Sure, these aren't exactly the latest Android high-end models, but you can't beat the price. And besides, you are still getting the game. You might be hearing more about deals like this from Best Buy as the big box retailer is spending $25 million this holiday season to make the public more aware of Best Buy Mobile. The amount is triple the highest budget previously spent on promoting handsets for the retailer. Allister Jones, head of marketing for Best Buy Mobile said, "We want to get customers to realize there is a better way, and that better way is Best Buy."
While Best Buy has worked hard to become known as a place to buy cell phones, 70% of purchasers are still made through the carrier. Best Buy was the first non-carrier to offer the Apple iPhone 4S and when the HTC Rezound was introduced, the retailer was right there next to Verizon and HTC. By pricing new handsets at a net price with rebates already figured into the price, and offering to teach new smartphone buyers how to use their new device so that they can walk out of the store with the knowledge how to use their new phone, Best Buy is trying to differentiate itself from the carriers. At the same time, undercutting the carriers on hot new phones also brings customers into the stores.