with a platform to process payments..